Customer loyalty Gen Z Millennials 
Sprout Social
NOVEMBER 4, 2024
This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. This number goes up to 21% among Gen Z.
Sprout Social
OCTOBER 10, 2024
Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. Consumers across all ages are also likely to turn to Facebook for social media customer service. That number climbs even higher for Gen Z. For Gen Z especially, TikTok is more than a social network.
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Martech
JULY 21, 2022
consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. The younger your customers are, the more likely they’ll flee, according to the PwC findings. Why we care.
Scoop.it!
JULY 20, 2023
These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. What is Tailored Curation? As a dedicated content tool, Scoop.it
Scoop.it!
JULY 18, 2024
By knowing what your customers want, you can create resonating, need-fulfilling content on your customers’ preferred devices and platforms. This optimizes your content for conversions and generates engagement like click-throughs, comments, likes, and shares. Chances are, your customer segments will have channel preferences.
Neil Patel
AUGUST 5, 2021
If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. The app reaches 75 percent of Gen Z and millennials in the U.S. ,
Hubspot Marketing
JANUARY 16, 2023
A few other major trend-shifts: Building an active online community is now a critical component of a strong social strategy; social media is becoming the preferred channel for customer service; and funny and relatable content wins over more polished posts. This shoots up to 36% among Gen Z. And I'm not alone.
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