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Top Tips to Master Your Email Newsletter Campaign

Vertical Response

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. Transactional emails, such as order confirmations or shipping notifications, exemplify effective use of automation in business communications.

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Master Email Marketing: Tips, Tools, and Strategies for Success

Vertical Response

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. Learn how to get the best ROI from your emails and keep your audience engaged.

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Top KPI Marketing Metrics to Track in 2024

Vertical Response

Continuous collaboration between marketing and sales, adapting KPIs to changing market trends, and using a set of diverse tools are key for tracking performance and aligning marketing efforts with company objectives. A high ranking can lead a flotilla of organic traffic to your shores, turning the tides in your favor.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

CXL

Goals determine your key performance indicators (KPIs) , which inform the metrics to track. KPIs and digital marketing metrics are often used interchangeably because they both measure performance. These are your Cost of Goods Sold : materials, rent, labor, storage, shipping, etc. – Seth Godin.

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What is a Go-To-Market Strategy? The Ultimate GTM Guide for Startups and Enterprises

Lusha

It’s a promise you make to your customers, a commitment to delivering value that exceeds their expectations. It’s the foundation of your brand reputation and customer loyalty. Market Research: Analyze the prices of similar products or services in your market to gauge customer expectations and competitive positioning.

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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales. Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.

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How Litmus Uses Litmus Personalize (A Hands-On Guide for Email Teams!)

Litmus

We’ve seen our customers use this for even more awesome stuff, like Black Friday sales, birthday discounts, holiday shipping, and so many others. It’s worth noting that we use the data collected by these sentiment trackers as a health metric, not a key performance indicator (KPI). appeared first on Litmus.