Remove Customer loyalty Remove Finance Remove Whitepaper
article thumbnail

3 Nonprofit Marketing Tactics That Every Small Business Should Try

Buffer Marketing

While they may seem worlds apart, the similarities are striking — both grapple with burnout, a need for steady growth, and a reliance on outside financing, whether it’s from lenders or donors.    Small business owners often ask, “ What can I leverage?

article thumbnail

How to Create an Amazing Company Blog

Marketing Insider Group

Downloading an ebook or white paper. Customer loyalty. For B2B businesses, your customers are probably on LinkedIn. Twitter is useful for fast-paced industries such as technology, marketing, finance, and health. Subscribing to your newsletter. Reading another blog article. Publish Frequently.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is B2B Marketing?

Marketing Insider Group

Image Source: Finances Online Whether you’re sharing blog posts, videos or webinars, your assets act as a direct gateway to conversion. Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience.

B2C 137
article thumbnail

Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

Yes, trigger-based email marketing works well for B2B businesses by automating responses to actions like downloading a whitepaper, attending a webinar, or visiting key pages on a website. These messages keep loyal customers engaged and encourage them to continue interacting with your brand. Can trigger-based emails help reduce churn?

article thumbnail

Demystifying non-linear retail search journeys with behavioural economics

Econsultancy

Based on our earlier example, this could be phone technical specs, price, personalisation options, finance options, warranty, delivery, etc. Are any authorities or credible sources featured, helping to reassure the customer this is indeed the right choice? This is related to the category heuristics.

Retail 105
article thumbnail

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

This is often required for regulatory compliance in industries like health care and finance. It also shows how quickly customer messages are addressed. Social media compliance is particularly relevant to organizations in regulated industries like healthcare and finance. Content marketing. See Conversion rate. Conversion rate.

article thumbnail

Your Guide to Intent for the Full Funnel

Lusha

And then normally that last piece of surge happens with all of the departments that need to cross the t’s and c’s – the legal, the finance. You can create educational resources like whitepapers and blogs based on these topics and become a thought leader in your prospects’ favorite spaces.