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The same is true for competition in any industry or market. After all, there’s no sense in trying to build customerloyalty — or even attempting a sale — if no one is looking. Customer attention is finite and fleeting. The first step is always to turn eyes toward your business. The Attention Economy. Offer future value.
To keep up with changes in customer behaviors and maximize ongoing sales, brands should move from traditional customer journey marketing to the customerloyalty loop. These milestones determine your customer lifecycle stage segments. The number is even higher among younger consumers.
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