Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. For email marketing, it’s easier to say what you shouldn’t focus on.

Email Marketing 106

Email Marketing B2C Customer loyalty Marketing 106

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Understanding Email Newsletters Email newsletters are a powerful tool in the realm of email marketing.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Litmus

JULY 7, 2022

Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform. More than 60% of customers expect that the data they trust marketers to handle will be used to improve their customer experience with personalized marketing experiences.

Email Marketing 102

Email Marketing Customer loyalty Marketing Marketers 102

Litmus

JUNE 2, 2022

Smart marketers know email marketing is still a foundational piece of any successful strategy due to its ability to engage with interested audiences and high propensity to covert. Why a dedicated email marketing platform makes sense. Email marketing is only as powerful and effective as the data you use to drive it.

Email Marketing 89

Email Marketing Millennials Customer loyalty Marketing 89

Litmus

MARCH 10, 2022

And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. Earning trust from your customers, which creates new channels for zero- and first-party data. Learn more.

Retail 88

Retail Market Trends Email Marketing B2C 88

Vertical Response

JUNE 10, 2024

Email marketing is crucial for businesses, but common email marketing mistakes can severely impact your results. This article explores the top 15 mistakes marketers often make and provides actionable tips to avoid them, helping you boost your campaign’s effectiveness.

Email Marketing 94

Email Marketing Transform Law Marketing 94

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. A streamlined, data-driven approach to email list growth.

CRM 85

CRM Real Estate Non-Profit eCommerce 85

Litmus

APRIL 15, 2022

Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients. Rather than a bland static email, brands can generate leads more easily and nurture cold leads with interactive email conversations. Who’s on board with AMP for email?

Place 73

Place Retail User-Generated B2C 73

Litmus

JUNE 2, 2022

Smart marketers know email marketing is still a foundational piece of any successful strategy due to its ability to engage with interested audiences and high propensity to covert. Why a dedicated email marketing solution makes sense. Email marketing is only as powerful and effective as the data you use to drive it.

Email Marketing 78

Email Marketing Millennials Customer loyalty Marketing 78

Customers.ai

DECEMBER 20, 2024

Your reactive response fixes the problem, but proactive communication like an order delay notification or shipping update email could have prevented frustration in the first place. Relationship marketing is a strategy focused on building and nurturing long-term relationships with customers rather than just aiming for one-time sales.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Adobe Experience Cloud Blog

JULY 26, 2013

Author: Mike Stocker Two weeks ago it was my birthday and along with the fun of getting cupcakes from my colleagues and drinks after work, one thing that struck me was the level of birthday wishes from a number of unexpected places via digital marketing channels. Customized Email Marketing. Email Marketing'

B2C 134

B2C Thought Leadership Customer loyalty Marketing 134

Duct Tape Marketing

NOVEMBER 16, 2017

How to Use Email Marketing to Build Brand Awareness written by Guest Post read more at Duct Tape Marketing. Employing an effective email marketing strategy is an essential tool for building up brand awareness. Many online businesses tend to view email marketing solely in terms of sales.

Email Marketing 77

Email Marketing Branding Affiliate Marketing Marketing 77

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. It helps them connect with their customers, build relationships, and drive sales. AI email marketing is the next frontier. By leveraging the power of AI, businesses can create more personalized and targeted email campaigns.

Email Marketing 66

Email Marketing Marketing Marketers Transform 66

Hubspot Marketing

AUGUST 28, 2019

For instance, take a look at the order confirmation email I received from Massachusetts' Franklin Park Zoo, upon my recent purchase: This email provided me with all the information I needed, but it also made me feel good about my purchase by letting me know that my money was helping support conservation efforts.

Shipping 145

Shipping eCommerce Customer loyalty Shoppers 145

Neil Patel

AUGUST 6, 2021

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer 142

Customer eCommerce Customer loyalty Customer Journey 142

Litmus

JANUARY 17, 2023

Looking for inspiration to boost your 2023 email strategy ? Well, you’re in the right place—we‘ve put together the best personalized emails from 2022, created with Litmus Personalize ! In this special collection , there’s no shortage of ideas and inspiration you can implement into your 2023 email marketing strategy.

Customer loyalty 104

Customer loyalty CRM Email Marketing Place 104

Lynton Web

MARCH 26, 2025

In such cases, you could set up a follow-up workflow that escalates the issue, such as sending an email from an account manager or offering an incentive to encourage engagement. Technical Implementation With the right architecture in place, its time to focus on the technical side of the workflow implementation.

Transform 52

Transform Key Performance Indicator CRM Communications 52

Use Insider

MAY 14, 2024

These two marketing approaches aren’t an “either/or” scenario—they’re both important for businesses. After all, you can’t retain customers if you don’t attract them in the first place. What are the benefits of retention marketing?

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Hubspot Marketing

AUGUST 3, 2018

The best place to start in terms of automation is manual processes that demand a significant administrative effort. Financial processes, data entry, fraud detection, and customer loyalty are only a few areas in which AI can make a tremendous difference. Remember that your AI efforts do not have to be overly complicated.

Transform 145

Transform Customer loyalty Energy Entertainment 145

Hubspot Marketing

JULY 2, 2018

I can get cheaper clothes, music, and groceries from plenty of other places. Crew, Spotify, and SoulCycle cultivate customer loyalty is through valuable content. Crew, Spotify, and SoulCycle cultivate customer loyalty is through valuable content. Crew’s email list to get their “Flash Sale: Midnight” offers.

Digital Marketing 145

Digital Marketing Customer loyalty User-Generated Place 145

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. What are the benefits of email marketing?

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Use Insider

OCTOBER 2, 2024

In this guide, you’ll learn how enterprise email marketing works and why it’s so different from traditional email marketing. We’ll also cover what factors to consider when comparing enterprise email marketing platforms , as well as eight of the best options on the market.

Email Marketing 52

Email Marketing User-Generated eCommerce Price 52

Hubspot Marketing

FEBRUARY 22, 2023

First-party data can help you learn more about the impact of your marketing campaigns, improve business metrics like customer loyalty, and conduct research on employee productivity. In this guide, we’ll review what causal research is, how it can improve your marketing efforts, and how to conduct your research.

Customer loyalty 107

Customer loyalty Market Research Price Marketing Strategy 107

Marketing Insider Group

MAY 26, 2021

In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. While 84% of businesses claim to have a content marketing strategy in place, only 11% believe they have an excellent one. Email marketing.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Martech

APRIL 29, 2024

61% find ads based on indirect tracking tools like third-party cookies are a creepy marketing tactic. 63% of consumers don’t trust the advertising they see on social media The study also found a strong connection between data privacy and customer loyalty. However, consumers also expressed some drawbacks.

Branding 122

Branding Customer loyalty CMO Digital Marketing 122

Hubspot Marketing

JUNE 13, 2022

Marketers are gathering customer data through email marketing. Cynthia Price , Litmus ' SVP of Marketing, believes email marketing is a powerful option for continuing to collect customer and prospect data instead of relying on third-party cookies. The solution here?

Price 133

Price Marketing Marketers Customer loyalty 133

Sprout Social

AUGUST 30, 2021

Instead, social marketers need to be brought into conversations early and often to support cohesive multichannel marketing. The best multichannel marketers know where their target customers are, why and what kinds of content resonates in each place. It’s a master class in multichannel marketing.

User-Generated 145

User-Generated Customer loyalty Advertisers Advertising 145

Litmus

NOVEMBER 2, 2022

The submission window for the Email Excellence Awards is now closed… but the fun is just beginning! This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. We have narrowed the submissions down to the top four emails in each category.

B2C 88

B2C Customer loyalty Email Marketing Place 88

Neil Patel

DECEMBER 21, 2020

Here are a few other ways natural language generation can help in your marketing. As a marketer, you know the importance of communicating regularly with your customers and would-be buyers. It can help build consumer trust, enhance customer loyalty, and allow you to demonstrate your expertise. Create Content.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Scoop.it!

AUGUST 30, 2022

Website visitors don’t like being forwarded to another application or a web version of your website; they want to find everything in one place. User experience strategies are normally the most important e-commerce marketing strategy you can have. Email marketing. Email marketing involves three important elements.

Digital Marketing 114

Digital Marketing Marketing Strategy User-Generated Marketing 114

Marketing Insider Group

NOVEMBER 2, 2010

It was Frank Sinatra singing “ White Christmas “ It’s a great time to be a marketer: Toys R’ Us sent their first toy catalogue this past weekend. Related Posts: How To Focus On Your Marketing Plan Internet Trends From The Web 2.0 Share: Read more from Strategy marketing plan Click here to cancel reply.

Telemarketing 71

Telemarketing Customer loyalty Inbound Marketing B2C 71

Litmus

MARCH 31, 2022

Meeting the customer with the right message at the right time in their journey makes their buying decision easier. Personalized marketing can take on many forms—from customized video messages or images, to personalized email marketing messages to featured content or products based on past interactions. Learn more.

Personalized Marketing 94

Personalized Marketing Marketing Marketers Traditional Marketing 94

Martech

SEPTEMBER 29, 2023

How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Law 122

Law Marketing Marketers User-Generated 122

Use Insider

JANUARY 22, 2025

Thats easier said than done, as it requires understanding recipients needs and interests, while also having the necessary tools to send them the right emails with the right content at the right times. These 360 customer profiles ensure your email marketing efforts are based on reliable data about the entire customer journey. . #2

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. Two timely articles I saw yesterday helped me to crystallize these thoughts.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. Zendesk has proven itself to be successful in cultivating and maintaining customer loyalty.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Sprout Social

APRIL 10, 2019

But this begs the question: what terms and searches are going to lead you to those sales in the first place? Social listening for sales means being in tune with conversations your real-life customers are having. Why is it so hard to find an email marketing tool with transparent pricing?”. Total newbie here. Thoughts?”.

eCommerce 111

eCommerce Price B2C Customer loyalty 111