Remove Customer loyalty Remove Market Research Remove Promotion
article thumbnail

Brand Tracking: How to Streamline This Process With AI

Hubspot Marketing

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. The future of brand tracking is here — and it’s powered by AI. Estimate your NPS score.

Branding 129
article thumbnail

NPS: What is a Net Promoter Score and Why Should You Care?

Hootsuite

Keeping your finger on the pulse of how your customers are feeling and how loyal they are to your brand is key to keeping the lights on for your business. That’s where a Net Promoter Score, also called an NPS score, can help. This can be a good indicator of both customer satisfaction and loyalty. Source: MailChimp.

Promotion 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Gamification in Marketing

Use Insider

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

article thumbnail

Causal Research: The Complete Guide

Hubspot Marketing

In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. In this guide, we’ll review what causal research is, how it can improve your marketing efforts, and how to conduct your research.

article thumbnail

8 Tips for a Brand Awareness Campaign

Neil Patel

You’re trying to ensure your ideal customers have the right impression of your brand. You’re trying to promote your unique selling point (USP) and what makes your business stand out from the competition. Sure, you can’t tell people what to think, but you can certainly promote your brand in a way that nurtures positive associations.

Branding 145
article thumbnail

Connecting digital experience to strategy: Best of the MarTechBot

Martech

Customer-Centric Approach: Digital experience transformation requires a customer-centric mindset, where organizations focus on understanding and meeting the evolving needs and expectations of their customers. Net Promoter Score (NPS): Assess the likelihood of your guests recommending your hotel to others.

Transform 107
article thumbnail

What Is FOMO? Understanding the Fear of Missing Out

Vertical Response

Addressing the core emotional needs and anxieties that drive FOMO enables marketers to create more effective and empathetic campaigns. While marketing campaigns often focus on promoting products and services that promise to improve our lives, they can also perpetuate unrealistic expectations and low self-esteem.