Remove Customer loyalty Remove eBook Remove Gen Z
article thumbnail

Social media marketing: Strategy template and tips for 2025

Hootsuite

Businesses use it to: showcase their products or services (perhaps more importantly) engage with their customers on a personal level The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). It’s time to learn.

article thumbnail

12 Best Practices for Using Content in Your Growth Strategy

Marketing Insider Group

Converting into customers. Keep track of other growth metrics as well when you can attribute them to content: cost/lead, value of each sale, customer loyalty and churn rates, etc. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform.

Gen Z 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

19 Content Marketing Best Practices to Propel Your Growth

Marketing Insider Group

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Instead, suggest a relevant eBook or email list that matches their stage of the buyer’s journey. It’s easier to optimize when you know what you’re looking for. Social Insider 5.

article thumbnail

16 of the Best Facebook Ad Examples to Inspire Your Next Campaign

Hootsuite

The image shows the trip’s Generation Z/millennial target demographic, and the pricing is clear. A free white paper, eBook, or report is the classic opt-in offer, so it’s no surprise that LeadFamly uses a free guide as the offer in this lead generation ad. These two factors allow potential travellers to self-qualify.

article thumbnail

5 killer CX strategies to acquire (and retain!) more beauty and cosmetics shoppers

Use Insider

And remember, if you want to learn more about personalized omnichannel marketing, then download our ebook: The ultimate digital growth guide for beauty and cosmetics marketers. Strategy 1: Increase product discovery Gen-Z are used to TikTok, Reels, and Instagram Stories—and InStory is Insider’s answer to all three. The result?

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Zippia) 60% of TikTok’s audience comprises Gen Z users. BKA Content) Businesses that maintain blogs generate 67% more monthly leads than those without blogs. DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks.

article thumbnail

Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Examples: Become the market leader in the industry Double revenue within 12 months Improve brand reputation and customer loyalty Create Specific and Measurable Marketing Goals Once you’ve set your objectives, brainstorm marketing goals to help achieve them. Including ebooks, checklists, and discount codes. Every dollar counts.

PR 113