Lynton Web

MARCH 26, 2025

In fact, it is essential for maintaining strong relationships and ensuring that marketing initiatives run smoothly. As organizations increasingly look for ways to streamline their processes, email workflow automation has become a key tool in optimizing these interactions. A few key components must be considered during this phase.

Transform 52

Transform Key Performance Indicator CRM Communications 52

Hootsuite

MAY 20, 2021

Create ‘wow’ moments that boost customer loyalty and retention. Is your brand always seeking new ways to gain customer loyalty and retain customers? Catching the attention of customers long enough to make an impression can be a challenge in itself. Try it for Free.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Industry and market. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Traditional marketing costs 62% more than CM.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. Content marketing is an essential growth strategy for new businesses.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Martech

JUNE 24, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Strategic capabilities refer to the unique resources, skills, and competencies that enable a company to achieve its strategic objectives and gain a competitive advantage in the market.

Transform 107

Transform CMO Key Performance Indicator Customer loyalty 107

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Hootsuite

JUNE 16, 2021

Brands with unhappy customers don’t last long. Your customers’ perceptions of your company affect everything from brand reputation and customer loyalty to your bottom line. That’s why measuring and reporting on customer satisfaction (CSAT) is a must. If they’re happy, do more of what’s making them feel that way.

Key Performance Indicator 129

Key Performance Indicator Customer loyalty Health CRM 129

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Branding 131

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 131

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hubspot Marketing

JULY 28, 2023

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. The key to getting started is knowing the fundamentals. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Looking to bulk up your email list?

Price 98

Price Marketing Mix Key Performance Indicator Marketing 98

Rock Content

AUGUST 6, 2023

The way a brand approaches its marketing can say a lot about what it values and seeks to achieve. Setting strategic marketing goals, then, is a must. With them, your marketing team can better develop precise strategies and tactics that will have a higher chance of reaching success. likes, follows, comments), and brand mentions.

Key Performance Indicator 94

Key Performance Indicator Marketing Marketers Whitepaper 94

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Branding 98

Branding Key Performance Indicator Transform Health 98

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . What is dynamic content automation?

CRM 109

CRM Key Performance Indicator Customer loyalty Transform 109

Sprout Social

MARCH 9, 2023

These audiences commonly include customers, prospects, employees and investors. An effective communications strategy helps brands deliver on a compelling narrative that captures and deepens customer loyalty. There are two main aspects of internal communication: employee engagement and internal marketing.

Communications 128

Communications PR Key Performance Indicator Thought Leadership 128

Rock Content

AUGUST 22, 2023

Content marketing has emerged as the key to effective brand interaction in today’s rapidly evolving digital landscape. Come along as we discuss why it’s important to embrace diversity in content marketing. Consider content marketing as a dynamic expedition rather than just a strategy.

Content Marketing 97

Content Marketing Transform Key Performance Indicator Marketing 97

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Without it, you might target the wrong audience, enter the market at the wrong time, or struggle to stand out in a crowded market.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

Hootsuite

AUGUST 24, 2021

So a CSAT score is a customer service metric that reflects customer sentiment, experience and contentment with your brand. It’s a way to qualitatively show how customers perceived their experience with your brand or its products. Consider implementing SMS marketing. The post What is a Customer Satisfaction (CSAT) Score?

Customer 123

Customer Key Performance Indicator Customer loyalty Promotion 123

Digital Marketer

OCTOBER 25, 2022

With a solid CRM strategy, you can improve your communication with customers and new prospects and increase the chances of repeat custom and loyalty. Let’s see why a CRM system is advantageous for digital marketing and how it can boost ROI. What Is CRM for Digital Marketing? Boost customer service.

CRM 77

CRM Digital Marketing Key Performance Indicator Customer loyalty 77

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Marketing Insider Group

SEPTEMBER 21, 2020

B2B marketers who blog get 67 percent more leads than those who don’t. You can easily customize your blog with plug-ins and themes. Because it’s so universal, everyone in website maintenance and content marketing knows how to use it. Here’s an example of the article wireframe we use for Marketing Insider Group: 2.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 74

Shipping Key Performance Indicator Marketing Marketers 74

Scoop.it!

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough.

Key Performance Indicator 105

Key Performance Indicator Digital Marketing Analytics Customer loyalty 105

DIY Marketers

DECEMBER 21, 2021

Save this List of Marketing Objectives to your favorites — you’ll want to keep coming back here! Having making money as a marketing objective! The biggest complaint I hear is that small businesses are frustrated by their marketing efforts (and their marketing team) for not meeting marketing goals.

Key Performance Indicator 70

Key Performance Indicator Marketing Marketers Customer Acquisition 70

Rock Content

JANUARY 20, 2021

In Digital Marketing , there are few numbers more important than your Customer Acquisition Cost (CAC). The Customer Acquisition Cost is a benchmark number used to establish how effective your marketing efforts are and, therefore, is a very important number to know by heart. How to calculate CAC? Made with Ion.

Customer Acquisition 83

Customer Acquisition Customer Inbound Marketing CRM 83

Customers.ai

JANUARY 3, 2024

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. Marketers and sales teams need more than just company names or job titles.

CRM 99

CRM Direct Mail Customer Journey Marketing 99

Hubspot Marketing

NOVEMBER 15, 2023

According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing. You’ll also want to determine how you’ll measure your success and key performance indicators (KPIs).

Transform 108

Transform Key Performance Indicator Analytics User-Generated 108

Lusha

NOVEMBER 18, 2024

It’s about: Breaking down barriers between teams Encouraging teamwork Using data-driven insights to grow revenue in a steady and predictable way Understanding Revenue Operations (RevOps) RevOps is a plan that unites the main parts of a business that bring in money: sales, marketing, and customer success.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. The Importance of Having a Go-to-Market (GTM) Strategy Why is a GTM strategy important?

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

Rock Content

DECEMBER 7, 2020

It is important to evaluate the efficiency of marketing and advertising strategies. Many stores create their own apps to be able to get closer to the customer. It is largely linked to Content Marketing. Inbound Marketing. Also called Attraction Marketing. It stands for “ key performance indicator ”.

eCommerce 83

eCommerce User-Generated Real Estate Key Performance Indicator 83

CXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Use Insider

DECEMBER 22, 2023

Email personalization refers to tailoring email content to the recipient rather than sending generic, mass-marketing messages. Why should you use email personalization for your marketing campaigns? It puts you ahead in a competitive market When consumers are bombarded with marketing messages, standing out is crucial.

Customer loyalty 52

Customer loyalty Key Performance Indicator User-Generated Analytics 52

Econsultancy

MAY 11, 2022

  In marketing, and in business more generally, we often hear that decision-making should be “data-driven” Data can yield all kinds of crucial insights into customer behaviour and preferences, as well as helping to identify opportunities, potential challenges, and strategies that are working effectively.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76

Customers.ai

DECEMBER 5, 2024

Email marketing is a beast and client segmentation is the leash. Targeted emails perform better but really targeted emails perform the best. In email marketing, that means using data like purchase history, browsing behavior, or even how often they open your emails to create ultra-relevant campaigns. Whats that saying?

eCommerce 81

eCommerce Shoppers Key Performance Indicator Email Marketing 81

Lusha

JUNE 7, 2024

A go-to-market (GTM) strategy is your roadmap to success, a comprehensive plan guiding you from conception to launch and beyond. Demystifying Go-To-Market Strategy Defining Go-To-Market Strategy A go-to-market (GTM) strategy is a comprehensive plan that outlines how a company will launch a new product or service into the market.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Base.ai

OCTOBER 23, 2018

Although customer advocacy should be viewed as a growth strategy, it can be fine-tuned to show results early on. That’s because customer advocacy is a business initiative with real goals, measurements and improvement paths. Let’s begin with the jobs to be done – what do companies strive to achieve with customer advocacy?

Customer 52

Customer Key Performance Indicator User-Generated Customer loyalty 52

Use Insider

NOVEMBER 8, 2023

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Higher customer loyalty, retention, and lifetime value (LTV).

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Lusha

NOVEMBER 11, 2024

Companies face changing market conditions, new customer needs, and pressure to stay ahead. With steady revenue growth, businesses gain chances to expand, stay stagnant, and retain market share. What if you had a plan to handle market complexities and drive sales consistently?

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52