Search Engine Land

JUNE 26, 2024

Want to win over customers in today’s competitive market? Loyalty is key. Marigold’s 2024 State of Loyalty Report is here to help. Packed with insights from the latest Marigold Global Consumer Trends Index, it unveils the secrets to building unshakeable consumer loyalty in 2024.

Customer loyalty 87

Customer loyalty Digital Marketing Customer Marketing 87

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Adobe Experience Cloud Blog

JUNE 11, 2014

Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. This movie predicted that, 50 years from now , personalized, 1:1 marketing would be the status quo.

Digital Marketing 134

Digital Marketing Customer Journey CRM Thought Leadership 134

Martech

SEPTEMBER 13, 2023

This practical SMS marketing guide from Cordial provides best practices and essential tips to help you build an effective SMS marketing strategy that drives new revenue streams and loyalty. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Digital Marketing 125

Digital Marketing Customer loyalty eCommerce Marketing 125

Adobe Experience Cloud Blog

JUNE 4, 2015

In fact, businesses across all verticals that have nothing to do with gaming are using gamification methods to increase conversions, inspire employees, generate buzz and customer loyalty, and at the end of the day, increase profits. conversions (aka every marketer’s fantasy). Method 4: Competitive Leaderboard.

Digital Marketing 134

Digital Marketing Thought Leadership eCommerce User-Generated 134

Search Engine Land

SEPTEMBER 13, 2023

This practical SMS marketing guide from Cordial provides best practices and essential tips to help you build an effective SMS marketing strategy that drives new revenue streams and loyalty. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Digital Marketing 125

Digital Marketing Customer loyalty eCommerce Marketing 125

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Hootsuite

NOVEMBER 7, 2024

rather than using CPM awareness marketing campaigns. Brand loyalty increases your lifetime customer value. That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. But that’s not the stuff that builds relationships and loyalty.

Branding 120

Branding Customer loyalty User-Generated Promotion 120

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway.

Customer loyalty 125

Customer loyalty CMO Retail Customer Journey 125

Adobe Experience Cloud Blog

JUNE 5, 2013

In today’s rapidly changing financial services industry, it’s more critical than ever that marketers understand the trends affecting their industry. I wanted to take a moment explore the key marketing trends and the resulting opportunities that can provide real value. Mobile Marketing is Exploding. Increasing Commoditization.

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Scoop.it!

AUGUST 30, 2022

The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. That is not all – there is more to marketing your e-commerce business. What is E-commerce Marketing? E-commerce marketing can be done using various strategies, including page SEO and paid advertising, among many more.

Digital Marketing 114

Digital Marketing Marketing Strategy User-Generated Marketing 114

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

Transform 52

Transform Customer loyalty Marketing Marketers 52

Scoop.it!

JULY 20, 2023

Today, let’s break down what tailored curation is, how it works, and how you can leverage the most niche content to boost customer loyalty and more. Do a lot of market research and segment your overall customer base into different smaller audiences. What is Tailored Curation? As a dedicated content tool, Scoop.it

Customer loyalty 98

Customer loyalty Gen Z Customer Key Performance Indicator 98

Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. To help you with that part, we listed 6 great Digital Marketing examples to get inspiration and learn from. But what does that word really mean in a Digital Marketing context?

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105

Vertical Response

JANUARY 10, 2025

Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to email list building and performance tracking, to help you master email marketing and drive significant results. The Evolution of Email Marketing Email marketing has come a long way since its inception.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Search Engine Land

SEPTEMBER 6, 2024

Higher traffic levels improve your chances of converting more visitors into customers. Enhanced brand awareness also increases customer loyalty. Integrating SEO with other digital marketing efforts amplifies your results in the SERPs. Get the newsletter search marketers rely on. Processing.

Branding 104

Branding Customer loyalty SEO PR 104

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Duct Tape Marketing

OCTOBER 19, 2023

The Secret to Building Customer Loyalty Forever written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Micah Solomon, an expert on customer service, hospitality, and the customer experience.

Customer loyalty 91

Customer loyalty Customer Manufacturing Price 91

SMA Marketing

DECEMBER 15, 2022

Digital marketing is not just for online businesses. Brick-and-mortar locations can also use the power of digital marketing to drive new business. Businesses that learn to use digital marketing for their physical locations will see an increase in sales and customer loyalty.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? Does That Matter?

Email Marketing 105

Email Marketing Customer Journey Customer loyalty eCommerce 105

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. In 2009, the entire U.S.

SEO 108

SEO Management Price Thought Leadership 108

Digital Marketer

OCTOBER 25, 2022

With a solid CRM strategy, you can improve your communication with customers and new prospects and increase the chances of repeat custom and loyalty. Let’s see why a CRM system is advantageous for digital marketing and how it can boost ROI. What Is CRM for Digital Marketing? Boost customer service.

CRM 77

CRM Digital Marketing Key Performance Indicator Customer loyalty 77

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Understanding Email Marketing Email marketing serves as a direct marketing channel.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Adobe Experience Cloud Blog

FEBRUARY 4, 2020

Customer expectations are evolving every day. When it comes to digital marketing, your business may be content with maintaining the status quo –– but don’t get comfortable. The digital landscape is innovating at an incredible rate. And the digital transformation in marketing will be at the forefront of this evolution.

Transform 133

Transform Thought Leadership Customer Journey Customer loyalty 133

OnPassive Marketing

AUGUST 24, 2022

With the increasing popularity of digital marketing, content marketing has also seen a significant increase in businesses utilizing it to generate leads and grow their clientele. This blog post discusses how content marketing works and its role in digital marketing. Here’s why: Content Is King.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Adobe Experience Cloud Blog

JULY 26, 2013

Author: Mike Stocker Two weeks ago it was my birthday and along with the fun of getting cupcakes from my colleagues and drinks after work, one thing that struck me was the level of birthday wishes from a number of unexpected places via digital marketing channels. Customized Email Marketing. Relating to B2B Marketers.

B2C 134

B2C Thought Leadership Customer loyalty Marketing 134

CXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Rock Content

OCTOBER 13, 2020

In competitive markets, it is common to see CMOs investing too much in attracting new leads to reach their conversion goals. Yes, keeping new clients coming is crucial in any Digital Marketing strategy. But customer loyalty is the key to reach sustainable growth in any business. What is customer loyalty?

Customer loyalty 59

Customer loyalty Branding Customer Shipping 59

illumin

JULY 25, 2024

In this day and age, going digital in the marketing world is the norm. But how does one take their advertising to the next level through digital? Today, we look at one of today’s biggest trends in digital marketing: digital out-of-home. What is digital out-of-home? Why invest in DOOH?

Advertisers 96

Advertisers Advertising Retail Customer loyalty 96

Sachs Marketing Group

FEBRUARY 14, 2023

Looking for Valentine’s Day marketing ideas for your business? Valentine’s Day is a holiday that presents an opportunity for businesses to connect with customers and drive results through targeted digital marketing campaigns.

Digital Marketing 105

Digital Marketing Customer loyalty Marketing Marketers 105

Martech

SEPTEMBER 18, 2024

Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Politics causing marketing fatigue Election news also causes “media fatigue.” And it is not just traditional ad spending.

Branding 69

Branding Transform Customer Acquisition Customer loyalty 69

Adobe Experience Cloud Blog

MARCH 2, 2015

Author: Matt Zilli Being based in Silicon Valley, I often see budget-strapped startups desperately looking for a way to ramp up their digital marketing efforts before they bring their products to market. I encourage startups to invest in marketing automation before they get big. Here are a few reasons why: 1.

Thought Leadership 134

Thought Leadership Customer loyalty Food Marketing 134

Marketing Insider Group

JULY 12, 2021

Digital marketing is a revolutionary way for companies, big and small, to market their wares to consumers. From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers. . However, the digital marketplace is hardly the same as it’s always been.

Transform 145

Transform Digital Marketing Customer loyalty Communications 145

Marketing Insider Group

DECEMBER 15, 2020

Content marketing can be a highly effective way to build brand awareness. Content marketing is an excellent way to demonstrate knowledge and expertise and build trust with your audience. For example, take a look at the blog published by marketing and CRM software company, HubSpot. Source: Marketing Charts.

Content Marketing 145

Content Marketing Branding CRM Customer loyalty 145