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The small B2B marketing team’s guide to ABM

Martech

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships.

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How to Use Social Media for Market Research

Hootsuite

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. Trends come and go at a rapid-fire pace but watch for long enough, and you’ll start to understand what kind of content really thrives on each platform.

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The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing. Customer satisfaction. Customer loyalty. Customer lifetime value. Image source: [link]. Cost per lead.

Customer 111
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The Changing Role of Marketing in 2022 – Culture and Customer Experience

Marketing Insider Group

Adobe’s latest Digital Trends report names customer experience as the most exciting business opportunity for 2022 – not content marketing, social media, or any other form of digital marketing. The customer experience has always been important, of course. Customer satisfaction. Customer loyalty.

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Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers

SmartBrief - Marketing

Strengthen value proposition to capture customer attention Highlighting attributes like cruelty-free practices, a commitment to Environmental, Social and Governance principles, and contributions to charitable causes can help establish a positive brand image and maintain customer loyalty.

Retail 52
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Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers

SmartBrief - Marketing

Strengthen value proposition to capture customer attention Highlighting attributes like cruelty-free practices, a commitment to Environmental, Social and Governance principles, and contributions to charitable causes can help establish a positive brand image and maintain customer loyalty.

Retail 52
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Only 23% of executives believe the speed at which they gain accurate insights is ‘very strong’, the Digital Trends 2021 report from Econsultancy and Adobe reveals. Customer Journey Mapping Best Practice Guide. Only 23% of executives are confident in the speed at which they’re gaining accurate insights.