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It’s like putting together a puzzle; each piece of data brings you closer to a complete picture of your ideal customer. For instance, Nike focuses its efforts on influential individuals and people up to 55 years old, whereas Under Armour concentrates on the 18-25 GenZ demographic.
Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises GenZ users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. of all internet traffic.
So much so that 37% of consumers trust them more than brands, with GenZ and Millennials being two times more likely than Boomers to trust influencers. For this reason, more brands will likely invest in influencer marketing or strengthen their existing partnerships. particularly using email to engage with customers.
If your brand appeals to GenZ and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. The app reaches 75 percent of GenZ and millennials in the U.S. ,
Gyubee also uses videomarketing to showcase menu items. Helping to engage its target market. And attract new and existing customers. Differentiators give customers a clear reason to choose your small business over the competition. Which emphasizes the unique all-you-can-eat Japanese barbecue experience.
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