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5 suggestions for moving beyond MQL

Martech

MQL marks the border between marketing and sales silos The MQL was born a couple of decades ago when sales management realized customers increasingly use digital media to make buying decisions. Before digital, the sales team had contact with customers earlier in the process than they do today. Look for long-term progress.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2. Psst: Need help getting started?

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The Ultimate Guide to Nonprofit Fundraising

Hubspot Marketing

Some churches and universities qualify as nonprofit organizations as they don’t keep a profit — any money received is spent on its cause or on maintaining the organization itself. Non-exempt organizations can still raise money, but their donors won’t be able to write off their donations as a tax deduction. In-Kind Donations.

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What is Employee Engagement? [+11 Data-Backed Benefits and Strategies]

Hubspot Marketing

Improving employee engagement can boost profitability, improve customer satisfaction, and even make for a safer workplace. It exists on a spectrum from highly engaged, to non-engaged, to actively disengaged. Non-Engaged [ 49% of U.S. 10% Higher Customer Loyalty. 23% Higher Profitability.

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Social Media Reviews – A Comprehensive Guide (2025)

SocialPilot

This guide covers everything you need to know about social media reviews, from the basics to effectively managing them. In simple words, social media reviews are feedback from customers about their experience with your business or product/service. The SocialPilot Review Management Tool makes it easy for you!

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The Litmus Team’s Favorite Emails of December 2022

Litmus

Subject Line: T he Management Tip of the Day. They also incorporated their product effortlessly whilst uplifting the name and mission of a non-profit! Get powerful results with uniquely personalized, engaging email experiences that boost customer loyalty and drive revenue with Litmus Personalize, powered by Kickdynamic.

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The 5 Benefits of E-Commerce Automation

Neil Patel

E-commerce automation is any digital or technologically-driven task triggered by an action or non-action from a customer, your team, etc. In sales, customers with empty carts can receive a reminder message. In fulfillment, orders can trigger messages to help you manage inventory, including “sold out” notifications.

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