Martech

OCTOBER 28, 2024

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. By leveraging customer data, these advanced bots provide tailored solutions while offering a more human-like experience.

Market Trends 125

Market Trends Transform Customer loyalty Millennials 125

SmartBrief - Marketing

AUGUST 23, 2024

Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7

Health 114

Health Millennials Transform Retail 114

Rock Content

AUGUST 21, 2020

The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. The path chosen for almost all of them is a concept called Digital Transformation. Why companies need Digital Transformation?

Transform 139

Transform Finance Customer loyalty Digital Marketing 139

Adobe Experience Cloud Blog

FEBRUARY 4, 2020

And the digital transformation in marketing will be at the forefront of this evolution. If you engage with the right customer, at the right time, about topics or business solutions that interest them, you gain (and earn) customer loyalty. Customers want content that speaks to them directly.

Transform 133

Transform Thought Leadership Customer Journey Customer loyalty 133

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. As a result, each customer receives messages and promotions that are relevant to them, enhancing their overall experience.

CRM 123

CRM Transform Marketers Marketing 123

Martech

OCTOBER 24, 2024

How genAI reshapes martech and delivers tangible value GenAI is transforming the landscape in three distinct ways. Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). Disruptors.

Copywriting 121

Copywriting Transform PR User-Generated 121

Martech

SEPTEMBER 18, 2024

One of the most effective ways to shift this perception is by using customer experience. Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center. Imagine the same effect across hundreds, even thousands, of customers. The data speaks for itself.

Transform 111

Transform Customer loyalty Customer Journey Marketers 111

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Improved customer loyalty. This is where predictive analytics comes into play.

Analytics 92

Analytics Transform Customer Acquisition Customer loyalty 92

Martech

JULY 16, 2024

By understanding individual preferences and purchase histories, you can tailor promotions to loyal customers who are more likely to respond, reducing the need for broad, less effective marketing campaigns. Interested in exploring the profitability of loyalty programs further?

Transform 107

Transform Customer loyalty Fashion Promotion 107

Marketing Insider Group

FEBRUARY 10, 2025

According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. With rising customer expectations and increased competition, retaining loyal customers matters.

CRM 96

CRM Customer Transform Customer loyalty 96

Martech

DECEMBER 28, 2022

“Smarter, progressive organizations will continue to invest in advanced analytics and AI to connect more closely with their customers, anticipate behaviors, and identify issues and opportunities in real time,” said Helena Schwenk, VP, Chief Data and Analytics Officer for analytics database management software company Exasol.

Transform 117

Transform eCommerce Shoppers Retail 117

Bannerflow

FEBRUARY 10, 2021

It’s no secret that COVID-19 has accelerated the adoption of digital transformation technologies across many, if not all, industries. This can be hard to achieve in practice if you don’t have a strategy for digital transformation within a workable framework for your particular business. What is a digital transformation strategy?

Transform 80

Transform Customer loyalty Advertisers Advertising 80

Welcome Software

DECEMBER 4, 2024

That's where Customer Experience Management (CXM) comes in. According to research by Accenture, 64% of customers feel companies should respond faster to their changing needs. Further, PwC found that 86% of customers will pay more for a better experience. What is customer experience management?

Management 52

Management Customer Customer Journey Shipping 52

SocialPilot

DECEMBER 20, 2024

You can not build your online reputation without managing your Google Business Profile. In an era where 87% of consumers rely on Google daily for local business searches, review management becomes absolutely critical. Google reviews are necessary for customer satisfaction for local businesses.

Customer loyalty 100

Customer loyalty Management Transform CRM 100

Search Engine Land

JULY 16, 2024

By understanding individual preferences and purchase histories, you can tailor promotions to loyal customers who are more likely to respond, reducing the need for broad, less effective marketing campaigns. Interested in exploring the profitability of loyalty programs further?

Transform 72

Transform Customer loyalty Fashion Promotion 72

Welcome Software

SEPTEMBER 17, 2024

Today, the role of marketers and digital leaders in the financial services industry is undergoing a thrilling transformation. Marketers in banks and fintech companies are shedding their old-school reputations and embracing cutting-edge technologies, turning their roles into powerful engines of personalization and customer engagement.

Transform 52

Transform Marketers Marketing Customer loyalty 52

Marketing Insider Group

OCTOBER 23, 2024

Quick Takeaways: From content creation to customer interaction, AI marketing tools streamline tasks, allowing marketers to focus on strategy and creativity. Artificial intelligence helps brands deliver highly personalized content customized to individual preferences, driving higher engagement and customer loyalty.

Social Media Marketing 72

Social Media Marketing Transform User-Generated Marketers 72

Set Up

NOVEMBER 26, 2024

Black Friday has undergone a dramatic transformation since its chaotic in-store origins in the 1960s. What we know as Black Friday is a Fading Fad Black Friday is transforming into a multi-week affair, diluting the exclusivity of deals and the urgency to shop on a single day. Consumer Behavior: What’s Changing?

Transform 59

Transform Retail Shoppers Price 59

Welcome Software

SEPTEMBER 17, 2024

Imagine a world where your bank's website and mobile app are not just tools for managing accounts, but vibrant educational platforms that empower customers with the financial knowledge they need to thrive. By leveraging financial literacy programs, banks can transform their role from passive service providers to trusted advisors.

Transform 52

Transform Customer Education Finance 52

Martech

SEPTEMBER 18, 2024

Fortunately, brands have a huge advantage—their existing relationship with customers. In 2024, a real differentiator for brands to connect with their consumers is the advancement of AI-orchestrated marketing to manage, optimize and personalize the entire customer journey across multiple channels and touchpoints.

Branding 69

Branding Transform Customer Acquisition Customer loyalty 69

SocialPilot

JANUARY 27, 2025

The Internet revolution has radically transformed the way people shop for almost everything. Its rare to shop for customers without reading online reviews, especially when its the first encounter with a brand. They validate the authenticity of your offerings, helping new customers feel secure.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Lynton Web

MARCH 26, 2025

The automation of email workflows can transform partner communications into a more efficient, scalable system, enhancing engagement and performance across the board. In such cases, you could set up a follow-up workflow that escalates the issue, such as sending an email from an account manager or offering an incentive to encourage engagement.

Transform 52

Transform Key Performance Indicator CRM Communications 52

Customers.ai

NOVEMBER 18, 2024

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. Signal Privy Yotpo Smile.io ReferralCandy Justuno PushOwl Recart Stamped.io Gorgias Tidio Seguno Loox ReConvert PageFly SEO Manager Plug in SEO Customers.ai The result?

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration AI will become the central nervous system of campaign management. Customers are increasingly interested in brands that share their values. Focusing on these key trends can lead to repeat purchases and stronger customer loyalty. Remember that trust and values drive marketing trends.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

verse.ai

OCTOBER 30, 2024

Ultimately, focusing on helping prospects early on lays the groundwork for deeper connections, fostering loyalty that can turn customers into advocates for your brand. Building the Relationship with Sales In the sales phase, adopting a “helping, not selling” mindset can be transformative in building trust with prospects.

Customer Journey 109

Customer Journey Customer Transform Communications 109

Vertical Response

OCTOBER 13, 2024

Ethical considerations in AI application, such as data privacy, transparency, and bias mitigation, will be crucial for building trust and maintaining customer loyalty in AI-driven email marketing. This transformation is not just about automating processes but also about making them more creative and effective.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Martech

JUNE 24, 2024

Prompt: How does digital experience transformation connect to strategic capabilities? Answer: Digital experience transformation is closely connected to strategic capabilities within an organization. When it comes to digital experience transformation, strategic capabilities play a crucial role in driving success.

Transform 106

Transform CMO Key Performance Indicator Customer loyalty 106

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. AI is also making it easier for brands to discover creators and manage partnerships.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Vertical Response

OCTOBER 27, 2024

Choosing the right email marketing software and adhering to legal compliance are critical for successful email newsletter management and maintaining a positive brand reputation. Small businesses can manage their email campaigns cost-effectively by using low-cost email marketing software options like Mailchimp.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Vertical Response

JULY 7, 2024

For businesses, it’s a goldmine of opportunities, offering essential tools for customer service, advertising, and community engagement. With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Customer service is another area where Facebook excels.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Welcome Software

FEBRUARY 27, 2025

This stark disconnect between investment and execution reveals a troubling reality: many retailers are falling into common personalization traps that diminish their return on investment and potentially harm customer relationships. This fragmentation leads to incomplete customer views and inconsistent personalization.

Retail 52

Retail Transform Customer Acquisition Customer loyalty 52

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. This collaboration transformed our strategy. Building a community helps create these relationships, leading to increased word-of-mouth referrals and long-term customer loyalty. Keeping CAC manageable is essential for long-term profitability.

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketers 60

Sprout Social

FEBRUARY 13, 2023

Collecting and managing customer data is ubiquitous in our digital-forward world. Customer data enables personalized social feeds and customer-centric marketing by making it easy to find your most engaged audience members. Yet, data breaches and opaque collection practices have also turned customer data into a minefield.

Management 119

Management Customer Transform CRM 119

Sprout Social

JUNE 2, 2021

It’s the public social profiles, posts and ads that make it possible to reach a wide audience, but it’s the private, personalized experiences with businesses that bode well for customer loyalty. Starting today, Sprout Social will be expanding Messenger API support for Instagram for customers in phases over the coming months.

Customer 141

Customer Transform Shoppers Customer loyalty 141

Adobe Experience Cloud Blog

MARCH 9, 2020

The digital transformation continues to revolutionize how life is done. While neuroscience was making continued progress, digital marketing tools were catching up, and can now effectively gather and manage data as well as integrate new outside information. And the law of business survival will remain the same as always: Adapt or die.

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Hootsuite

MAY 20, 2021

The social messaging phenomenon has completely transformed the way people interact with brands—and ever since the pandemic pushed people toward digital channels for all their social and business interactions, the messaging trend has only accelerated. Create ‘wow’ moments that boost customer loyalty and retention.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Hootsuite

APRIL 2, 2025

Hiltons storytelling increases brand awareness, fosters customer loyalty, and even helps engage audiences who arent planning to travel. As a result, a portion of social content is devoted to the Hilton for Business travel management and loyalty program. Save time managing your social media presence with Hootsuite.

Branding 63

Branding User-Generated Food Transform 63