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How to balance customer experience and returns in ecommerce

Martech

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty.

eCommerce 117
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Shopify Marketing Apps: 21 Essential Tools for Ecommerce Stores

Customers.ai

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Use Case: Imagine an ecommerce store experiencing high traffic but low conversion rates.

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Drive ecommerce growth with proven personalization strategies by Edna Chavira

Martech

Discover how to harness data-driven insights to refine your personalization strategies and deliver ongoing value to your customers. This webinar is perfect for anyone who wants to increase sales, build customer loyalty, and stay ahead of the competition. You can sign up here.

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Drive ecommerce growth with proven personalization strategies by Edna Chavira

Search Engine Land

Discover how to harness data-driven insights to refine your personalization strategies and deliver ongoing value to your customers. This webinar is perfect for anyone who wants to increase sales, build customer loyalty, and stay ahead of the competition. You can sign up here.

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The Ecommerce Guide to Flash Sales (With Examples)

Hubspot Marketing

And, luckily for ecommerce sites, the psychology behind discounts doesn’t just exist for brick-and-mortar shops -- it extends to online shopping too with flash sales. A flash sale is a short-term discount or promotion on products offered by ecommerce stores, typically lasting for less than 24 hours. What is a flash sale?

eCommerce 145
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Why digital brands like Netflix and Wayfair are betting on physical stores

Martech

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores arent just about transactions theyre influential brand ambassadors that shape perception and loyalty. This idea isnt unique to Netflix.

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How to balance ROAS, brand safety and suitability in social media advertising

Martech

ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key. This erosion decreases conversion rates, reduces customer loyalty and ultimately lowers ROAS.