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The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing. And this is only possible by providing truly great customer experiences. Customer satisfaction. Customer loyalty.

Customer 111
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The Changing Role of Marketing in 2022 – Culture and Customer Experience

Marketing Insider Group

Adobe’s latest Digital Trends report names customer experience as the most exciting business opportunity for 2022 – not content marketing, social media, or any other form of digital marketing. The customer experience has always been important, of course. Customer satisfaction. Customer loyalty.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. Travel industry doubles digital ad spend since January 2021. Customer Journey Mapping Best Practice Guide. US and UK social media users most likely to advocate for a brand on price and/or value for money.