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5 suggestions for moving beyond MQL

Martech

MQL marks the border between marketing and sales silos The MQL was born a couple of decades ago when sales management realized customers increasingly use digital media to make buying decisions. Before digital, the sales team had contact with customers earlier in the process than they do today. Look for long-term progress.

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Relationship Marketing: Reactive vs. Proactive and Why You Need Both

Customers.ai

But how you manage those relationships? Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. This creates a stable revenue stream over time.

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Amid political ad blitz, brands can hack the media landscape by Optimove

Martech

Fortunately, brands have a huge advantage—their existing relationship with customers. In 2024, a real differentiator for brands to connect with their consumers is the advancement of AI-orchestrated marketing to manage, optimize and personalize the entire customer journey across multiple channels and touchpoints.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place.

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7 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

Building Communities Instead of One-Time Transactions Traditionally, marketing leaders focused on making a sale, viewing the transaction as the ultimate goal. Once the sale was complete, the customer relationship often ended. Today’s marketing leaders recognize the value of building communities around their brand.

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Data-Driven Personalized Content | Build Customer Trust and Loyalty

Adobe Experience Cloud Blog

Those businesses who have made the right moves to be helpful and be a light for customers going through an incredibly difficult time will have taken customer trust and loyalty to levels rarely seen except by the oldest and strongest brands. Those brands have built passionate customer loyalty over the decades.

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What B2B and B2C Marketers Can Learn From the Women’s World Cup

Adobe Experience Cloud Blog

For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. If done well, that can lead to winning—also known as accelerated buy cycles, reduced marketing costs, increased customer loyalty, and increased revenue. Where we are today .

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