article thumbnail

The Art of Tailored Curation: Leveraging Niche Content to Boost Customer Loyalty

Scoop.it!

Today, let’s break down what tailored curation is, how it works, and how you can leverage the most niche content to boost customer loyalty and more. Continually Analyze and Iterate The last step in the tailored curation process is to continually analyze the performance of your curated content, then iterate on your findings.

article thumbnail

Measuring new customer acquisition and loyalty: Best of the MarTechBot

Martech

(Format) Please include three KPIs for each group of customers. Customer Acquisition Cost (CAC): This metric calculates the average cost of acquiring a new customer. Tone) Please keep responses simple.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Hootsuite

Create ‘wow’ moments that boost customer loyalty and retention. Is your brand always seeking new ways to gain customer loyalty and retain customers? Catching the attention of customers long enough to make an impression can be a challenge in itself.

article thumbnail

Connecting digital experience to strategy: Best of the MarTechBot

Martech

Take our brief 2024 MarTech Replacement Survey Updated answer: As the CMO of a national hotel chain, connecting customer experience to strategic capabilities is crucial for driving growth and profitability. To achieve this, here are four key performance indicators (KPIs) that you should keep track of: 1.

Transform 115
article thumbnail

The small B2B marketing team’s guide to ABM

Martech

Data analytics tools like Google Analytics and CRM systems provide valuable insights into potential accounts and customer relationships. It enables you to create personalized strategies that enhance lead conversion and foster customer loyalty.

article thumbnail

Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

Customer lifetime value. Customer acquisition cost. In turn, each marketing tactic is driven by profit accountability and key performance indicators (KPIs) that matter to business growth and provide real value. CMOs need reliable data to approach marketing with a customer-first mindset. Net present value.

CMO 145
article thumbnail

Why Social Messaging is the Key to an Unbeatable CSAT Score

Hootsuite

Brands with unhappy customers don’t last long. Your customers’ perceptions of your company affect everything from brand reputation and customer loyalty to your bottom line. That’s why measuring and reporting on customer satisfaction (CSAT) is a must. If they’re happy, do more of what’s making them feel that way.