Martech

SEPTEMBER 24, 2024

SAP today announced integrations with customer success and product experience vendor Gainsight and online marketplace integrator ChannelEngine. It also released the SAP Emarsys annual Customer Loyalty Index. The integrations are clearly aimed at enterprise-level SAP customers. Gen Z values innovative marketing.

Gen Z 59

Gen Z eCommerce Customer loyalty Customer Journey 59

Adobe Experience Cloud Blog

OCTOBER 22, 2013

A 360 degree view of a customer is just what it sounds like – understanding the past, present, and future of a customer. With a 360-view of how customers are using our marketing automation software , we gain insight into each one’s progression with their success plan. Lifecycle Marketing'

Customer 134

Customer Thought Leadership Customer loyalty Succession Management 134

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. In the E-commerce industry, it can be tough to know what your customer experience should be or how you should react to their feedback. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing 90

Product Marketing Product Management Customer Acquisition 90

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. The other talk track is, “We’ll hand over the stack to IT.” Again, say what?!?

Transform 108

Transform CMO User-Generated Customer loyalty 108

Martech

FEBRUARY 22, 2022

Marketing your services is essential for building your brand image and reputation. One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. More specifically, we’ll cover: Why is customer experience important?

Customer 142

Customer Customer Journey Customer Acquisition CRM 142

Digital Marketer

MAY 25, 2023

What if I say your company’s success relies on someone else’s success? Today’s market is customer-centric, and the top-performing organizations are those that focus on customer success more than their competitors do. However, customer success is more than just fulfilling customer needs.

Customer 74

Customer User-Generated eCommerce Education 74