Customer loyalty, Inbound Marketing and Telemarketing - Marketing Pro Pulse

Search:

DAY

WEEK

MONTH

YEAR

Apr 19 - Apr 25

Apr 12 - Apr 18

Apr 05 - Apr 11

Mar 29 - Apr 04

MORE

MORE

MORE

MORE

Select your country:
Sign up | Log in

Customer loyalty

Inbound Marketing

Telemarketing

article thumbnail

11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.

Telemarketing Inbound Marketing Customer loyalty Whitepaper

article thumbnail

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. So what is a leader to do? Share your thoughts, post a comment.

Customer loyalty

Customer loyalty Customer Telemarketing Inbound Marketing

Join 143,000+

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Webinars

Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Unlocking the Power of Martech for the Non-Technical Marketing Leader

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Trending Sources

article thumbnail

The #1 Way to Improve Customer Loyalty and Satisfaction

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In short, happy employees create happy customers and happy customers buy more stuff and stay with you for a longer period of time. So what is a leader to do? Share your thoughts, post a comment.

Customer loyalty

Customer loyalty Customer Telemarketing Inbound Marketing

Webinars

Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Unlocking the Power of Martech for the Non-Technical Marketing Leader

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

article thumbnail

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

JUNE 18, 2010

As an inbound marketing technique, it requires tremendous ability to analyze keywords, test and offer the best content for your prospects at each stage of the buying cycle, and optimize your landing pages continuously.

Telemarketing Inbound Marketing B2C Customer loyalty

article thumbnail

7 Tips For Successful Lead Follow-up

Marketing Insider Group

JULY 19, 2010

However, it is difficult for companies to gain inbound responders in large volumes, and too many companies do not have an optimal responder program in place to drive whatever responders they receive to an eventual sale. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Inbound Marketing Customer loyalty Whitepaper

article thumbnail

The Future of B2B Marketing: It's Social

Marketing Insider Group

DECEMBER 7, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Inbound Marketing Transform Customer loyalty

article thumbnail

6 Content Marketing Tips That Drives Leads

Marketing Insider Group

JUNE 3, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Content Marketing

Content Marketing Telemarketing Inbound Marketing Customer loyalty

article thumbnail

Lead Generation Programs That Work

Marketing Insider Group

JULY 15, 2010

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Inbound Marketing B2C Customer loyalty

article thumbnail

10 Reasons Why Mobile is Hot!

Marketing Insider Group

JUNE 22, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Inbound Marketing B2C

article thumbnail

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

DECEMBER 21, 2010

6 Steps to Prepare for the Mobile Revolution B2B Marketing Predictions For 2011 The Future of B2B Marketing: It’s Social About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Marketing Marketers

article thumbnail

Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Telemarketing Customer loyalty Marketing Mix Social Media Marketing

article thumbnail

B2B Marketing Predictions For 2011

Marketing Insider Group

NOVEMBER 18, 2010

Too many marketers and business executives still question the value of social media (mostly in private). Inbound marketing spend will grab more share of the marketing budget but will stay far from a majority in most B2B companies. The ROI of social media programs will continue to be challenged by some executives.

Inbound Marketing

Inbound Marketing Customer loyalty Telemarketing Marketing

article thumbnail

The Secret To B2B Social Media?

Marketing Insider Group

DECEMBER 15, 2010

About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing Marketing Mix Customer loyalty Inbound Marketing

article thumbnail

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. The days of sending a list of contacts to sales is over. To sales, they are a waste of time.

Content Marketing

Content Marketing Manufacturing Inbound Marketing Telemarketing

article thumbnail

Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. Engage employees.

Inbound Marketing

Inbound Marketing Telemarketing Transform Customer loyalty

article thumbnail

Social Media and the Case for Marketing Optimism

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. Engage employees.

Inbound Marketing

Inbound Marketing Telemarketing Transform Customer loyalty

article thumbnail

How to Nurture The Great Unknown Leads

Marketing Insider Group

JULY 27, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Inbound Marketing Customer loyalty Whitepaper

article thumbnail

The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? How has your role changed? Share your thoughts, post a comment.

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

article thumbnail

Whatever Happened To The Business Case

Marketing Insider Group

DECEMBER 14, 2010

Confessions Of A B2B Marketer 5 Sales Closing Techniques 7 Tips For Successful Lead Follow-up About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Inbound Marketing B2C

article thumbnail

Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

JULY 13, 2010

About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Whitepaper Telemarketing Customer loyalty Inbound Marketing

article thumbnail

The New Marketing Accountability

Marketing Insider Group

OCTOBER 5, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

New Markets Telemarketing Inbound Marketing Customer loyalty

article thumbnail

6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

JUNE 24, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Entertainment User-Generated

article thumbnail

How Social Media Drives Better Email Results

Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Marketing Mix Customer loyalty Inbound Marketing

article thumbnail

The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? How has your role changed? Share your thoughts, post a comment.

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

article thumbnail

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Marketing Marketers

article thumbnail

Finding The Time To Tweet or Blog?

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2C

B2C Telemarketing Customer loyalty Marketing Mix

article thumbnail

Why am I in Marketing? | B2B Marketing Insider

Marketing Insider Group

MAY 3, 2010

I’ll focus on topics like Social Media, Customer Satisfaction & Loyalty, Inbound Marketing, Content Marketing, Sales Alignment, Online Demand Generation and more of the coming evolutions in business and marketing. Related Posts: The Role of B2B Marketing The Secret To B2B Social Media?

Inbound Marketing

Inbound Marketing Telemarketing Customer loyalty Marketing

article thumbnail

What Is Marketing Acceleration?

Marketing Insider Group

AUGUST 17, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

article thumbnail

Why am I in Marketing?

Marketing Insider Group

MAY 3, 2010

I’ll focus on topics like Social Media, Customer Satisfaction & Loyalty, Inbound Marketing, Content Marketing, Sales Alignment, Online Demand Generation and more of the coming evolutions in business and marketing. Related Posts: The Role of B2B Marketing The Secret To B2B Social Media?

Inbound Marketing

Inbound Marketing Telemarketing Customer loyalty Marketing

article thumbnail

Integrating Social Media and Search

Marketing Insider Group

AUGUST 3, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing B2C Inbound Marketing Customer loyalty

article thumbnail

B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

JUNE 11, 2010

Social Media And Your Personal Brand 9 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

Telemarketing Customer loyalty Inbound Marketing B2C

article thumbnail

7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

MAY 18, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media Marketing

Social Media Marketing B2C Telemarketing Whitepaper

article thumbnail

Life Is Short!

Marketing Insider Group

AUGUST 19, 2010

The New Marketing Accountability The Role of B2B Marketing How To Shorten The B2B Buyer Cycle With Landing Pages About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Inbound Marketing B2C

article thumbnail

A B2B Marketing Manifesto?

Marketing Insider Group

NOVEMBER 24, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing eBook Inbound Marketing Customer loyalty

article thumbnail

The 4 Cs of Social Media

Marketing Insider Group

SEPTEMBER 15, 2010

Social Media And Your Personal Brand About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Whitepaper Telemarketing Customer loyalty Social Media Marketing

article thumbnail

Enjoy A Demand Funnel Cocktail

Marketing Insider Group

OCTOBER 19, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. This is great stuff.

Telemarketing Inbound Marketing Customer loyalty B2C

article thumbnail

What Is The Future Of The Social Media Role?

Marketing Insider Group

DECEMBER 16, 2010

B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Marketing Mix Customer loyalty User-Generated

article thumbnail

What Is The Future Of The Social Media Role?

Marketing Insider Group

DECEMBER 16, 2010

B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Marketing Mix Customer loyalty User-Generated

article thumbnail

Social Media and The Brand

Marketing Insider Group

SEPTEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Branding Telemarketing Marketing Mix Customer loyalty

article thumbnail

How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

JULY 21, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Inbound Marketing Customer loyalty B2C

article thumbnail

What Types Of Marketing Are There?

InTouch Marketing

JANUARY 31, 2024

Email Marketing: Objective: Sending targeted messages and promotional content directly to a specific group of people via email. Impact: Builds customer loyalty, nurtures leads and drives conversions through personalized communication. The synergy of these types of digital marketing components is a powerful force.

Affiliate Marketing

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing

article thumbnail

Internet Trends From The Web 2.0 Summit

Marketing Insider Group

NOVEMBER 30, 2010

That Is A Lot Of Time Spent Online Using Social Media About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share: Read more from Strategy Internet Trends , Marketing Innovation , Mobile , Strategy , Web 2.0 Click here to cancel reply.

Telemarketing Customer loyalty User-Generated Inbound Marketing

article thumbnail

How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Customer loyalty Inbound Marketing User-Generated

article thumbnail

8 Essential Social Media Resources

Marketing Insider Group

JULY 1, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing B2C Inbound Marketing Customer loyalty