Search Engine Land

AUGUST 30, 2024

Consider the academic calendar if you’re in the education space or the enrollment period if you’re in health and schedule some tests outside of high tide to get learnings to leverage. This suggests there’s a chance to strengthen customer loyalty earlier in the process.

Retail 79

Retail Customer loyalty Promotion Health 79

Vertical Response

OCTOBER 27, 2024

Metrics such as delivery rate and bounce rate help evaluate the overall health and quality of your email distribution list. While unsubscribe rates are important, they should be considered alongside other metrics for a comprehensive view of your email list’s health.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Hootsuite

OCTOBER 18, 2024

For other organizations who are a bit more le sérieux —central banks, the World Health Organization, etc—Reddit marketing is probably not your thing. Trust = builds customer loyalty. For many brands, the answer is a resounding, “Yes!” for the authentic connections and brand equity you can build. Community = builds trust.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Welcome Software

SEPTEMBER 17, 2024

Dynamic tools and resources Imagine giving your customers access to personalized financial tools right on your bank’s digital platforms. Tools like budgeting calculators, savings goal trackers, and financial health quizzes can help customers apply what they’ve learned directly to their own financial situations.

Transform 52

Transform Customer Education Finance 52

Sprout Social

MARCH 18, 2025

Instead of single-use plastic and unfamiliar ingredients, the brand sells reusable glass bottles, tablets and powders that get the job donewithout harming the planet or your health. This promotion was a well-timed effort given their strategic reinvestment in the UK market, helping them grow customer loyalty and expand to new audiences.

Health 63

Health Influencer Marketing Food Retail 63

Rock Content

SEPTEMBER 11, 2023

Think of NPS surveys as health checkups for your overall customer satisfaction strategy. The post What Is NPS and How To Boost Customer Loyalty? Consider hiring professional writers from a top-tier content platform like WriterAccess to ensure your content really sings. What Can You Do With Your NPS Score?

Customer loyalty 52

Customer loyalty Customer Shipping Promotion 52

Adobe Experience Cloud Blog

JULY 9, 2018

As the customer gets to know the product, your email marketing campaigns should focus on ways to maximize the value of the product, find new ways to use it, and potentially add on other related products or services. When you identify complementary products for customers, you continue to provide increased value. Valuable data.

Email Marketing 134

Email Marketing Marketing Strategy Health Non-Profit 134

Use Insider

MAY 14, 2024

Customer lifetime value: Indicates if your retention efforts are translating to increased spend. Customer health score: Indicates if a customer is at risk of churning. Monthly recurring revenue (MRR) and annual recurring revenue (ARR): Indicates the financial health of the business and the impact of retention strategies.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Customers.ai

DECEMBER 4, 2024

For example, if you sell fitness gear, partner with a health food company for a co-branded email campaign or exclusive giveaway. Can email list growth hacks improve customer loyalty? Here’s how to do it: Email List Growth Hack 13: Cross-Promotions with Brands Team up with non-competing brands that share your target audience.

CRM 85

CRM Real Estate Non-Profit eCommerce 85

Martech

SEPTEMBER 1, 2021

Identifying opportunities to increase LTV and customer loyalty. an eye-opening, four-part discussion featuring leaders from HBO Max, Accenture, and El Camino Health, and led by MarTech Editorial Director Kim Davis. Leveraging technology to elevate data measurement processes. How are we handling the data challenge? ,

Customer loyalty 108

Customer loyalty Health Global Marketing Email Marketing 108

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. They discovered user-generated content was the key to achieving their goal and fueling audience engagement.

Branding 139

Branding Health Customer loyalty User-Generated 139

Hubspot Marketing

NOVEMBER 17, 2022

They give customers a peek into your company’s trajectory and build customer loyalty by allowing them to align their support with your vision because they believe in the future of your brand as well. Universal Health Services, Inc. : Brand values play a much more significant role in customer loyalty than you think.

Non-Profit 145

Non-Profit Health Food Energy 145

Marketing Insider Group

MARCH 25, 2024

A recent survey found that 81% of customers say they need to be able to trust the brand they buy from. This statistic highlights just how crucial trust is in maintaining customer loyalty. Incorrect info can lead to missteps in your marketing and annoy potential customers. People appreciate honesty, and it builds trust.

Customer loyalty 124

Customer loyalty Law Marketing Marketers 124

Hubspot Marketing

FEBRUARY 14, 2019

They also meet their customers where they are -- 26% of Panera's orders are generated digitally, and they offer home and business delivery, rapid pickup, and catering. Their commitment to health and convenience has resulted in 28 million Panera loyalty members, and 13 million email newsletter subscribers.

Food 145

Food Customer loyalty Marketing Marketers 145

Martech

MAY 14, 2024

Branding: Too much art, not enough science Branding or brand development is a critical function that drives the long-term health of the business. Significant costs go into branding, from customer research, brand strategy and branding materials to ad buys. This does not have to be the case.

Marketing 124

Marketing Marketers Finance Customer loyalty 124

SocialPilot

APRIL 13, 2024

During global crises, such as the COVID-19 pandemic, social media becomes a chief source of credible updates from health experts, government agencies, and international organizations. By responding in real-time, Southwest Airlines addresses customer issues promptly and showcases its commitment to excellent service. But, that’s not all.

Health 111

Health Gen Z User-Generated Customer loyalty 111

Vertical Response

MARCH 15, 2025

Another key benefit is enhanced customer loyalty at all stages of the buyer journey. These objectives could include enhancing brand visibility, fostering customer loyalty, or driving sales. An easy unsubscribe process reduces spam complaints and maintains list health.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Sprout Social

OCTOBER 31, 2023

Our data reveals social marketers rate influencer marketing as having a significant impact on their brand’s efforts including brand awareness (89%), increased brand reputation (87%) and customer loyalty (87%). He points to an example of a health food company. The company may want to work with a particular influencer.

Influencer Marketing 141

Influencer Marketing Customer Journey Health Marketing 141

Hootsuite

JUNE 16, 2021

Brands with unhappy customers don’t last long. Your customers’ perceptions of your company affect everything from brand reputation and customer loyalty to your bottom line. That’s why measuring and reporting on customer satisfaction (CSAT) is a must. If they’re happy, do more of what’s making them feel that way.

Key Performance Indicator 130

Key Performance Indicator Customer loyalty Health CRM 130

Duct Tape Marketing

MARCH 5, 2025

As online conversations and trust become critical to customer decision-making, Reddit offers small businesses a chance to be part of the dialogue in a way that builds long-term credibility and customer loyalty. So for example, health and well-being, there's lots of communities in that realm.

Advertisers 79

Advertisers Advertising Health User-Generated 79

Rock Content

AUGUST 17, 2020

If you are converting more with the same budget and visibility, that means you are having a hugely positive impact on the companies’ financial health. Customer Acquisition Cost (CAC) is an indicator that shows how much the marketing department has to spend to convert each new sale. Increased customer loyalty.

Customer 111

Customer Customer loyalty Customer Acquisition Health 111

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

A great example of this is Kaspersky Lab, a multi-billion dollar enterprise security software provider (and a Marketo customer). Kaspersky created a Loyalty Behavior Score for each of their customers in order to understand the health of every customer at every stage of their lifecycle based on their adoption.

Customer Marketing 131

Customer Marketing Customer Thought Leadership Marketing 131

Duct Tape Marketing

AUGUST 15, 2024

He discusses leveraging psychological triggers like scarcity and social proof (here’s to you Apple, even with the planned obsolesce of their products they still manage record-breaking lines with every NPL) to drive sales and highlight the necessity of a solid post-launch strategy to sustain success and build customer loyalty.

Product 94

Product Transform Copywriting Customer loyalty 94

Hootsuite

SEPTEMBER 14, 2023

Download our Social Media Career Report for stats on social media manager salaries, benefits, job satisfaction, mental health, and more. The goal, overall, is to build both the engagement rate and your customer loyalty. (No Are you paid enough? Get the report What is a community manager? No pressure.) Are you paid enough?

Management 116

Management Health Communications Social Media Marketing 116

Sprout Social

MARCH 9, 2023

These audiences commonly include customers, prospects, employees and investors. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. What is the function of corporate communication?

Communications 127

Communications PR Key Performance Indicator Thought Leadership 127

Sprout Social

FEBRUARY 13, 2023

It starts with having up-to-date information about your customers (like valid email addresses, their past experiences with your brand and psychographic data) and determining which channels they’re most likely to use (like social media or text). If you’re a Salesforce customer, you will be able to see if the user is already a lead or contact.

Management 121

Management Customer Transform CRM 121

Vertical Response

JANUARY 18, 2025

People often feel compelled to check their social media accounts due to a persistent anxiety about missing out on interactions or events, which can lead to negative mental health outcomes. Exit-intent campaigns are designed to capture potential customers who are about to leave a site by presenting last-minute offers that encourage purchases.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Scoop.it!

DECEMBER 28, 2023

And that’s crucial, considering that brand trust lifts conversion rates by 59% and customer loyalty by 67%. However, there’s one commonly overlooked way content can influence conversions — inspiring customer loyalty and improving customer lifetime value.

eCommerce 116

eCommerce Content Marketing Customer loyalty Marketing 116

Sprout Social

AUGUST 15, 2023

and immediately identify keywords for data analysis to reveal brand health or customer experience insights. This enables your team to be proactive and concentrate on taking relevant actions to resolve issues rather than spend time manually monitoring your brand health. For example, in the sentence “Sprout Social, Inc.

Branding 98

Branding Key Performance Indicator Transform Health 98

Sprout Social

OCTOBER 19, 2023

This enables you to actively monitor your reputation to ensure brand health. Similarly, sentiment analysis algorithms also tag incoming messages as positive and negative so your social customer care teams can prioritize them based on how critical they are.

User-Generated 141

User-Generated Marketing Marketers Advertising 141

Marketing Insider Group

JANUARY 11, 2021

Enhancing customer experiences. Building customer loyalty. Hosts will take essential health and safety measures to ensure a safe environment. You’ll obtain unparalleled insights for: Growing traffic. Building brand awareness. Increasing sales. Driving more engagement. Increasing leads and sales.

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Customers.ai

NOVEMBER 14, 2023

Key Trends in Website Visitor Identification Benefits of Website Visitor Identification How Website Visitor Identification Can Enhance Lead Generation Success Story: DTC Health & Wellness Brand Website Visitor Identification FAQs What is Website Visitor Identification? How Do I Identify Visitors on My Site?

User-Generated 122

User-Generated Health B2C Analytics 122

Search Engine Land

JANUARY 14, 2023

77% Of Online Health Seekers Start At Search Engines [Pew Study]. 2013: That was significantly more than the 13% who began at health portals like WebMD, general information sites like Wikipedia (only 2%) and social networks (1%). 2014: Health & Medical SMBs Spend More On Marketing Than Other Industries by Myles Anderson.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Hubspot Marketing

AUGUST 21, 2023

They give customers a peek into your company’s trajectory and build customer loyalty by allowing them to align their support with your vision because they believe in the future of your brand as well. Universal Health Services, Inc. : What are the 3 parts of a vision statement? It's about education, awareness, and quality.

Food 98

Food Non-Profit Health Education 98

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

AWeber

MARCH 16, 2023

Here are some ideas for content you could include in an automated email series to your prospects: Blog posts about nutrition or fitness A food tracking calendar worksheet An ebook that explains the health benefits of being fit A live 30-minute workout webinar (Here are 25 brilliant lead magnet ideas to grow your email list right now.)

Email Marketing 122

Email Marketing Customer eBook Education 122