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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

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Shopify Marketing Apps: 21 Essential Tools for Ecommerce Stores

Customers.ai

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. A boost in repeat purchases and stronger customer loyalty.

Insiders

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Klaviyo vs Salesforce Marketing Cloud: Detailed comparison for 2025

Use Insider

In a nutshell: Klaviyo is a better choice for smaller businesses looking for ease of setup, ease of use, and transparent pricing. Klaviyos main downside compared to Salesforce is its limited channel support (only email, SMS, and mobile push) and fewer tools for marketing, service, and sales teams. Marketing analytics.

CRM 52
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8 proven retention marketing strategies to boost customer loyalty

Use Insider

Reactivate your inactive users Sure, keeping your best customers happy is a key part of retention marketing. The right marketing automation platforms will help you reach out to idle customers with targeted offers, personalized content, or exclusive deals to rekindle their interest and bring them back to your business.

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What Is Revenue Operations (RevOps)?

Lusha

Here are some essential technologies that power RevOps: Customer Relationship Management (CRM) Systems : A CRM system like Salesforce or HubSpot centralizes customer data. Automation can play a big role in streamlining your RevOps processes. It tracks interactions, manages leads, and helps with sales activities.

CRM 40
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How to Increase Revenue Generation? 9 Growth Strategies to Boost Your Business

Lusha

What if you had a plan to handle market complexities and drive sales consistently? We’ll look at how to use data for decisions, set the right prices, get and keep customers, and more. This helps you make your offerings unique and stand out in the market.

Price 52
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Best eCommerce Personalization Software: Top 7 Tools in 2023

Use Insider

Here’s how this works: When a new visitor lands on your eCommerce store, Insider creates a profile for them in your Unified Customer Database. As they browse your site, our platform automatically populates their profile with information like: The categories they browsed. The price range they’re looking at.