Litmus

DECEMBER 2, 2024

Personalization strengthens customer relationships by showing them that you’re paying attention to their wants, needs, and preferences—and delivering content just for them. When done correctly, it increases conversion rates and, more importantly, strengthens customer loyalty so they turn into repeat customers. “I

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Marketing Insider Group

SEPTEMBER 14, 2023

And while we have come along way, we still see brands struggling with the true meaning of content marketing. We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Unbounce

MARCH 12, 2024

Ebooks and guides Pen a page-turning ebook thriller, a guide to urban beekeeping, or a cookbook with the delicious recipes your grandma brought over from the old country. Focus on quality, value, and user experience—in other words, make a product that’s so good you’d want to buy it for yourself.

Product 59

Product eCommerce eBook Shipping 59

Unbounce

JANUARY 11, 2025

Every pricing decision affects customer loyalty. Doing it right requires an acute understanding of your target customer and the industry youre playing in. Evaluating the value of those differentiators based on market research and client testimonials. This is why price matters. Pricing is hard.

Price 52

Price Retail Shoppers Law 52

Unbounce

JANUARY 11, 2025

Every pricing decision affects customer loyalty. Doing it right requires an acute understanding of your target customer and the industry youre playing in. Evaluating the value of those differentiators based on market research and client testimonials. This is why price matters. Pricing is hard.

Price 52

Price Retail Shoppers Law 52

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. That’s where your marketing comes in ( more on that below ).

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

We all know (and don’t love) that tech has a tendency to glitch, but what’s more important is supporting your customers when they help. If your customer service isn’t tops, this will affect how users view your product. That’s where your marketing comes in ( more on that below ).

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52