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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

This could be anything from signing up for a newsletter, downloading a whitepaper, or making a purchase. It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. Conversion Rate Think of your Conversion Rate as the finish line in a race.

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How to Increase Brand Awareness through Digital Marketing

Sachs Marketing Group

A lack of brand awareness can lead to missed opportunities, lower customer loyalty, and ultimately a decline in revenue. Sharing Valuable Information: Send eBooks, whitepapers, or industry insights that can help establish your brand as an authority in your field. What is the best strategy for brand awareness?

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Best B2B Marketing Strategies in 2023

Exposure Ninja

It focuses on consistently delivering valuable, relevant, and engaging information to drive measurable results, such as increased brand awareness, lead generation, and customer loyalty. Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience.