Hootsuite

MAY 20, 2021

Create ‘wow’ moments that boost customer loyalty and retention. Is your brand always seeking new ways to gain customer loyalty and retain customers? Catching the attention of customers long enough to make an impression can be a challenge in itself.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Marketing Insider Group

SEPTEMBER 2, 2020

By delivering top-line growth through marketing strategy and channels, CMOs can unify different departments to drive the company’s growth agenda. Bottom line: CMOs need support from the CEO to implement a marketing strategy that is backed by the rest of the C-suite leadership. Marketing is an investment.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Sprout Social

JANUARY 24, 2024

The Sprout Social Index™ reveals 51% of marketers plan to use social data to inform product development or marketing strategy. For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations.

Branding 131

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 131

Marketing Insider Group

JANUARY 19, 2021

With CM, your business can realize exponential growth if you properly execute sound strategies. How to Tell If Your Content Marketing Strategy is Working. Learn how to set your content marketing team up for success and measure your results to see how well your strategies work over time. Here’s a basic blueprint.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

MARCH 8, 2021

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Converting into leads.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Marketing Insider Group

MAY 26, 2021

In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. While 84% of businesses claim to have a content marketing strategy in place, only 11% believe they have an excellent one. Pain points. Challenges.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Hootsuite

AUGUST 24, 2021

So a CSAT score is a customer service metric that reflects customer sentiment, experience and contentment with your brand. It’s a way to qualitatively show how customers perceived their experience with your brand or its products. Consider implementing SMS marketing. What is a good CSAT score? Basically, it depends!

Customer 123

Customer Key Performance Indicator Customer loyalty Promotion 123

Hubspot Marketing

JULY 28, 2023

The key to getting started is knowing the fundamentals. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Building Your First Marketing Strategy You can think of a marketing strategy as a roadmap, helping you make the most of your marketing.

Price 98

Price Marketing Mix Key Performance Indicator User-Generated 98

Litmus

NOVEMBER 11, 2022

When done well, dynamic content email automation enables marketers to execute strong, personalized email campaigns driving engagement and conversions at scale. Keep the following best practices in mind as you develop your content strategy. Define and prioritize your marketing goals, metrics , and key performance indicators ( KPIs ).

CRM 110

CRM Key Performance Indicator Customer loyalty Transform 110

Scoop.it!

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough.

Key Performance Indicator 105

Key Performance Indicator Digital Marketing Analytics Customer loyalty 105

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Review your established business goals to ensure your launch strategy aligns with and even exceeds them.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

Rock Content

AUGUST 6, 2023

Below we provide seven strategic marketing goals to consider for your business, ways to achieve them, and how to measure them for effect and impact. Drive Organic Website Traffic In today’s rapidly expanding digital world, consistent organic website traffic is essential to a marketing strategy and to expand your customer base.

Key Performance Indicator 94

Key Performance Indicator Marketing Marketers Whitepaper 94

Litmus

DECEMBER 2, 2024

How to plan your next email marketing campaign Email campaign planning template Best practices for your next email marketing campaign How to incorporate personalized emails into your campaign strategy How do you structure an email marketing campaign? For example, you shouldn’t send a “spring is here!”

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Rock Content

JANUARY 20, 2021

We can calculate this metric by dividing all the costs spent on acquiring more customers by the number of gained customers. The result is one of the most important numbers to measure the health of a marketing strategy. In this article you will find out: What is Customer Acquisition Cost? How to calculate CAC?

Customer Acquisition 83

Customer Acquisition Customer Inbound Marketing CRM 83

Sprout Social

AUGUST 15, 2023

In this way, tools powered by NER identify highly relevant entities from tons of scattered data to provide insights on competitors, customer demographics and emerging industry trends. These enable you to create data-driven, customer-centric marketing strategies that can improve your return on investment.

Branding 98

Branding Key Performance Indicator Transform Health 98

Marketing Insider Group

SEPTEMBER 21, 2020

Customer loyalty. Twitter is useful for fast-paced industries such as technology, marketing, finance, and health. And, Facebook continues to be the most widely used platform and an integral part of any business marketing strategy. Measure performance to ensure it’s always delivering the best marketing ROI.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Digital Marketer

OCTOBER 25, 2022

Let’s see why a CRM system is advantageous for digital marketing and how it can boost ROI. What Is CRM for Digital Marketing? Businesses can use a CRM system to collect valuable customer data. This can then be used when it comes to marketing strategies. It allows you to capture and retain customers.

CRM 77

CRM Digital Marketing Key Performance Indicator Customer loyalty 77

Rock Content

AUGUST 22, 2023

Collaboration greatness is about lighting a creative fire that propels your content marketing strategy ahead, not just combining various talents. Essentially, embracing diversity in content marketing means escaping the constraints of flat storytelling.

Content Marketing 97

Content Marketing Transform Key Performance Indicator Marketing 97

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Lusha

JUNE 7, 2024

We’ll explore key components of a GTM strategy, provide step-by-step guidance, and showcase real-world examples of companies that have mastered the art of GTM. It’s a roadmap that guides every aspect of the launch, from identifying your target audience to determining the most effective marketing and sales channels.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

DIY Marketers

DECEMBER 21, 2021

The biggest complaint I hear is that small businesses are frustrated by their marketing efforts (and their marketing team) for not meeting marketing goals. Sure, you’ve picked an overall marketing strategy, and run some marketing campaigns. Marketing Objectives For Existing Customers.

Key Performance Indicator 70

Key Performance Indicator Marketing Marketers Customer Acquisition 70

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 74

Shipping Key Performance Indicator Marketing Marketers 74

Customers.ai

JANUARY 3, 2024

What’s the Difference Between Contact-Based Marketing and Account-Based Marketing (ABM vs. CBM)? Key Components of Contact-Based Marketing The Advantages of Contact-Based Marketing How to Implement a Contact-Based Marketing Strategy How Customers.ai What is Contact-Based Marketing?

CRM 99

CRM Direct Mail Customer Journey Marketing 99

Lusha

NOVEMBER 18, 2024

Map Your Customer Journey: Understand the different stages of your customer journey, from first awareness to purchase to ongoing engagement. Develop Key Performance Indicators (KPIs): Set clear KPIs to track the effectiveness of your RevOps initiatives. Do you want to improve customer satisfaction?

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Hootsuite

MARCH 31, 2020

Learn more : Influencer Marketing: How to Work With Social Media Influencers. Key performance indicator (KPI). A key performance indicator (KPI) is a metric tracked over time to determine progress towards a valuable business goal. Learn more : 40 Twitter Tools You Can Use in Your Marketing Strategy.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Use Insider

DECEMBER 22, 2023

It boosts customer loyalty When customers receive content that resonates with their preferences, you are more likely to develop brand loyalty with your customers. This loyalty can translate into repeat purchases, brand advocacy, and long-term relationships. Can email personalization improve customer loyalty?

Customer loyalty 52

Customer loyalty Key Performance Indicator User-Generated Analytics 52

Customers.ai

DECEMBER 5, 2024

By grouping clients based on shared traits or behaviors, businesses can send targeted campaigns that resonate, improve customer experiences, and drive higher engagement. For ecommerce, this means better email campaigns, higher ROI, and long-term customer loyalty. How does client segmentation improve ROI in email marketing?

eCommerce 81

eCommerce Shoppers Key Performance Indicator Email Marketing 81

Use Insider

DECEMBER 21, 2023

You can increase engagement and loyalty Omnichannel marketing boosts customer engagement by reaching audiences through preferred channels. A unified presence across platforms allows for real-time responses, adapting marketing messages to different contexts. With Insider, NA-KD was able to redefine its marketing strategy.

Customer 52

Customer Customer Journey Shoppers Key Performance Indicator 52

Lusha

NOVEMBER 11, 2024

This helps you make your offerings unique and stand out in the market. You can do market research through: Surveys Focus groups Industry reports To analyze your competition, look at their: Products Prices Marketing strategies Customer reviews Finding Your Ideal Customers Not all customers are the same.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

CXL

NOVEMBER 22, 2022

Goals determine your key performance indicators (KPIs) , which inform the metrics to track. KPIs vs. digital marketing metrics. KPIs and digital marketing metrics are often used interchangeably because they both measure performance. Customer Lifetime Value: Learn how to increase retention.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Use Insider

NOVEMBER 8, 2023

Personalizing customers’ experiences shows that you understand their preferences and interests. Higher customer loyalty, retention, and lifetime value (LTV). 1 Data aggregation and unified customer profiles In order to execute any personalized marketing strategy, you need to know: Who your customers are.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Buffer Marketing

AUGUST 16, 2023

To ensure long-term success, we developed a comprehensive one-page business plan (because nobody wants to read long documents) outlining our long-term vision, goals, growth strategies, and key performance indicators (KPIs). You can also jump on the ongoing AI rave to generate ideas and optimize your marketing strategy.

Transform 98

Transform PR Key Performance Indicator Thought Leadership 98

Buffer Marketing

AUGUST 16, 2023

To ensure long-term success, we developed a comprehensive one-page business plan (because nobody wants to read long documents) outlining our long-term vision, goals, growth strategies, and key performance indicators (KPIs). You can also jump on the ongoing AI rave to generate ideas and optimize your marketing strategy.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Search Engine Land

AUGUST 12, 2024

Also, recognize that humans want to talk to humans when evaluating which campaigns are important in a holistic strategy. Leverage data and analytics Use data to track key performance indicators (KPIs) across all stages of the funnel and adjust strategies accordingly.

Key Performance Indicator 85

Key Performance Indicator Advertising Advertisers Analytics 85

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. The tool has ready-to-use templates with customizable fields, including motivations and frustrations, to help you identify your ideal customer. Like breakfast preferences and interest in loyalty programs.

PR 113

PR Customer loyalty User-Generated SEO 113

Tiecas

OCTOBER 16, 2023

This, in turn, can strengthen your brand’s credibility, boost customer loyalty, and drive business growth. This strategic shift in manufacturing marketing aligns very well with today’s industrial buyers who are in self-select and self-serve mode. I have often said, “Content creation is not content marketing.”

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52