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Reasons Why Customer Reviews Are Important for a Business

SocialPilot

The Internet revolution has radically transformed the way people shop for almost everything. Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. They validate the authenticity of your offerings, helping new customers feel secure.

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Hilton’s SVP, Daniel Reynolds, on the art of brand storytelling

Hootsuite

Hiltons storytelling increases brand awareness, fosters customer loyalty, and even helps engage audiences who arent planning to travel. In the hospitality industry, competition is fierce, and Reynolds shares that brand storytelling helps Hiltons content marketing efforts stand apart from the rest. Source: @hilton 5.

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Why You Should Still Be Using Personalized Marketing to Boost Your Brand

Neil Patel

Additionally, it’s a way to build customer loyalty and brand recognition while reducing your acquisition costs. Improving your ROI starts with your data to produce accurate customer profiles to create relevant content and offers for them. How has it transformed your business? A great example of this is McDonald’s.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. Semantic classification further ensures there are no duplicates.

Branding 139
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How to Translate Foot Traffic Into Digital Sales

Neil Patel

As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. For example, an organic store selling nutritious foods and natural skincare products could pair with a local beauty salon or a gym.

Shipping 140
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Email Content Automation: What It Means and Why It’s Effective

Litmus

Dynamic content automated emails pull the latest data from a company’s CRM, product feeds, customer demographics and more to automatically generate email message variations from a single HTML tag, transforming how marketers create 1-to-1, individualized subscriber experiences. Create individualized email experiences at scale.

CRM 110
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Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

Enhancing customer experiences. Building customer loyalty. You’ll be challenged, inspired, and transformed by what you learn at DigiMarCon from some of the world’s greatest innovators and thought leaders. Increasing sales. Driving more engagement. Increasing leads and sales.