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Unlocking customer loyalty: 5 core motivations powering personalized marketing

Martech

Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” By understanding and optimizing for these psychological drivers, brands can build stronger, more loyal customer relationships.

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Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

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Top Email Marketing Strategies to Boost Engagement

Vertical Response

Understanding Email Marketing Email marketing is a powerful marketing channel and form of direct marketing that uses email to promote products and foster brand loyalty. These emails play a crucial role in confirming actions and providing additional information to guide customers through their next steps.

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What is Email Marketing? Your Comprehensive 2025 Guide

Vertical Response

This article will explain what is email marketing, its different types, and how to use it effectively. Key Takeaways Email marketing is a cost-effective digital strategy that fosters customer loyalty, enhances brand visibility, and drives sales through personalized communication.

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How to Get Customers to Leave Reviews

SocialPilot

On reading customer reviews, people tend to subconsciously believe that the experiences of others reflect the quality and reliability of a business. Reviews reduce the perceived risk and create a sense of validation, as humans tend to trust peer experiences over direct marketing.

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Mastering Email Marketing: Top Tips and Strategies for 2025

Vertical Response

Compliance with legal frameworks, such as the CAN-SPAM Act and GDPR, is essential to maintaining trust and avoiding penalties in email marketing. Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email.

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Master Email Marketing: Tips, Tools, and Strategies for Success

Vertical Response

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Understanding Email Marketing Email marketing serves as a direct marketing channel.