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Why we care about marketing automation

Martech

Key benefits of marketing automation How marketing automation works Marketing automation best practices Popular marketing automation vendors Resources for learning more What is marketing automation and why is it important? Need help choosing a marketing automation platform ?

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Shopify Marketing Apps: 21 Essential Tools for Ecommerce Stores

Customers.ai

Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. A boost in repeat purchases and stronger customer loyalty.

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The Future of Digital Marketing is Already Here

Adobe Experience Cloud Blog

The chart below illustrates how complex a customer journey can be. This is also where marketing automation platforms often come in, helping marketers begin to automate and orchestrate these myriad touch points to drive maximum results and build enduring relationships. Make Every Channel Personalized!

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Streamline Growth for Your Shopify Store With Growmatik’s Shopify Integration

GrowMatik

Growmatik is a marketing automation platform that seamlessly integrates with Shopify stores. With its Shopify integration, you can sync your store data with Growmatik in real-time, enabling targeted marketing campaigns, personalized customer experiences, and data-driven business decisions.

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How to Use Litmus for Email Automation When You’re Asked to Do More With Less

Litmus

million passengers annually, but content automation allows each one to have a hyper-relevant email experience. Their pre-trip message is populated at open time, combining CRM data and advanced dynamic content based on hundreds of variants like ship type and port traffic conditions. The ferry operator hosts more than 8.4 Learn more.

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B2C email marketing: Best practices, examples, and tools for 2025

Use Insider

This is a classic example of acknowledging customer milestones. It can be as simple as congratulating customers on their special occasion or even throwing a small gift, like free shipping on their next purchase. Customers often show interest in products on your site without adding them to their carts.

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What is a Go-To-Market Strategy? The Ultimate GTM Guide for Startups and Enterprises

Lusha

It’s a promise you make to your customers, a commitment to delivering value that exceeds their expectations. It’s the foundation of your brand reputation and customer loyalty. Market Research: Analyze the prices of similar products or services in your market to gauge customer expectations and competitive positioning.