Use Insider

JULY 12, 2023

About Roisin Roisin is the eCommerce Trading Manager at Clarins, where she’s been for the last two and a half years. With her passion for customer-centric strategies and commitment to continuously improving the customer experience, Roisin is a key player in shaping Clarins’ success in the competitive beauty industry.

eCommerce 96

eCommerce Management Customer Retail 96

Martech

JANUARY 18, 2024

Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. This disjointed system was inefficient and hindered her team’s ability to engage effectively with their digital-first customer base. Supporting efficient workflows across markets. It’s early 2024. You can do this.

Transform 121

Transform Customer loyalty CRM Analytics 121

Martech

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. How to deal with it?

Gen Z 110

Gen Z Customer loyalty Transform Shoppers 110

Welcome Software

DECEMBER 4, 2024

Benefits of customer experience management: Increased customer loyalty: When customers have great experiences, they stick around. Companies with strong CXM see higher retention rates, brand loyalty, and increased customer lifetime value. Better brand reputation: Happy customers become brand advocates.

Management 52

Management Customer Customer Journey Shipping 52

Econsultancy

JANUARY 24, 2022

While these digital tools can help to naturally foster customer loyalty, luxury retailer Farfetch uses the opposite tactic, by only offering its clienteling and personal styling service, via its partner Wishi, to Platinum and Gold members of its Access loyalty program (as well as its Private Client tier).

Customer loyalty 62

Customer loyalty Customer Branding Gen Z 62

Econsultancy

DECEMBER 8, 2021

Maria Tikhonova is the COO and co-founder of eyezon – a video shopping sandbox that connects ecommerce shoppers with retailers through live streaming. I recently caught up with Maria to find out more about eyezon, the benefits of live-streaming for ecommerce retailers, and the key to capturing customer loyalty.

eCommerce 52

eCommerce Transform Retail Logistics 52

Marketing Insider Group

APRIL 7, 2021

Customer loyalty. Look at all these question-based keywords around the main topic of digital transformation: Semrush. This CIO article wouldn’t have made it onto the first page of results for “what is digital transformation” if it was overwhelmingly promotional: CIO. It’s Adaptable to Each Stage of the Sales Funnel.

Transform 111

Transform Thought Leadership Promotion Customer loyalty 111

Sachs Marketing Group

NOVEMBER 10, 2023

There are different types of content uniquely suited for ecommerce websites, each designed to engage shoppers at various stages of their journey. For ecommerce websites, content is the engine of customer engagement and conversion. Here are 10 types of content for ecommerce websites: 1.

eCommerce 52

eCommerce Entertainment Shoppers User-Generated 52

Buffer Marketing

DECEMBER 14, 2023

Turn complex data and ideas into easily digestible frames Transforming complex data or information into visually appealing slides is an excellent way to make your content more accessible and engaging.  Klaviyo has built a thriving community where users and partners can learn, grow, and share tips on enhancing their ecommerce businesses.

Transform 137

Transform User-Generated Thought Leadership Copywriting 137

Digital Marketer

SEPTEMBER 26, 2023

A solitary abandoned cart might seem inconsequential in the bustling digital bazaar that is the eCommerce of today. What causes a customer, eager to purchase, to suddenly change course? These tried-and-true techniques are not merely strategies but powerful tools that can significantly transform the landscape of eCommerce.

eCommerce 92

eCommerce Transform Logistics Shoppers 92

Digital Marketer

MAY 16, 2022

Since 2011, Alex has helped launch several successful brands and has proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.

Email Marketing 71

Email Marketing Transform Customer loyalty Entertainment 71

Many Chat

MARCH 18, 2023

The brainchild of OpenAI , ChatGPT – Generative Pre-trained Transformer 3 – is a natural language processing tool driven by AI technology. Using ChatGPT with Manychat can supercharge your customers’ experience, resulting in more personalized and engaging conversations.

User-Generated 105

User-Generated Transform Shipping Customer loyalty 105

Litmus

JULY 20, 2022

Early 2020 saw commerce transform as people transitioned to online shopping by necessity. In fact, by 2025, global ecommerce will generate over $7 trillion , contributing to over 24% of total global retail shares. This piece originally appeared in TechCrunch. But the trend was already starting. The pandemic merely accelerated it.

Shoppers 90

Shoppers Transform Retail CRM 90

Neil Patel

OCTOBER 19, 2021

As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. Additionally, in-store promotions help with word of mouth, build customer loyalty, and you also have some flexibility regarding the style of the event.

Shipping 140

Shipping Shoppers Retail Transform 140

Customers.ai

DECEMBER 29, 2023

Check out this chart from Yotpo based on their study “ The State of Customer Loyalty & Retention 2023 ”: It seems the real question here is, what wouldn’t brand-loyal customers do?!? While brand loyalty is something everyone wants, it’s not easy to get. It’s something all brands dream of. Don’t believe me?

Customer 79

Customer Transform Customer loyalty Outbound Marketing 79

Use Insider

MAY 2, 2024

The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more.

Retail 52

Retail eBook eCommerce Customer Acquisition 52

Search Engine Land

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. How to deal with it?

Gen Z 63

Gen Z Customer loyalty Transform Shoppers 63

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. The ecommerce giant has been using ML for a variety of purposes, such as getting insights into customer behavior and analyzing browsing and purchasing history to provide personalized product recommendations.

User-Generated 136

User-Generated Price Retail Marketing 136

Econsultancy

MARCH 7, 2022

I recently spoke with Owen Frivold, EVP of strategy at Hero Digital – a company whose work is described on its website as “building experiences for transformational growth” We talked about how physical stores can use technology in the future to deliver a competitive edge.

Retail 55

Retail Transform eCommerce Shoppers 55

Use Insider

JUNE 26, 2023

5 use cases for Wishlist Reminders Brands that effectively leverage Wishlist Reminders can transform their customer engagement, conversion, and retention metrics with tailored messaging. These reminders act as gentle nudges to customers, reviving their interest in saved items and creating a sense of urgency and exclusivity.

Customer Journey 52

Customer Journey Transform Customer Price 52

Use Insider

AUGUST 4, 2023

No brand can ever be certain of the right time to message its customers. While keeping customers updated is the lifeblood of many eCommerce brands, you’ve got to be relevant, timely, and engaging. The best marketers and most successful eCommerce brands increasingly turn to omnichannel communications.

Transform 52

Transform eCommerce Law Customer loyalty 52

Use Insider

SEPTEMBER 22, 2023

Before we get started, let’s be clear: omnichannel marketing isn’t just a buzzword; it’s a strategy that will transform your marketing efforts. 73% of customers use multiple channels during their shopping journey. Omnichannel customer experiences generate a 23% increase in AOV. And it’s backed by stats.

Management 52

Management Transform Customer Journey Shoppers 52

Use Insider

AUGUST 21, 2023

If this wasn’t enough, slow load speed can also affect customer loyalty and Google rankings, and hurt your revenue too. “Put yourself in the driving seat as a customer; when you’re browsing or shopping online, you expect quick, fast results to meet your needs and wants in that moment. . when it’s less than 1 second.

Marketing Strategy 52

Marketing Strategy Customer loyalty eBook Retail 52

Use Insider

JULY 8, 2023

Director of eCommerce | Leading retail brand | Read more 5-star reviews on G2 Why do businesses need to rethink their WhatsApp strategy? Customer expectations have changed. The most-loved brands are the ones that put their customers first, whether it’s with personalized messages and recommendations or with seamless buying experiences.

Branding 52

Branding eBook Transform Customer Acquisition 52

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. Customers come rolling in, realize how amazing your product is, and start throwing money at you—while you lean back in your chair and watch the revenue pour in. In fact, the digital ecommerce market is projected to reach $10.3

Product 59

Product eCommerce eBook Shipping 59

Econsultancy

MAY 11, 2022

“Even though we’re a data team, what we’re trying to do is transform the way we communicate with people,” she explained. ” Weir emphasised the importance of approaching data with a clear strategy for success, and orienting data work around consumer desires.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76

Use Insider

JUNE 5, 2023

The power of reaching consumers wherever they are helps to influence every step of their journey to becoming happy and loyal customers. By launching WhatsApp Commerce, we’re enabling brands to bridge the gap between marketing and customer experience by leveraging the full potential of a channel where consumers spend the most time.

Transform 52

Transform User-Generated Customer loyalty Price 52

Use Insider

APRIL 12, 2023

To keep up with changes in customer behaviors and maximize ongoing sales, brands should move from traditional customer journey marketing to the customer loyalty loop. These milestones determine your customer lifecycle stage segments. This leads to a lot of challenges in driving account sign-ups.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Welcome Software

MAY 27, 2022

The client was targeting a holistic digital transformation for higher ROI and increased conversions. Ameex carried out the same in terms of customers’ buying behavior. Reasons B2B businesses choose Optimizely as their DXP platform: Improved customer service leading to higher customer satisfaction and increased retention.

Transform 40

Transform Price Manufacturing User-Generated 40

Use Insider

FEBRUARY 16, 2022

Its brick-and-mortar stores allow customers to test out products, experiment with new features, and browse accessories — delivering an experiential touchpoint for its eCommerce stores. According to Insider Intelligence , forecasters expect multichannel sales to make up close to 46% of all eCommerce sales by 2023.

Customer 52

Customer CRM eCommerce Customer loyalty 52

Vertical Response

MAY 3, 2024

It is the process of setting prices for products and services, inherently indicating the value placed on the brand, product, and customers. This strategy can be your magic wand, capable of transforming your business’s revenue patterns. It’s often more potent in driving business growth than customer acquisition.

Price 105

Price Shipping Promotion Customer Acquisition 105

Use Insider

MARCH 8, 2024

Customer lifetime value (CLTV). Once their data was unified, they were ready to transform their omnichannel marketing approach. Using Insider’s customer journey builder and personalization tools, NA-KD started building and automating individualized omnichannel marketing campaigns across their: Email and SMS communications.

Customer Journey 52

Customer Journey eCommerce Marketing Marketers 52

Use Insider

AUGUST 24, 2023

One powerful approach to engaging potential customers is through gamification, which transforms mundane interactions into playful experiences. By personalizing omnichannel customer experiences, brands can improve Black Friday outcomes: reduce cart abandonment, increase average order value (AOV), and foster better customer loyalty.

Retail 52

Retail Branding eBook Shoppers 52

Use Insider

OCTOBER 7, 2023

We’ve seen a phenomenal return on investment already!” – eCommerce Director at Slazenger 5. Maximize your marketing efforts and retain customers 360-degree customer views provide the foundation for strengthening customer loyalty, increasing retention rates, and building long-standing customer satisfaction.

Customer 52

Customer Customer Acquisition Customer Journey Transform 52

SocialPilot

DECEMBER 1, 2024

Thats why savvy businesses are turning to review management software to streamline the process and transform customer feedback into a powerful driving force for their brand. How to Choose the Best Review Management Software Are you unable to manage the overflow of customer reviews and struggling to analyze and understand them?

Management 43

Management Non-Profit Price User-Generated 43

Econsultancy

MARCH 4, 2022

We’ve rounded up a selection of stats to try to illustrate how the pandemic has impacted, and continues to impact, the ecommerce industry. Ecommerce penetration. Customer experience. And for more on ecommerce, you can explore the following Econsultancy resources: Ecommerce Best Practice Guide.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Sprout Social

APRIL 29, 2021

Nonetheless, when shops and stores around the globe closed their doors, online shopping and ecommerce exploded. But how are customers finding your business online? If you needed any more convincing that prioritising your customer’s experience is important, this wonderful insight also works in the opposite direction.

Gen Z 140

Gen Z Customer Journey Advertising Advertisers 140