Customer loyalty, Direct Marketing and Personalized Marketing

Unlocking customer loyalty: 5 core motivations powering personalized marketing

Martech

JUNE 3, 2024

Personalization is a hot topic in martech, but the concept is nothing new. Lester Wunderman, known as the creator of modern direct marketing, outlined similar strategies in his 1996 book “Being Direct: Making Advertising Pay.” Relevance and personal connection We all seek to feel understood as individuals.

Customer loyalty

Customer loyalty Personalized Marketing Customer Shoppers

Mastering Target Audience Analysis: A Practical Guide With Real-World Examples

Vertical Response

JUNE 23, 2024

Key Takeaways Defining a brand’s target audience is imperative for creating effective marketing strategies, involving an in-depth understanding of demographics, behaviors, and preferences, as well as going beyond to consider psychographics and segmentation based on values and lifestyles.

Gen Z

Gen Z Customer Acquisition Market Research Analytics

Marketing Pro Pulse

Unlocking customer loyalty: 5 core motivations powering personalized marketing

Mastering Target Audience Analysis: A Practical Guide With Real-World Examples

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