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The small B2B marketing team’s guide to ABM

Martech

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.

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16 Crucial Social Media Metrics to Track In 2024

SocialPilot

From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. Let’s dive in and discover the metrics that truly matter. What are Social Media Metrics?

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The Art of Tailored Curation: Leveraging Niche Content to Boost Customer Loyalty

Scoop.it!

Today, let’s break down what tailored curation is, how it works, and how you can leverage the most niche content to boost customer loyalty and more. When you understand your target audience as well as possible, you’ll be better equipped to provide them with the best products, services, and web content for their needs.

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Top Tips to Master Your Email Newsletter Campaign

Vertical Response

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. For example, you can show different product recommendations based on past purchases or browsing history.

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5 Reasons Why Messaging Should Be Part of Your Social Media Strategy

Hootsuite

Create ‘wow’ moments that boost customer loyalty and retention. Is your brand always seeking new ways to gain customer loyalty and retain customers? Catching the attention of customers long enough to make an impression can be a challenge in itself.

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Master Email Marketing: Tips, Tools, and Strategies for Success

Vertical Response

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. It enables businesses to communicate products, sales, and updates to their customers.

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How to Create Effective Email Workflows for E-Commerce Programs

Lynton Web

Identifying Key Touchpoints and Triggers The first step in automating your workflow is identifying the key touchpoints in your partner journey. Performance Monitoring Systems To ensure that your workflows are performing as expected, monitoring key metrics such as open rates, click-through rates, and conversion rates is crucial.