Remove Customer loyalty Remove Market Research Remove Millennials
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How to Use Social Media for Market Research

Hootsuite

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in. What is social media market research?

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The Art of Tailored Curation: Leveraging Niche Content to Boost Customer Loyalty

Scoop.it!

Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. Your brand might already practice content curation , which is the art of researching, collecting, and publishing content from your brand and from elsewhere for maximum consumer benefit.

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How to Use Content Segmentation to Tailor Marketing Campaigns

Scoop.it!

By knowing what your customers want, you can create resonating, need-fulfilling content on your customers’ preferred devices and platforms. Other ways to segment audiences include device usage, channel preferences, engagement levels, and loyalty. Chances are, your customer segments will have channel preferences.

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NPS: What is a Net Promoter Score and Why Should You Care?

Hootsuite

This is even more so true for generation Z and millennials. Given how common it is to perform online research before trying out a new product or service, your business can be one tweet away from attracting or repelling future customers. This can be a good indicator of both customer satisfaction and loyalty.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 trillion by 2026.

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What Is FOMO? Understanding the Fear of Missing Out

Vertical Response

Therefore, aligning marketing messages with genuine value propositions is crucial to avoid disappointing customers. Around 60% of millennials reportedly make impulsive purchases influenced by FOMO. Marketers can leverage this insight by crafting campaigns that tap into millennials fear of missing out.

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How to Create an Ideal Customer Profile (ICP) With Template & Examples

Lusha

Happy Customers, Loyal Advocates: By consistently delivering a personalized and satisfying experience that addresses your ideal customer’s pain points, you’re not just closing deals; you’re building lasting relationships. In essence, your ICP is your compass, guiding you towards marketing and sales success.