Martech

FEBRUARY 6, 2025

Top-of-funnel content, being less overtly sales-driven, nurtures audiences with education, thought leadership and even mild entertainment. This engagement-first approach builds trust, boosts customer loyalty post-purchase and avoids pushing new customers to the bottom of the funnel too soon, preserving their loyalty and brand advocacy.

Thought Leadership 92

Thought Leadership Customer Journey Customer loyalty Marketing 92

Vertical Response

JULY 7, 2024

billion people use Facebook Groups each month, creating a space for personalized interactions and community building Creating private groups enables businesses to cultivate customer loyalty and exclusivity. Customer service is another area where Facebook excels. With over 2.5

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

FEBRUARY 11, 2025

The affirmation they need that their strategy actually succeeded at building loyalty and evangelizing their mission. Nicholas Charlier, Head of Global Community and Education at Vivobarefoot, explains: We’re a footwear company, but we’re really trying to drive awareness, engagement and connection with natural health.

Branding 77

Branding Health Education User-Generated 77

Hubspot Marketing

MARCH 3, 2025

They struggled to get started, so we built educational content and onboarding flows designed to guide them. B2B SaaS marketing builds strategies that drive brand awareness, user acquisition, and customer retention for cloud-based software products. This collaboration transformed our strategy. Its your turn now.

Customer Acquisition 59

Customer Acquisition User-Generated Customer loyalty Marketing 59

Hootsuite

OCTOBER 18, 2024

Businesses use it to: showcase their products or services (perhaps more importantly) engage with their customers on a personal level The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). Psst: Need help getting started?

Social Media Marketing 111

Social Media Marketing Marketing Strategy Marketing Marketers 111

Welcome Software

SEPTEMBER 17, 2024

Imagine a world where your bank's website and mobile app are not just tools for managing accounts, but vibrant educational platforms that empower customers with the financial knowledge they need to thrive. This highlights a pressing need for banks to actively engage in financial education.

Transform 52

Transform Customer Education Finance 52

Duct Tape Marketing

AUGUST 30, 2024

Content and Advertising: Use these tools to educate and engage potential customers. Our past customers are often our best customers. Did you know 80% of a company's revenue comes from just 20% of its existing customers? Certainly, it's advertising and all the things that create awareness.

Marketing Strategy 92

Marketing Strategy Customer Journey Marketing Marketers 92

Hootsuite

OCTOBER 18, 2024

Trust = builds customer loyalty. Semrush’s helpful Reddit home base Source: r/Semrush on Reddit Semrush is actively involved in their official subreddit , regularly answering questions from customers and prospects. What makes their subreddit unique is the focus on education. Helping others = builds community.

Marketing 97

Marketing Marketers Promotion User-Generated 97

Search Engine Land

AUGUST 30, 2024

Consider the academic calendar if you’re in the education space or the enrollment period if you’re in health and schedule some tests outside of high tide to get learnings to leverage. This suggests there’s a chance to strengthen customer loyalty earlier in the process.

Retail 79

Retail Customer loyalty Promotion Health 79

Jeff Bullas

MARCH 6, 2023

For example, e-commerce companies can use AI to recommend products based on a customer’s browsing history, leading to better customer experiences and increased customer loyalty. Enhanced Personalization : AI algorithms can analyze large amounts of data to personalize products and services for individuals.

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

Customers.ai

DECEMBER 4, 2024

Email List Growth Hack 15: Host Webinars and Co-Branded Events Educational webinars and events are excellent for attracting signups. Start with a warm welcome, follow up with educational content, and finish with an enticing offer to turn subscribers into customers. Can email list growth hacks improve customer loyalty?

CRM 85

CRM Real Estate Non-Profit eCommerce 85

Sprout Social

MARCH 27, 2025

Hosting LinkedIn Live sessions with creators is another way to engage your audience through panel discussions, product demos or educational talks. With strong SEO potential fueling the longevity of video content, YouTube is an invaluable platform for brands looking to educate, inform and engage audiences over the long term.

Gen Z 94

Gen Z Affiliate Marketing Influencer Marketing User-Generated 94

Marketing Insider Group

SEPTEMBER 18, 2023

Metrics like website traffic, time spent on page, leads, conversion rates, and customer lifetime value can all give you a clear picture of how your content marketing ROI. And let’s not forget the value of brand awareness and customer loyalty, which are harder to quantify but equally important. A: In a word, yes.

Content Marketing 136

Content Marketing Customer loyalty Education Marketing 136

Neil Patel

AUGUST 6, 2021

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Adobe Experience Cloud Blog

MAY 27, 2015

Tracking KPIs such as engagement levels, conversions, ROI, and customer loyalty can help determine whether your ABM program is performing successfully. SchoolDude has over 30 Named Account lists, including over 100K different educational institutes for ABM campaigns. 405% increase in average pages per session.

Thought Leadership 134

Thought Leadership Education Customer loyalty Marketing 134

Marketing Insider Group

OCTOBER 1, 2024

Stephanie Anderson of Time Warner Cable reinforced that “we need to continually train and educate internally.” Once the sale was complete, the customer relationship often ended. The goal isn’t just to make a sale but to foster long-term customer loyalty and engagement.

CMO 80

CMO B2C Marketing Marketers 80

verse.ai

OCTOBER 30, 2024

Rather than promoting products outright, focus on creating educational and solution-oriented content that addresses the challenges your prospects face. Leveraging data-backed insights, interactive content like quizzes or webinars, and regular educational updates further positions your brand as a trusted advisor, not just a seller.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Neil Patel

SEPTEMBER 17, 2021

People love the personal touch, and the ability to send automatic responses helps me build customer loyalty and further establish myself on Instagram. Creator Studio comes with: Professional Dashboard : See your content performance and see educational content shared by Instagram. Want to see it in action? Send upsell campaigns.

Customer loyalty 145

Customer loyalty User-Generated Education Marketing 145

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. All tech companies, whether they’re B2B or B2C, from small startups to global enterprises, need content to educate their customers and guide them through buying decisions.

B2C 145

B2C Customer loyalty Education Content Marketing 145

Vertical Response

OCTOBER 27, 2024

They help in developing an email list, converting subscribers into customers, and building trust and loyalty. Unlike aggressive sales tactics, newsletters focus on education and entertainment, fostering subscriber engagement and maintaining a strong connection with your audience.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Marketing Insider Group

JANUARY 24, 2023

Recent research conducted by the Content Marketing Institute (CMI) showed that most B2B marketers use content marketing to increase brand awareness, educate their audience and build credibility. Trust is key to gaining customer loyalty, and establishing trust starts with ensuring accuracy in your shared content.

Copywriting 134

Copywriting User-Generated Traditional Marketing Customer loyalty 134

Adobe Experience Cloud Blog

APRIL 29, 2015

The school defines itself as the educator for Entrepreneurship of All Kinds™. Just think—beyond gathering creative content to fuel your content pipeline, you will also increase awareness, customer loyalty, and employee engagement. Invite people to contribute photos, six-second videos, or Twitter updates.

Content Marketing 133

Content Marketing Thought Leadership Customer loyalty Marketing 133

Marketing Insider Group

SEPTEMBER 2, 2020

With 43% of CEOs not understanding marketing’s strategic business goals and 3% of board members having a marketing background, CMOs have the unique challenge of presenting strategies that both educate and demonstrate real results. The first step is education. So, how can CMOs become the factor that drives business growth?

CMO 145

CMO Finance Key Performance Indicator Transform 145

Adobe Experience Cloud Blog

JULY 31, 2019

Dada, VP of product marketing and strategy at SolarWinds: “Product-centric customer education is a powerful tool to increase satisfaction and retention, as customers learn to get more value out of the products they buy from you.”. Understand Customer Success And “The Experience”. As noted by Geraldo A.

Customer 133

Customer Thought Leadership Customer loyalty Communications 133

Adobe Experience Cloud Blog

JUNE 21, 2019

For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. If done well, that can lead to winning—also known as accelerated buy cycles, reduced marketing costs, increased customer loyalty, and increased revenue. Start more conversations with customers.

B2C 133

B2C Customer Journey Customer loyalty Thought Leadership 133

Businesses Grow

MARCH 11, 2024

One other caveat — most communities are transactional and focused on customer self-service. The value of those communities is easy to measure because you can track customer service costs and cost avoidance. But a community aimed at customer loyalty and brand-building is harder to quantify. Here are ten ideas.

Branding 120

Branding Customer loyalty PR Influencer Marketing 120

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. It enables businesses to communicate products, sales, and updates to their customers. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Hubspot Marketing

NOVEMBER 17, 2022

They give customers a peek into your company’s trajectory and build customer loyalty by allowing them to align their support with your vision because they believe in the future of your brand as well. Primarily, it provides education to young kids on healthy eating, fitness, sustainability, and where food comes from.

Non-Profit 145

Non-Profit Health Food Energy 145

Marketing Insider Group

APRIL 6, 2021

Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them.

Content Marketing 145

Content Marketing Customer Marketing Marketers 145

Marketing Insider Group

DECEMBER 15, 2020

By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. Building Customer Loyalty. Strengthening relationships with your customers is also important for building your brand.

Content Marketing 145

Content Marketing Branding CRM Customer loyalty 145

Adobe Experience Cloud Blog

AUGUST 21, 2012

His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes.

New Markets 125

New Markets Inbound Marketing Direct Mail Customer loyalty 125

Adobe Experience Cloud Blog

JULY 9, 2018

These types of drip campaigns can help re-engage customers who were moving through the customer lifecycle but have somehow gotten “stuck.”. Educate your leads about your product and your industry. Re-engage customers that have been inactive. Give your leads more opportunities to engage with your content.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Marketing Insider Group

MAY 20, 2020

Continually research your existing audience and new markets to look at what matters to your customers and potential customers – and talk to them. With social media and customer service channels, you can always stay on top of what matters to them. This consistency will help to develop real customer loyalty.

Branding 143

Branding Customer loyalty Price Entertainment 143

Content Marketing Institute

DECEMBER 12, 2018

These marketers also are more likely to report using content marketing successfully to reach goals such as educating the audience and building customer loyalty. Remember to educate. In contrast, 65% of marketers at organizations very committed to content marketing report success in educating their audiences.

B2C 102

B2C Content Marketing Education Customer loyalty 102

Hubspot Marketing

MAY 31, 2024

Here are three pillars for businesses to build consumer confidence and gain customer loyalty: Honesty. For consumers to trust your business, you have to make realistic promises and deliver on all promises — right from deals and discounts to timely delivery and customer support. Greater customer loyalty.

Customer loyalty 108

Customer loyalty Price Manufacturing eCommerce 108

Marketing Insider Group

DECEMBER 2, 2019

Realize that great customer experiences come from happy, engaged employees. Great customer experiences create customer loyalty. Customers trust employee messaging over official brand messaging. Use the Service-Profit Chain to Leverage Customer Loyalty. Next, educate employees about how to post.

Customer loyalty 112

Customer loyalty Marketing Marketers Education 112

Marketing Insider Group

JULY 15, 2015

68% of businesses plan to increase their spending on customer experience. 44% of consumers consider customer loyalty to be a relic of the past (Source: Avaya and BT Research). Referred customers deliver 16% higher lifetime value (Source: Wharton School of Business). Educate and communicate with your customers.

Customer 110

Customer Customer Journey Education Retail 110