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The Art of Tailored Curation: Leveraging Niche Content to Boost Customer Loyalty

Scoop.it!

Today, let’s break down what tailored curation is, how it works, and how you can leverage the most niche content to boost customer loyalty and more. When you understand your target audience as well as possible, you’ll be better equipped to provide them with the best products, services, and web content for their needs.

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5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Hootsuite

Create ‘wow’ moments that boost customer loyalty and retention. Is your brand always seeking new ways to gain customer loyalty and retain customers? Catching the attention of customers long enough to make an impression can be a challenge in itself.

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Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. It was mainly responsible for product launch campaigns and advertising initiatives. An understanding of customer habits and trends. Customer lifetime value.

CMO 145
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Rethinking the influencer-brand relationship

Sprout Social

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Branding 120
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Why Social Messaging is the Key to an Unbeatable CSAT Score

Hootsuite

Brands with unhappy customers don’t last long. Your customers’ perceptions of your company affect everything from brand reputation and customer loyalty to your bottom line. That’s why measuring and reporting on customer satisfaction (CSAT) is a must. If they’re happy, do more of what’s making them feel that way.

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The small B2B marketing team’s guide to ABM

Martech

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.

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Email Content Automation: What It Means and Why It’s Effective

Litmus

This allows them to seamlessly track on-site activity and subscriber behaviors, leveraging the data to instantly recommend personalized products in emails customized to subscribers’ unique needs. Products viewed by similar shoppers. The most-viewed products or content by all visitors. Popular items. Similar content.

CRM 110