Remove Customer loyalty Remove Gen Z Remove Video Marketing
article thumbnail

Mastering Target Audience Analysis: A Practical Guide With Real-World Examples

Vertical Response

It’s like putting together a puzzle; each piece of data brings you closer to a complete picture of your ideal customer. For instance, Nike focuses its efforts on influential individuals and people up to 55 years old, whereas Under Armour concentrates on the 18-25 Gen Z demographic.

Gen Z 98
article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. of all internet traffic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Marketing Trends for 2023

Spiralytics

So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. For this reason, more brands will likely invest in influencer marketing or strengthen their existing partnerships. particularly using email to engage with customers.

article thumbnail

10 Snapchat Ads Strategies, Tips, and Resources

Neil Patel

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. The app reaches 75 percent of Gen Z and millennials in the U.S. ,

Gen Z 145
article thumbnail

Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Gyubee also uses video marketing to showcase menu items. Helping to engage its target market. And attract new and existing customers. Differentiators give customers a clear reason to choose your small business over the competition. Which emphasizes the unique all-you-can-eat Japanese barbecue experience.

PR 113