Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. It can include 140 character tweets, photos, brief product updates or FAQs.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Marketing Insider Group

FEBRUARY 13, 2023

B2B marketing is used by companies trying to sell products and services to other companies. Some of the most common B2B companies include: Marketing Agencies. As more and more companies take their business online, digital marketing is key to generating revenue. Whitepapers, Ebooks & Infographics.

B2C 137

B2C Whitepaper Marketers Marketing 137

Marketing Insider Group

JUNE 29, 2010

In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Marketing Insider Group

DECEMBER 1, 2010

It’s about customers and getting them to chose us over the competition because we have better met their needs. So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)? I especially was glad to see content programs listed under your insight-driven marketing comment.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Marketing Insider Group

JUNE 3, 2010

Remember the tip from yesterday about surveying and interviewing your customers? Use the key insights from your surveys to create whitepapers on the top pain points. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Sachs Marketing Group

JUNE 21, 2023

A lack of brand awareness can lead to missed opportunities, lower customer loyalty, and ultimately a decline in revenue. Digital marketing is the knight in shining armor for increasing brand awareness. In this article, you will learn how to use digital marketing to increase brand awareness for your company.

Digital Marketing 52

Digital Marketing Branding Transform Marketing 52

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Make sure you cover each buying stage.

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. The synergy of these types of digital marketing components is a powerful force.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

OnPassive Marketing

JULY 18, 2022

E-commerce content marketing aims to generate leads and sales by creating valuable information that your target audience can use to make decisions about buying your products or services. You can use this information to create blog posts, white papers, case studies, social media posts, and more.

Marketing Strategy 76

Marketing Strategy Content Marketing Whitepaper Education 76

OnPassive Marketing

OCTOBER 1, 2022

So, if you want to grow your business, you may consider focusing on growth marketing. But traditional marketing may be the way to go if you’re starting. Traditional Marketing Tactics. As a marketer, it’s essential to understand the difference between traditional marketing and growth marketing.

Traditional Marketing 64

Traditional Marketing Whitepaper Direct Mail Marketers 64

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 94

Telemarketing Customer loyalty Marketers Marketing 94

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 88

Telemarketing Inbound Marketing Customer loyalty Whitepaper 88

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 55

Marketing Strategy Branding Market Segmentation Marketing Mix 55

Marketing Insider Group

SEPTEMBER 30, 2010

Quantity Confessions Of A B2B Marketer Lead Generation Programs That Work How To Focus On Your Marketing Plan About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. First, I did their job for 1 day per month.

Marketers 96

Marketers Marketing Manufacturing Telemarketing 96

Exposure Ninja

NOVEMBER 3, 2023

Is your digital marketing underperforming ? Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. The Customer Journey Tripwire services don’t just help the business, but they also help the customer.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Lynton Web

OCTOBER 27, 2023

Additionally, implementing a referral program can serve as a powerful lead generation strategy, turning your existing customers into advocates who actively promote your brand within their networks. Brand loyalty is often a byproduct of consistent value delivery and emotional connection with the audience.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketers Marketing 59

Hootsuite

OCTOBER 18, 2024

Businesses use it to: showcase their products or services (perhaps more importantly) engage with their customers on a personal level The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). It’s not in the strategy, Linda!

Social Media Marketing 95

Social Media Marketing Marketing Strategy Marketing Marketers 95

Welcome Software

NOVEMBER 12, 2024

When it comes to personalization, the planning phase should include 4 key pillars: Collaboration Personalization often brings together individuals from many different teams; from digital marketing to sales to product to engineering and everything in between. That also means all it takes is one team member to derail an entire operation.

Market Segmentation 52

Market Segmentation Price Whitepaper Customer Journey 52

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Is your digital marketing underperforming ?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketers Marketing 52

Rock Content

MARCH 1, 2024

Embracing innovation in content marketing isn’t just about staying relevant, it’s about leading the change, and making a contribution to help shape the future of digital marketing. Emerging Trends in Content Marketing Set to Dominate 2024 In 2024, the content marketing landscape, like previous years, continues to evolve.

Marketing Strategy 52

Marketing Strategy Content Marketing Marketers Marketing 52

Marketing Insider Group

AUGUST 30, 2019

The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report. 1 More and more companies are taking advantage of retainers, recognizing that the nature of most digital marketing programs is long-term and ongoing. Consider Account-Based Marketing.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Marketing Insider Group

AUGUST 30, 2019

The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report. 1 More and more companies are taking advantage of retainers, recognizing that the nature of most digital marketing programs is long-term and ongoing. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Campaign Monitor

FEBRUARY 25, 2022

Sharing business changes with your customer base is transparent and just plain good business practices. . For example, check out how Ahrefs , an SEO and digital marketing tool, announced their price increase and provided reasons (plus new benefits) for users. Information on your customer loyalty program.

Whitepaper 75

Whitepaper Customer loyalty eBook Education 75

AWeber

FEBRUARY 16, 2023

Email is an incredible digital marketing tool. With its widespread reach and viral potential, it allows your business to connect with prospects in ways that no other marketing medium can. Not every customer that purchases an item or service from you will always return. on your thank you page).

Email Marketing 96

Email Marketing Marketing Marketers eBook 96

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Personalization strengthens customer relationships by showing them that you’re paying attention to their wants, needs, and preferences—and delivering content just for them. Does that sound familiar?

Copywriting 63

Copywriting Email Marketing Key Performance Indicator Whitepaper 63

Rock Content

MARCH 28, 2023

A top-notch branding strategy can help businesses stand out from the crowd, build customer loyalty, and drive revenue growth. The company’s branding is built around its mission to “create content that people love” and its commitment to providing exceptional customer service. See you there!

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Tiecas

OCTOBER 16, 2023

This, in turn, can strengthen your brand’s credibility, boost customer loyalty, and drive business growth. This strategic shift in manufacturing marketing aligns very well with today’s industrial buyers who are in self-select and self-serve mode. Examples of gated content include eBooks, whitepapers, and case studies.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52