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Social media marketing: Strategy template and tips for 2025

Hootsuite

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy? The more specific your plan is, the more effective it will be.

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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales. Post-Black Friday, leveraging follow-up emails and thank you messages helps maintain engagement and encourage repeat purchases, enhancing long-term customer loyalty.

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5 Email Marketing Strategies to Try in 2018

Adobe Experience Cloud Blog

But, just like life, what you get from email marketing depends on what you put into it. The best way to maximize your gains is to pair a great marketing automation system with a robust email marketing strategy that reflects your customers’ needs and the buyer journey. Personalized and Segmented Emails.

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What is Email Marketing? Your Comprehensive 2025 Guide

Vertical Response

This article will explain what is email marketing, its different types, and how to use it effectively. Key Takeaways Email marketing is a cost-effective digital strategy that fosters customer loyalty, enhances brand visibility, and drives sales through personalized communication.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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What Is a Marketing Database? (Hint: It’s NOT Your Audience)

Marketing Insider Group

Ensuring accuracy, security, and transparency in your marketing database builds customer trust and maintains data integrity. Utilizing segmentation, personalization, and analytics in a marketing database improves engagement, loyalty, and conversions, optimizing marketing strategies. That’s huge!

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What Is Market Share & How Do You Calculate It?

Hubspot Marketing

But how does that impact marketers? As marketers, it's important to understand market share so you know how your company ranks against competitors and can develop new marketing strategies to reach more potential customers. What is Market Share? Delight your customers. Branding awareness.

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