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From Clicks to Conversions: How to Optimize Your Email Funnel

Litmus

Share informative and engaging content, such as how-to guides, reports, blog posts, video tutorials, expert interviews, podcasts, or industry insights, that resonate with subscriber’s interests and needs. Your new customers have entered your world, and it’s your job to be a gracious host. Personalize content based on data.

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6 Reasons You Shouldn’t Invest in Content Marketing (And Why You Should Ignore Them)

Marketing Insider Group

Metrics like website traffic, time spent on page, leads, conversion rates, and customer lifetime value can all give you a clear picture of how your content marketing ROI. And let’s not forget the value of brand awareness and customer loyalty, which are harder to quantify but equally important. A: Not necessarily.

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Navigating the Customer Journey: Avoid These 7 Red Flags to Strengthen Trust and Loyalty

verse.ai

Provide value with no strings attached: During the sales phase, offering valuable resources, such as guides, case studies, or industry insights, without expecting anything in return can be powerful. This value-first approach positions the sales team as a trusted advisor rather than a salesperson.

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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot Marketing

Customer loyalty starts with casual industry insights -- only then can you talk business. “Free shipping when you spend $25 or more” and “Receive a free iPod with demo” are examples of good, incentive-focused subject lines. However, be careful not to overwhelm your readers with savings- or product-related emails.

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B2B Marketing 2024: Essential Trends for Marketers

Rock Content

Transparency in communications about a brand’s values will also be essential, to foster trust and boost customer loyalty. Sharing any insights gained through sustainable practices. In other words, they are mastering data analysis and gaining valuable insight. Showcasing steps taken and the results. That’s really powerful.

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Digital Transformation Strategy and Framework Guide

Bannerflow

Think customer loyalty and new opportunities. Think customer loyalty and new opportunities. Dealing in basic tech is no longer enough to attract customers and maintain loyalty, consumers expect more and you have to deliver that in order to impress and compete. What is a digital transformation strategy?

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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

To improve your Follower Count and Growth, you need to attract and retain new followers by: Posting engaging content Interacting with your followers Running social media campaigns Sharing valuable industry insights Showcasing your products or services Highlight customer testimonials 12.