Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty.

eCommerce 126

eCommerce Customer Retail Transform 126

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Disjointed customer experience : When marketers work in isolated functions, customer interactions often feel fragmented.

Customer 130

Customer Transform Customer loyalty Marketing 130

Martech

JUNE 24, 2024

Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. When it comes to digital experience transformation, strategic capabilities play a crucial role in driving success.

Transform 115

Transform CMO Key Performance Indicator Customer loyalty 115

Martech

OCTOBER 3, 2024

That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. What’s emotion got to do with it?

Customer 138

Customer Branding Customer loyalty Transform 138

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges.

Transform 137

Transform Customer loyalty User-Generated Management 137

Martech

OCTOBER 28, 2024

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. By leveraging customer data, these advanced bots provide tailored solutions while offering a more human-like experience.

Market Trends 133

Market Trends Transform Customer loyalty Millennials 133

Martech

OCTOBER 24, 2024

How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). Disruptors.

Copywriting 131

Copywriting Transform User-Generated PR 131

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. As a result, each customer receives messages and promotions that are relevant to them, enhancing their overall experience.

CRM 123

CRM Transform Marketing Marketers 123

Sprout Social

FEBRUARY 13, 2023

Collecting and managing customer data is ubiquitous in our digital-forward world. Customer data enables personalized social feeds and customer-centric marketing by making it easy to find your most engaged audience members. Yet, data breaches and opaque collection practices have also turned customer data into a minefield.

Management 118

Management Customer Transform CRM 118

Martech

JANUARY 18, 2024

Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. This disjointed system was inefficient and hindered her team’s ability to engage effectively with their digital-first customer base. Determine required staff training and change management. It’s early 2024.

Transform 126

Transform Customer loyalty CRM Analytics 126

Sprout Social

JUNE 2, 2021

It’s the public social profiles, posts and ads that make it possible to reach a wide audience, but it’s the private, personalized experiences with businesses that bode well for customer loyalty. Starting today, Sprout Social will be expanding Messenger API support for Instagram for customers in phases over the coming months.

Transform 140

Transform Customer Shoppers Customer loyalty 140

Adobe Experience Cloud Blog

MARCH 9, 2020

The digital transformation continues to revolutionize how life is done. While neuroscience was making continued progress, digital marketing tools were catching up, and can now effectively gather and manage data as well as integrate new outside information. And the law of business survival will remain the same as always: Adapt or die.

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Hootsuite

MAY 20, 2021

The social messaging phenomenon has completely transformed the way people interact with brands—and ever since the pandemic pushed people toward digital channels for all their social and business interactions, the messaging trend has only accelerated. Create ‘wow’ moments that boost customer loyalty and retention.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Bannerflow

SEPTEMBER 26, 2022

As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. Within that new landscape is the need to seamlessly integrate a social media strategy and ensure it is leveraged as part of the wider digital transformation drive. But how do you build a strategy that drives digital transformation?

Transform 52

Transform User-Generated Customer loyalty B2C 52

Martech

DECEMBER 16, 2024

Embrace AI across your marketing workflow AI is transforming how marketers work, enabling faster, smarter, and more effective decision-making. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2. Each focus area below is crucial in creating campaigns and experiences that drive results.

Transform 80

Transform Customer loyalty Marketing Marketers 80

Martech

JULY 16, 2024

By understanding individual preferences and purchase histories, you can tailor promotions to loyal customers who are more likely to respond, reducing the need for broad, less effective marketing campaigns. Interested in exploring the profitability of loyalty programs further?

Transform 116

Transform Customer loyalty Fashion Promotion 116

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Improved customer loyalty. This is where predictive analytics comes into play.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Bannerflow

OCTOBER 22, 2019

In this article, we speak to Telia’s Digital Transformation Manager, Lena Lindgren, to learn how Telia achieved its goals. In particular, we focus on how they used display advertising to stand out, increase sales, and boost customer loyalty. It’s a very cost-efficient way of mass-producing our online advertising.

Transform 45

Transform Customer loyalty Advertising Advertisers 45

SmartBrief - Marketing

AUGUST 23, 2024

Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7

Health 93

Health Millennials Transform Retail 93

Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. These are the very basics of technology management; it’s mind boggling.

Transform 119

Transform CMO User-Generated Customer loyalty 119

Marketing Insider Group

JULY 12, 2021

From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers. . Marketers have come to prioritize quality content as a way to reach customers. One piece of content that is valuable to your target demographic can increase brand awareness and customer loyalty. .

Transform 145

Transform Digital Marketing Customer loyalty Communications 145

Adobe Experience Cloud Blog

AUGUST 8, 2011

In my continuing series of blog posts on gaining that proverbial “seat” at the senior management table, I have discussed the importance of being more agile and social in marketing, and throughout the entire revenue process. by Phil Fernandez. Today’s Hyper-Connected Marketing.

Transform 97

Transform Customer loyalty Management Performance Marketing 97

Sprout Social

NOVEMBER 16, 2021

Social commerce is booming, thanks in part to the pandemic accelerating digital transformation. Once you identify your audience’s preferred content formats, you can look for ways to transform them into shoppable posts. Their top-tier social customer service strategy drives sales and incredible customer loyalty— the proof is on social.

Transform 142

Transform Customer Journey Shoppers Customer loyalty 142

Lusha

JULY 4, 2023

At that level, they’ll want to talk to someone on your team with the authority to customize a deal. For reasons like this, ABS is often headed by a senior account manager on your sales team. Customer satisfaction is one of the most important factors in a long-term relationship. What are the benefits of account-based selling?

Transform 52

Transform Customer Acquisition Customer loyalty CRM 52

Use Insider

JULY 12, 2023

About Roisin Roisin is the eCommerce Trading Manager at Clarins, where she’s been for the last two and a half years. With her passion for customer-centric strategies and commitment to continuously improving the customer experience, Roisin is a key player in shaping Clarins’ success in the competitive beauty industry.

eCommerce 96

eCommerce Management Customer Retail 96

Martech

NOVEMBER 23, 2021

“Responsible marketing is an approach that ensures you’re not just meeting customers’ needs, but you’re also having a positive impact on the community that you’re both a part of.”. Because of the pandemic and the digital transformation that was accelerated by it, customers are engaging with brands online more than ever.

Customer 134

Customer Transform PR Customer loyalty 134

Marketing Insider Group

JULY 29, 2021

But if you can’t foster and fuel customer loyalty , you’re toast. That’s why taking the customer experience (CX) seriously should be a top priority for all companies. She does this by first identifying every touchpoint a client has with a brand and then seeking to optimize every step in a customer’s journey.

Transform 134

Transform Customer loyalty Customer Journey Customer 134

Martech

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. How to deal with it?

Gen Z 116

Gen Z Customer loyalty Transform Shoppers 116

Welcome Software

DECEMBER 4, 2024

That's where Customer Experience Management (CXM) comes in. According to research by Accenture, 64% of customers feel companies should respond faster to their changing needs. Further, PwC found that 86% of customers will pay more for a better experience. What is customer experience management?

Management 52

Management Customer Customer Journey Shipping 52

Marketing Insider Group

FEBRUARY 5, 2020

It’s scary to yield control to people you’re tasked to supervise, particularly in an organization with a top-down management structure. Even in top-down companies, management’s number one concern is their bottom line, right? Prepare the way for a 21 st -century transformation with workshops, training, and patience. Do it anyway.

CMO 102

CMO Transform Customer loyalty Marketing Strategy 102

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. Many organizations use CDPs or data management platforms to collect and activate this data, helping them meet the unique needs of each customer.

Customer 128

Customer Transform Customer loyalty User-Generated 128

Sprout Social

AUGUST 28, 2023

Table of contents: Best overall AI marketing tool AI marketing tools for copywriting AI marketing tools for editing AI marketing tools for digital marketing AI marketing tools for automation Best overall AI marketing tool More companies are expanding their AI usage as they scale or undergo digital transformation from legacy software.

Transform 90

Transform Copywriting Marketing Marketers 90

Martech

MAY 16, 2024

More importantly, it’s the feelings, emotions and perceptions customers have about those interactions. To further confuse matters further, we often refer to the discipline of “customer experience management” simply as “customer experience.” Focusing solely on satisfaction may overlook these other important outcomes.

Customer 135

Customer B2C Transform Customer loyalty 135

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Signal Privy Yotpo Smile.io ReferralCandy Justuno PushOwl Recart Stamped.io Gorgias Tidio Seguno Loox ReConvert PageFly SEO Manager Plug in SEO Customers.ai The result?

eCommerce 97

eCommerce User-Generated Transform Customer loyalty 97

Marketing Insider Group

DECEMBER 7, 2010

It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Adobe Experience Cloud Blog

APRIL 8, 2014

1950s – 1990s: Marketers shift to focus on providing for customer needs and wants. 1990s – 2010: Marketing shifts again to developing and managing customer relationships. Channels proliferated, and then converged; information turned into a tidal wave; and customer expectations for new experiences rose to new heights.

Marketing 134

Marketing Marketers Transform Thought Leadership 134

Martech

SEPTEMBER 18, 2024

Fortunately, brands have a huge advantage—their existing relationship with customers. In 2024, a real differentiator for brands to connect with their consumers is the advancement of AI-orchestrated marketing to manage, optimize and personalize the entire customer journey across multiple channels and touchpoints.

Branding 80

Branding Transform Customer Acquisition Customer loyalty 80