Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 129

Transform Whitepaper Thought Leadership Customer Journey 129

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. 1991) Managing Brand Equity. Why is brand loyalty important?

Branding 124

Branding Customer loyalty User-Generated Promotion 124

Martech

DECEMBER 16, 2024

Redefine KPIs and success metrics Prioritize measures like engagement, customer loyalty, time spent and actions that lead to meaningful outcomes. Focus on data minimization Collect only the data you truly need, dispose of it in a reasonable time period, and ensure it is responsibly managed across your organization.

Transform 122

Transform Customer loyalty Marketing Marketers 122

Martech

AUGUST 12, 2024

Answer: Incorporating a customer data platform (CDP) into the martech stack of a large B2C company can significantly enhance customer experience, engagement, and conversion rates. Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g.,

Customer 115

Customer B2C CMO Customer Journey 115

SMEI

JANUARY 24, 2023

Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. Is it really worth it? Let’s Talk.”

Customer loyalty 231

Customer loyalty Marketing Marketers Food 231

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 113

CRM Marketing Marketers Customer loyalty 113

Hootsuite

SEPTEMBER 21, 2021

Keeping your finger on the pulse of how your customers are feeling and how loyal they are to your brand is key to keeping the lights on for your business. That’s where a Net Promoter Score, also called an NPS score, can help. This can be a good indicator of both customer satisfaction and loyalty. Source: MailChimp.

Promotion 135

Promotion Customer loyalty Gen Z Customer Journey 135

Welcome Software

DECEMBER 4, 2024

That's where Customer Experience Management (CXM) comes in. According to research by Accenture, 64% of customers feel companies should respond faster to their changing needs. Further, PwC found that 86% of customers will pay more for a better experience. What is customer experience management?

Management 52

Management Customer Customer Journey Shipping 52

Martech

JULY 16, 2024

They play a pivotal role in expense reduction through their ability to deliver targeted promotions based on collected customer data, reducing unnecessary marketing and advertising spend. Learn how to determine ROI and transform your loyalty program into a revenue center in our detailed publication on the subject.

Transform 110

Transform Customer loyalty Fashion Promotion 110

SocialPilot

JULY 24, 2024

It provides insights into the effectiveness of your content in promoting users to share it with others and amplifying its reach beyond your followers. You must check each platform’s ad manager to see your CPC. It’s a single-question survey that offers a quick and insightful way to track customers’ sentiments toward your brand.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Martech

JANUARY 29, 2025

A valued customer drives a brands success through purchases and deeper engagement and loyalty. They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. Advocate , promoting the brand through word-of-mouth and reviews.

Customer 108

Customer Price Customer Acquisition Customer loyalty 108

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market.   Partner with a local business for a co-branded promotion.     Have personal conversations with customers to genuinely listen to and connect with them.

Whitepaper 114

Whitepaper Thought Leadership Finance Marketing 114

Hootsuite

OCTOBER 22, 2024

That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. It aids in PR crises and issue management. Research from Gallup suggests that 70% of employee engagement is determined by the manager.

PR 114

PR Gen Z Thought Leadership Communications 114

Litmus

AUGUST 1, 2024

When you deliver emails that speak directly to your subscribers where they are in their customer journey, they feel more connected to your brand. Says Litmus Email Marketing Manager Tracie Pang, “When personalization is done right, it’s something subscribers are more likely to engage with.

Email Marketing 103

Email Marketing Customer Journey Marketing Marketers 103

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. What is brand reputation management? Brand reputation management is the process of monitoring and influencing the public perception of your brand. The 3 pillars of brand reputation management.

Management 142

Management Branding Customer loyalty Communications 142

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2. What is social media marketing?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Hootsuite

OCTOBER 18, 2024

Engaging in Reddit communities by sharing expertise and being genuinely helpful — rather than explicitly promoting a brand, product or service — builds trust and brand loyalty over time. So instead of pushing out promotional content, focus on encouraging real customers to share their experiences. Reddit is… interesting.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Vertical Response

APRIL 25, 2025

Email marketing is a strategy where businesses use emails to communicate with customers and prospects. It aims to build relationships, promote products, and increase sales. Understanding Email Marketing Email marketing is a digital strategy that uses email to connect with both existing and potential customers.

Email Marketing 52

Email Marketing Customer loyalty Law Marketing 52

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Signal Privy Yotpo Smile.io ReferralCandy Justuno PushOwl Recart Stamped.io Gorgias Tidio Seguno Loox ReConvert PageFly SEO Manager Plug in SEO Customers.ai The result?

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? What does a community manager do?

Management 116

Management Health Communications Social Media Marketing 116

Search Engine Land

JULY 16, 2024

They play a pivotal role in expense reduction through their ability to deliver targeted promotions based on collected customer data, reducing unnecessary marketing and advertising spend. Learn how to determine ROI and transform your loyalty program into a revenue center in our detailed publication on the subject.

Transform 72

Transform Customer loyalty Fashion Promotion 72

Customers.ai

DECEMBER 20, 2024

But how you manage those relationships? Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Relationship marketing is a strategy focused on building and nurturing long-term relationships with customers rather than just aiming for one-time sales. Enter relationship marketing.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Martech

MAY 10, 2023

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most.

Management 102

Management B2C Customer loyalty Customer 102

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. But what’s behind this trend, and how can businesses harness the power of text messaging to connect with customers in meaningful ways? Don’t do it!

Promotion 89

Promotion Customer Customer loyalty Law 89

Hubspot Marketing

MARCH 3, 2025

For example, Slack promotes growth through team invites. Building a community helps create these relationships, leading to increased word-of-mouth referrals and long-term customer loyalty. A well-structured newsletter can engage both leads and customers by consistently delivering valuable content.

Customer Acquisition 58

Customer Acquisition User-Generated Customer loyalty Marketing 58

Search Engine Land

MAY 10, 2023

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most.

Management 93

Management B2C Customer loyalty Promotion 93

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. It enables businesses to communicate products, sales, and updates to their customers. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Search Engine Land

NOVEMBER 1, 2023

Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Managing and optimizing local listings You can think of local listings as digital storefronts of the web. This fosters customer loyalty and mitigates negative third-party results for branded queries that can be harder to control.

Management 113

Management SEO User-Generated Customer loyalty 113

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. In the E-commerce industry, it can be tough to know what your customer experience should be or how you should react to their feedback. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing 90

Product Marketing Product Management Customer Acquisition 90

Sprout Social

FEBRUARY 13, 2023

Collecting and managing customer data is ubiquitous in our digital-forward world. Customer data enables personalized social feeds and customer-centric marketing by making it easy to find your most engaged audience members. Yet, data breaches and opaque collection practices have also turned customer data into a minefield.

Management 121

Management Customer Transform CRM 121

Vertical Response

JULY 7, 2024

For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement. With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Customer service is another area where Facebook excels.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

MARCH 27, 2025

Many creators also monetize through affiliate marketing and channel memberships, giving brands the opportunity to collaborate on exclusive content and promotions. AI is also making it easier for brands to discover creators and manage partnerships. If content is overly promotional or salesy, it will fall flat.

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

Welcome Software

JULY 23, 2024

Personalization: Improves customer experience Increases engagement and conversion rates Enhances customer loyalty and retention Enables a more efficient use of marketing personas Getting started with personalization When getting started with personalization, brands often get stuck on who to target, with what kind of experiences.

Customer loyalty 53

Customer loyalty Retail Price Promotion 53

SocialPilot

JANUARY 15, 2025

Provide your customers with a free gift or sample with their next order. Extend access to exclusive deals or promotions. Add loyalty points to their rewards account. These incentives can motivate customers to share genuine experiences while fostering positive relationships with your brand.

Customer 88

Customer User-Generated Management Product 88

Vertical Response

OCTOBER 27, 2024

Choosing the right email marketing software and adhering to legal compliance are critical for successful email newsletter management and maintaining a positive brand reputation. Small businesses can manage their email campaigns cost-effectively by using low-cost email marketing software options like Mailchimp.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Sachs Marketing Group

SEPTEMBER 17, 2022

Online reputation management is the process of monitoring, managing and protecting the reputation of a business online. It’s important for businesses to have a strong online presence, as this is where customers will often go to learn more about a company and its products or services. Enhanced brand visibility.

Management 96

Management Customer loyalty SEO Customer 96

Set Up

NOVEMBER 26, 2024

How Retailers Are Adapting Elongated Promotions for Increased Opportunities Even though the growth rate is slow and this effort may subdue sales, retailers now run "Black Friday Week" or even month-long promotions to engage shoppers early and reach broader audiences.

Transform 59

Transform Retail Shoppers Price 59