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How to Use Content Segmentation to Tailor Marketing Campaigns

Scoop.it!

Different customers need bags for different reasons — for school, hiking, weekend breaks, or to make a fashion statement. Rather than creating catch-all content, a content segmentation strategy would split these customers into distinct groups. Free to use image from Pixabay So, what is a segmentation example?

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Martech

By tracking purchase histories, preferences, and engagement patterns, these programs provide companies with actionable insights into individual customer behaviors and interests. Learn how to determine ROI and transform your loyalty program into a revenue center in our detailed publication on the subject.

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Fashion Forward: Recession-proof CX to drive customer loyalty

Use Insider

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Pre-size selection (using data from previous actions on the site to autofill a customer’s clothing sizes).

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Maximizing profits: Strategies for earning through loyalty programs by Comarch

Search Engine Land

By tracking purchase histories, preferences, and engagement patterns, these programs provide companies with actionable insights into individual customer behaviors and interests. Learn how to determine ROI and transform your loyalty program into a revenue center in our detailed publication on the subject.

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Relationship Marketing: Reactive vs. Proactive and Why You Need Both

Customers.ai

Relationship marketing is a strategy focused on building and nurturing long-term relationships with customers rather than just aiming for one-time sales. It prioritizes customer loyalty, retention, and lifetime value by delivering personalized experiences and maintaining regular engagement.

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Four ways that luxury brands are building customer loyalty through digital channels

Econsultancy

While these digital tools can help to naturally foster customer loyalty, luxury retailer Farfetch uses the opposite tactic, by only offering its clienteling and personal styling service, via its partner Wishi, to Platinum and Gold members of its Access loyalty program (as well as its Private Client tier).

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9 tips for Reddit marketing (that Redditors won’t hate)

Hootsuite

Trust = builds customer loyalty. Customers love getting roasted by dbrand: Source: r/dbrand on Reddit Use Reddit ads Building a community not your thing? Successful Reddit marketing can be done the old fashioned way: paid advertising. Not to tack on a call to action at the end, but simply because you want to help.