Scoop.it!

JULY 20, 2023

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. But you can go even further with this philosophy through tailored curation.

Customer loyalty 98

Customer loyalty Gen Z Customer Key Performance Indicator 98

Hubspot Marketing

SEPTEMBER 26, 2022

Online communities are especially impactful for Gen Z, who value in-the-moment connection. In the past three months, 22% of Gen Z have joined an online community, and 36% of Gen Z actively participated in an online community (higher than any other generation).

Gen Z 128

Gen Z Customer loyalty User-Generated Communications 128

Martech

JULY 21, 2022

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. The younger your customers are, the more likely they’ll flee, according to the PwC findings. Why we care.

Gen Z 121

Gen Z Millennials Branding Shipping 121

Hootsuite

OCTOBER 18, 2024

Businesses use it to: showcase their products or services (perhaps more importantly) engage with their customers on a personal level The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). It’s time to learn.

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketing Marketers 115

Hubspot Marketing

JANUARY 16, 2023

A few other major trend-shifts: Building an active online community is now a critical component of a strong social strategy; social media is becoming the preferred channel for customer service; and funny and relatable content wins over more polished posts. This shoots up to 36% among Gen Z. And I'm not alone.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Econsultancy

JANUARY 24, 2022

While these digital tools can help to naturally foster customer loyalty, luxury retailer Farfetch uses the opposite tactic, by only offering its clienteling and personal styling service, via its partner Wishi, to Platinum and Gold members of its Access loyalty program (as well as its Private Client tier).

Customer loyalty 62

Customer loyalty Customer Branding Gen Z 62

Martech

JUNE 22, 2023

Considering how much digital marketing relies on information obtained from cookie tracking to identify customers and hit them with personalized offers, this new-found reality may pose a severe threat to advertisers. Again, the answer lies in customer loyalty. Will loyalty enter the metaverse? How to deal with it?

Gen Z 107

Gen Z Customer loyalty Transform Shoppers 107

Hootsuite

SEPTEMBER 21, 2021

This is even more so true for generation Z and millennials. Given how common it is to perform online research before trying out a new product or service, your business can be one tweet away from attracting or repelling future customers. This can be a good indicator of both customer satisfaction and loyalty.

Promotion 136

Promotion Customer loyalty Gen Z Customer Journey 136

Marketing Insider Group

MARCH 8, 2021

Converting into customers. Keep track of other growth metrics as well when you can attribute them to content: cost/lead, value of each sale, customer loyalty and churn rates, etc. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Marketing Insider Group

NOVEMBER 6, 2019

The Millennial generation and Generation Z care as much about getting a good product as any other that went before them. Focusing on positive brand values and culture can drive sales and build customer loyalty, as well as being attractive to employees. Quick Takeaways.

Product 104

Product Gen Z Millennials Transform 104

Hootsuite

JULY 4, 2022

It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. You may have heard that TikTok is amazing for its organic reach.

Gen Z 127

Gen Z User-Generated Finance Customer loyalty 127

Digital Marketer

JUNE 7, 2023

Your strategy should include the following: Define Your Target Audiences Who are your potential customers? Are they millennials or Gen Z? Collaborate with Influencers Did you know that a whopping 72% of Gen Z and Millennials are avid followers of influencers on social media? What do they like and dislike?

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Search Engine Land

JUNE 22, 2023

Considering how much digital marketing relies on information obtained from cookie tracking to identify customers and hit them with personalized offers, this new-found reality may pose a severe threat to advertisers. Again, the answer lies in customer loyalty. Will loyalty enter the metaverse? How to deal with it?

Gen Z 63

Gen Z Customer loyalty Transform Shoppers 63

SocialPilot

APRIL 13, 2024

The results showed an “80% increase in favorability when adding Reels ads, compared with business-as-usual video campaigns” and higher brand awareness with Gen Z audiences (ages 18–24). By responding in real-time, Southwest Airlines addresses customer issues promptly and showcases its commitment to excellent service.

Health 111

Health Gen Z Customer loyalty User-Generated 111

Marketing Insider Group

SEPTEMBER 14, 2023

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Understanding your goals and KPIs first helps you figure out what aspects of your content work and what parts need improvement. It’s easier to optimize when you know what you’re looking for. Social Insider 5.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Vertical Response

JUNE 23, 2024

It’s like putting together a puzzle; each piece of data brings you closer to a complete picture of your ideal customer. For instance, Nike focuses its efforts on influential individuals and people up to 55 years old, whereas Under Armour concentrates on the 18-25 Gen Z demographic.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Hootsuite

JULY 24, 2019

The image shows the trip’s Generation Z/millennial target demographic, and the pricing is clear. But an app download may well be more valuable for the company over the long term than a single purchase of a tie-dye frappucino, since it can encourage customer loyalty and increased purchasing.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

SmartBrief - Marketing

JULY 11, 2023

Association of National Advertisers offers insights into the popularity of the app and notes authenticity is the biggest draw amongst Generation Z. When PepsiCo discontinued Sierra Mist and launched Starry , the marketing team decided to target a younger audience with a more vibrant campaign that would resonate with Generation Z.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Use Insider

APRIL 12, 2023

To keep up with changes in customer behaviors and maximize ongoing sales, brands should move from traditional customer journey marketing to the customer loyalty loop. These milestones determine your customer lifecycle stage segments. Happy and loyal customers are the driving force for your growth.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Identify one or more clear benefits for your audience they will take home. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Power Digital Marketing

NOVEMBER 29, 2022

1 Meet customers’ needs (and wants). From customer loyalty to experience and service, customers are at the heart of every business. Businesses need to double-down on the customer-centric model. Where the brand customers are getting intel about products, news, tutorials and insights. Business Insider.

Retail 52

Retail Gen Z Shoppers eCommerce 52

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. NTT) Predicting customer needs and behavior is the primary way brands are using AI in customer experience. MarketingCharts) 70% of CX leaders struggle to increase customer loyalty.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Spiralytics

APRIL 23, 2023

So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. LinkedIn also outperforms Facebook and Twitter in terms of lead generation among marketers by 277%. Regular or returning customers will likely spend 67% more than new customers.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Use Insider

JANUARY 17, 2024

Strategy 1: Increase product discovery Gen-Z are used to TikTok, Reels, and Instagram Stories—and InStory is Insider’s answer to all three. Not only is acquiring new customers 5X more expensive than retaining old ones, but studies have shown that increasing customer loyalty by just 5% can lead to an increase in profits of over 25%.

Shoppers 52

Shoppers Gen Z eBook eCommerce 52

Sachs Marketing Group

MARCH 17, 2023

It’s suitable for sharing news, updates, and customer support while engaging with customers through tweets, retweets, and hashtags. TikTok : Focusing on short, creative videos, TikTok has become increasingly popular, particularly among Gen Z users.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Duct Tape Marketing

OCTOBER 12, 2022

And one of those is just that John, that baby boomers are the least patient and Gen Z, the youngest Americans, or the youngest adult Americans, I should say, are the most patient. There's a few things in here that, that definitely differed from my preexisting expectations when I started this process.

Customer 97

Customer Non-Profit Price Customer Journey 97

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. The app reaches 75 percent of Gen Z and millennials in the U.S. ,

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Adobe Experience Cloud Blog

MARCH 9, 2020

Sure, the experience economy will continue to evolve, but the experiences customers want and expect from their purchases and brand engagements will continue to drive consumer behavior into the foreseeable future. What does the experience economy become?

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Sprout Social

APRIL 29, 2021

Not only that, but it’s a growth that’s set to continue over the next three years, especially with Gen Z and Millennials. With social media usage on the rise across all age groups (18-74), there’s never been a better time to connect with new audiences and to create new customers. Social media is key for successful businesses.

Gen Z 142

Gen Z Customer Journey Advertising Advertisers 142

Duct Tape Marketing

MAY 16, 2019

He’s the leader of the Franklin Covey loyalty practice and also a co-author Leading Loyalty: Cracking the Code to Customer Devotion. John Jantsch: So customer loyalty is one of those things that seems to have maybe gone out of the buyer behavior vernacular. So Sandy, welcome. Sandy Rogers: John, thank you.

Customer 77

Customer Customer loyalty Gen Z Retail 77

Hootsuite

AUGUST 14, 2023

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Generate five ideas for cost-effective print marketing strategies that will help promote a local landscaping business.

Product 98

Product Real Estate User-Generated Fashion 98

Econsultancy

DECEMBER 13, 2021

Customer Journey Mapping Best Practice Guide. A Brandwatch report on Customer Loyalty has found US and UK social media users were most likely to publicly advocate for a brand on price and/or value for money than any other purchase driver over the course of 2020.

Advertisers 52

Advertisers Advertising Retail Shoppers 52

Sprout Social

MAY 10, 2022

Their TikTok page features humorous videos from customers shot-gunning cans to cameos of rappers and skateboard legends like Tony Hawk, an early partner of the brand. Whirlpool is a 110-year-old home appliance brand capturing the hearts of Gen Z online. Spotify Wrapped illustrates the customer loyalty brand marketers strive for.

Gen Z 137

Gen Z Branding Law Transform 137

Backlinko

MAY 14, 2024

Examples: Become the market leader in the industry Double revenue within 12 months Improve brand reputation and customer loyalty Create Specific and Measurable Marketing Goals Once you’ve set your objectives, brainstorm marketing goals to help achieve them. And loyal customers may spend more and refer more friends.

PR 113

PR Customer loyalty User-Generated SEO 113