Remove Customer loyalty Remove Finance Remove Promotion
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Measuring marketing’s impact: From metrics to growth

Martech

While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. Marketing reframes complex technical offerings into easily understood value propositions, helping customers visualize the final product,” said Alan MacLeod, VP of Technology Operations at NBCUniversal.

Finance 116
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How three companies are reinventing event marketing with SoLoMo

Martech

But SoLoMo has become the backbone of modern event promotion. For example, their keynote speaker was Tennessee native and customer loyalty expert Brittany Hodak, who shared her “Superfan Formula.” For example, Pilot’s takeaway was access to a limited-time offer for free office hours with a finance expert.

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3 Nonprofit Marketing Tactics That Every Small Business Should Try

Buffer Marketing

While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.    Partner with a local business for a co-branded promotion.  

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Financial literacy programs for banking customer engagement

Welcome Software

This initiative aims to equip customers with practical skills to manage their finances better. This trend highlights a shift from one-size-fits-all solutions to tailored financial guidance based on individual customer needs and behaviors.

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The marketing ROI problem has its roots in marketing culture

Martech

For most marketing functions there are two primary roadblocks to effective internal promotion and to developing ROI measures that the CFO and CEO can buy into. What’s more, branding leaders constantly promote the intangible benefits of their brand work, making the effort to calculate ROI seem futile.

Marketing 119
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How Natural Language Generation Can Help Your Digital Marketing

Neil Patel

Before we go in-depth about natural language generation and how it can help your promotions, let’s take a minute to explain what precisely natural language generation is and what it does. As a marketer, you know the importance of communicating regularly with your customers and would-be buyers. What Is Natural Language Generation (NLG)?

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What are Scam Bots, and How Do They Affect Businesses

Spiralytics

It slows down page load speed, affecting customer experience while browsing your website, which is never a good thing because poor performance or lousy load time can decrease customer loyalty. Scam bots are also a threat to digital security because they can steal customer information, which can hinder your company’s reputation.