Customer loyalty Email Marketing Product Marketing 
Marketing Insider Group
MARCH 30, 2021
When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.
Hubspot Marketing
MARCH 3, 2025
When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. We didnt fully understand how customers found and engaged with our product. Effective SaaS marketing goes beyond generating leads.
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Duct Tape Marketing
NOVEMBER 16, 2017
How to Use Email Marketing to Build Brand Awareness written by Guest Post read more at Duct Tape Marketing. Employing an effective email marketing strategy is an essential tool for building up brand awareness. Many online businesses tend to view email marketing solely in terms of sales.
Litmus
DECEMBER 2, 2024
How do you structure an email marketing campaign? What makes an email marketing campaign successful? Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. When your goals are clear, plan out your next email marketing campaign.
Marketing Insider Group
JUNE 3, 2010
Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
Litmus
MARCH 1, 2022
With the January blues well and truly over, and spring on the horizon, marketers know that February is a great time to ramp up email marketing. Our inboxes were overflowing with some amazing emails from some amazing brands! Read on to see the Litmus team’s favorite emails of February 2022. Genuine Fred.
Litmus
SEPTEMBER 27, 2022
We recently hosted a webinar with our friends at Acoustic to discuss tactics for email personalization throughout the customer journey. Read on for tips shared by Litmus Personalization Product Marketing Manager, Angie Weyman , and be sure to catch the full webinar on demand. Getting started. Learn more.
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