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The small B2B marketing team’s guide to ABM

Martech

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.

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16 Crucial Social Media Metrics to Track In 2024

SocialPilot

From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. Let’s dive in and discover the metrics that truly matter. What are Social Media Metrics?

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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales. Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.

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7 Best Practices for Omnichannel Marketing

Power Digital Marketing

Customers expect seamless, personalized experiences across multiple touchpoints. Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty.

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Top Tips to Master Your Email Newsletter Campaign

Vertical Response

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. For example, you can show different product recommendations based on past purchases or browsing history.

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The high cost of PPC efficiency

Search Engine Land

Leverage data and analytics Use data to track key performance indicators (KPIs) across all stages of the funnel and adjust strategies accordingly. For brands like Dollar Shave Club, advertising creates consumers who return and interact with them because of a greater value than the product itself.

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Master Email Marketing: Tips, Tools, and Strategies for Success

Vertical Response

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. It enables businesses to communicate products, sales, and updates to their customers.