Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs.

Customer 119

Customer Customer loyalty Customer Journey Analytics 119

Marketing Insider Group

AUGUST 26, 2024

Artificial intelligence tools tailor content and offers to individual customer preferences, boosting engagement and loyalty. You can use AI to predict customer behavior and trends, allowing for data-driven marketing strategies. Overcoming these challenges requires a dedicated IT team and ongoing staff training.

CRM 123

CRM Transform Marketing Marketers 123

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 127

Transform Whitepaper Thought Leadership Customer Journey 127

Martech

JANUARY 9, 2025

By leveraging AI to reflect their core values, brands will create more consistent and emotionally resonant customer experiences. Moreover, these AI agents will enable brands to maintain a coherent voice and presence across all touchpoints, fostering stronger customer loyalty and trust. How does this work?

Customer loyalty 127

Customer loyalty CMO Retail Customer Journey 127

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 111

CRM Marketing Marketers Customer loyalty 111

Martech

AUGUST 12, 2024

Answer: Incorporating a customer data platform (CDP) into the martech stack of a large B2C company can significantly enhance customer experience, engagement, and conversion rates. Here’s how a marketer can effectively integrate a CDP: 1. This data can inform future marketing strategies and optimizations.

Customer 113

Customer B2C CMO Customer Journey 113

Martech

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 107

Customer loyalty Customer Food Entertainment 107

SmartBrief - Marketing

AUGUST 23, 2024

Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7 Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 114

Health Millennials Transform Retail 114

Marketing Insider Group

NOVEMBER 30, 2021

But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. In this blog, we share how you can build trust using a customer marketing strategy. What is Customer Marketing? Let’s start by defining customer marketing.

Customer Marketing 144

Customer Marketing Marketing Strategy Customer Customer loyalty 144

Sprout Social

SEPTEMBER 14, 2020

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Customer loyalty 145

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market.   Small business owners often ask, “ What can I leverage? With the bank’s 8.4K

Whitepaper 114

Whitepaper Thought Leadership Finance Marketing 114

SocialPilot

SEPTEMBER 5, 2024

This is because you don’t have the right strategy and methods to capture attention and drive effective travel bookings. SocialPilot is the social media management partner for several travel agencies and businesses. We have bought the secret strategies they have implemented in their social media marketing plans to gain success.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Search Engine Land

NOVEMBER 28, 2023

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Ready to explore how personalized approaches can enhance customer loyalty in the hospitality sector?

Customer loyalty 86

Customer loyalty Customer Food Entertainment 86

Hootsuite

NOVEMBER 7, 2024

1991) Managing Brand Equity. Why is brand loyalty important? Brand loyalty ensures they do so again and again. Brand loyalty increases your lifetime customer value. That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy.

Branding 119

Branding Customer loyalty User-Generated Promotion 119

Litmus

AUGUST 1, 2024

5 email personalization best practices for a winning strategy Email personalization takes effort, but it pays off big time for your email marketing strategy. Giving emails a personal touch isn’t just a nice way to do email marketing or make emails look pretty.

Email Marketing 103

Email Marketing Customer Journey Marketing Marketers 103

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Spend 10% of Revenue on Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Sprout Social

MARCH 27, 2024

In this article, we cover what review management is, how it supports reputation management and what its benefits are. Plus, see the top five review management software to manage reviews for business intelligence and explore examples of how brands have used review management to their advantage.

Management 117

Management Branding Customer loyalty Shipping 117

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. But before we dive into the strategy, let’s start with the foundations! For starters, what is SaaS?

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Sprout Social

OCTOBER 10, 2024

Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. Which social media networks should your brand focus on? But times have changed.

Gen Z 124

Gen Z Branding Millennials Entertainment 124

Customers.ai

DECEMBER 20, 2024

But how you manage those relationships? Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Martech

OCTOBER 2, 2024

Improved customer loyalty. To do this well, integrate predictive tools with digital experience platforms, customer data platforms and other tools that send communications to customers like CRMs. Dig deeper: What do marketing attribution and predictive analytics tools do? Higher conversion rates.

Analytics 93

Analytics Transform Customer Acquisition Customer loyalty 93

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Research from Gallup suggests that 70% of employee engagement is determined by the manager. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%). Great culture starts at the top.

PR 111

PR Gen Z Thought Leadership Communications 111

Martech

FEBRUARY 6, 2025

Marketing strategies must be verified and proven with metrics and analytics. Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. However, not all metrics and KPIs carry the same weight. Whats the plan?

Thought Leadership 89

Thought Leadership Customer Journey Customer loyalty Marketing 89

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

Marketing Strategy 131

Marketing Strategy Shipping Marketing Marketers 131

Vertical Response

OCTOBER 27, 2024

Choosing the right email marketing software and adhering to legal compliance are critical for successful email newsletter management and maintaining a positive brand reputation. Understanding Email Newsletters Email newsletters are a powerful tool in the realm of email marketing.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Scoop.it!

AUGUST 30, 2022

So, it is significant to invest in an effective web structure and an e-commerce digital marketing strategy. If you want to learn more about the tried and tested ways, and the latest marketing strategies for e-commerce businesses, keep reading. Lastly, ensure that you monitor the analytics of your email marketing strategy.

Digital Marketing 114

Digital Marketing Marketing Strategy User-Generated Marketing 114

Sprout Social

MARCH 27, 2025

A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity. As marketers craft their creator marketing strategies, theyre trying to meet their audience where they are, while delivering the content types that resonate most on each distinct platform.

Gen Z 92

Gen Z Affiliate Marketing Influencer Marketing User-Generated 92

Hubspot Marketing

MARCH 3, 2025

Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine. Table of Contents What is B2B SaaS marketing? 10 Effective B2B SaaS Marketing Strategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing?

Customer Acquisition 61

Customer Acquisition User-Generated Customer loyalty Marketing 61

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. A boost in repeat purchases and stronger customer loyalty. The result?

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Sprout Social

FEBRUARY 13, 2023

Collecting and managing customer data is ubiquitous in our digital-forward world. Customer data enables personalized social feeds and customer-centric marketing by making it easy to find your most engaged audience members. What is customer data management?

Management 122

Management Customer Transform CRM 122

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience. Decide Campaign Goals.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Customers are actively searching for them. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you.

Marketing Strategy 113

Marketing Strategy Shoppers eCommerce Retail 113

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. In the E-commerce industry, it can be tough to know what your customer experience should be or how you should react to their feedback. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing 90

Product Marketing Product Management Customer Acquisition 90

SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of. You must check each platform’s ad manager to see your CPC.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Backlinko

FEBRUARY 7, 2025

Prospects were choosing AI marketing solutions over traditional agencies. We monitored our competitors’ customer reviews and social media mentions. Our takeaway was that clients often felt disconnected with AI-based marketing strategies. This insight led us to develop what we call Transparent Strategy Sessions.

Price 85

Price Customer loyalty Food Market Research 85

Martech

SEPTEMBER 18, 2024

Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Fortunately, brands have a huge advantage—their existing relationship with customers. And it is not just traditional ad spending. Digital media costs will soar.

Branding 71

Branding Transform Customer Acquisition Customer loyalty 71