Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Instead create personas of people that buy your solutions or products. Know them all.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Marketing Insider Group

NOVEMBER 18, 2010

Too many marketers and business executives still question the value of social media (mostly in private). Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. Maybe this will change with future iterations of the product but I remain to be convinced.

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketing 102

Marketing Insider Group

JUNE 18, 2010

Create a compelling offer to lock-in your current customers for a longer term. Many B2B marketers make the mistake of trying to push product details on prospects too early in the process. Follow these 6 Content Marketing Tips That Drive Leads. Offer tested content that meets well-defined prospect needs.

Telemarketing 92

Telemarketing Inbound Marketing B2C Customer loyalty 92

InTouch Marketing

JANUARY 31, 2024

Impact: Higher search engine rankings increase visibility and attract users actively searching for related products or information. Content Marketing: Objective: Content marketing focuses on creating and distributing valuable, relevant content to attract and engage a target audience.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

OCTOBER 5, 2010

But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. I started in sales, then moved into product management with P&L responsibility. Then ran marketing for 2 firms. Share your thoughts, post a comment.

New Markets 81

New Markets Telemarketing Inbound Marketing Customer loyalty 81

Marketing Insider Group

MAY 3, 2010

Having started my career and spent 9 years in a B2B company serving some of the world’s top brands in the consumer space, I have often rejected the B2B label because too often, B2B marketers forget to focus on consumers. Related Posts: The Role of B2B Marketing The Secret To B2B Social Media? And the truth is far from it.

Inbound Marketing 79

Inbound Marketing Telemarketing Customer loyalty Marketing 79

Vertical Response

JANUARY 18, 2025

While marketing campaigns often focus on promoting products and services that promise to improve our lives, they can also perpetuate unrealistic expectations and low self-esteem. This is where the role of marketing managers and specialists becomes vital.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Neil Patel

SEPTEMBER 30, 2020

Entering a digital culture means your customers do everything digitally , from transactions to information gathering to investing. You can stay ahead in your niche industry by offering a unique product that no one else offers, but it still isn’t the endgame. Inbound Marketing ROI. Supplying the Necessities.

Transform 123

Transform Inbound Marketing Outbound Marketing Advertising 123

Rock Content

JANUARY 20, 2021

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). That is the cost of getting a new user to download your app, buy a product, or start a free trial. Some companies will reach their customers using pay-per-click ads and get great results with that effort.

Customer Acquisition 83

Customer Acquisition Customer Inbound Marketing CRM 83

Marketing Insider Group

MAY 3, 2010

Having started my career and spent 9 years in a B2B company serving some of the world’s top brands in the consumer space, I have often rejected the B2B label because too often, B2B marketers forget to focus on consumers. Related Posts: The Role of B2B Marketing The Secret To B2B Social Media? And the truth is far from it.

Inbound Marketing 76

Inbound Marketing Telemarketing Customer loyalty Marketing 76

Marketing Insider Group

JULY 13, 2010

They are looking for companies to be transparent and responsive in their interactions, to provide valuable content and even expecting to be asked for product and service improvement ideas. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Hubspot Marketing

AUGUST 7, 2018

Or, you could pay a social media influencer to share images of your products to her already well-established community. Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel. Facebook Insights.

Marketing 145

Marketing Marketers SEO CRM 145

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Each B2B customer will be thinking about products in the context of his or her own position.

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Marketing Insider Group

SEPTEMBER 15, 2010

It can include 140 character tweets, photos, brief product updates or FAQs. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. People do not “like&# brands on Facebook because they want to be marketed to.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Marketing Mix 85

Marketing Insider Group

SEPTEMBER 9, 2010

It’s about how customers relate to one another in the context of brands and how those brands, companies, products and people relate to customers … It’s an experiential, holistic concept that we have deconstructed and reconstructed to map to brand value.&# They want a product that exemplifies a need.

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

Marketing Insider Group

JULY 19, 2010

One responder can lead us to several opportunities within the company if the discussion we have is centered around the needs and pains of the company and not only one product or service. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Telemarketing 88

Telemarketing Inbound Marketing Customer loyalty Whitepaper 88

Hubspot Marketing

JUNE 29, 2022

Inbound Marketing and Sales Consultant for LeadG2. 10% Higher Customer Loyalty. From sales to service, highly-engaged employees deliver a great customer experience. It makes sense that higher customer loyalty would lead to increased sales and reduced service costs. 18% Boost in Productivity.

Non-Profit 113

Non-Profit Customer loyalty Millennials Inbound Marketing 113

Marketing Insider Group

DECEMBER 16, 2010

It has to be integrated into the existing editorial process and production process. What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. I’m convinced that’s the only way we’re going to crack the engagement nut.”

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

It has to be integrated into the existing editorial process and production process. What I think Jennifer and Mallary are suggesting is that only through real integration can we accomplish the value of customer engagement. I’m convinced that’s the only way we’re going to crack the engagement nut.”

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

NOVEMBER 30, 2010

And after 13 quarters, the growth curve of the amazing triumvirate of the iPod, iPhone and iPad is still nearly vertical and continues to far outpace any new product introduction ever. Commerce: Mary talks about how the rate of product improvement is unprecedented. Mobile: 3G users have grown 37% year over year.

Telemarketing 75

Telemarketing Customer loyalty User-Generated Inbound Marketing 75

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Rock Content

SEPTEMBER 20, 2023

Launching a new service or product is an exciting but tricky phase. As we embark on this journey, let’s dive into the world of product launches to make sure your venture starts off on the right foot with impact and finesse. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

Marketing Insider Group

DECEMBER 1, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy B2B Marketing , Digital Marketing , Marketing Innovation , Strategy 12 Comments Post a comment Diane K.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Marketing Insider Group

JULY 29, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Spot on Michael Some businesses try to be too much about their products or services, and sometimes that’s all you hear.

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 94

Telemarketing Customer loyalty Marketing Marketers 94

Hubspot Marketing

JULY 26, 2022

How to Execute an Email Marketing Campaign. Email campaigns are an important part of inbound marketing , an ongoing process and philosophy coined by HubSpot where marketers meet buyers in whatever stage of the journey they're in. Awareness Email Marketing Campaigns. Lead Nurturing Email Marketing Campaigns.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Duct Tape Marketing

APRIL 25, 2014

Once you’ve communicated with your audience, you’ll need to have a web presence that helps portray why your product or service is so great – because that’s the next stop for the majority of your potential customers. So here are three of the first things you need to look at when building your online marketing efforts.

Outbound Marketing 78

Outbound Marketing Inbound Marketing Finance Marketing 78

Marketing Insider Group

JULY 8, 2010

So why is this important for B2B Marketers? Innovation is not necessarily about new products or technical developments but can be just as much about people, marketing approaches, and processes. The wants and needs of the market are not always serious and sometimes are downright frivolous. How about your clients’ needs?”

Energy 74

Energy Telemarketing Shipping B2C 74

Marketing Insider Group

AUGUST 24, 2010

These chats can also allow a brand/product to create significant social capital. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. For example, Gerber Baby Food (@gerberbabyfood) currently has about 600 followers and infrequently sends updates.

Telemarketing 77

Telemarketing Marketing Mix B2C Inbound Marketing 77

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Rock Content

DECEMBER 7, 2020

The commercial transaction between an ecommerce company and the final consumer of the product — or service. The sale off of products that were not sold at Christmas. Category (Product Category). Way to organize your products in ecommerce, improving the customer experience. Inbound Marketing.

eCommerce 83

eCommerce User-Generated Real Estate Key Performance Indicator 83

Duct Tape Marketing

OCTOBER 1, 2015

Alternative recommendations can be used to either upsell or to retain a customer where the product they were originally interested in is out-of-stock. Using Recommendations to Improve Customer Loyalty. Photo Credit InfoSys.

eCommerce 78

eCommerce Customer loyalty User-Generated Customer 78