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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

How does segmentation improve trigger-based email marketing? Segmentation divides your audience into smaller groups based on criteria like purchase history, location, or engagement level. Combining segmentation with trigger-based emails ensures that your messages are hyper-targeted and relevant.

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How to use fan-driven marketing to foster brand love

Search Engine Land

Retention even when markets are tight, thanks to improved customer loyalty. Share this list with your stakeholders, and I’ll be shocked if they don’t see the objective business opportunity in building a fan-driven marketing program. Content engagement across your websites, socials, and other channels.

Branding 129
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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Increased Customer Loyalty and Retention Personalized interactions foster a deeper emotional connection with customers, which can lead to increased loyalty and higher retention rates. Best Practice : Use reliable CRM tools and respect data privacy laws (like GDPR). What is the future of contact-based marketing?

CRM 99