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Shopify Marketing Apps: 21 Essential Tools for Ecommerce Stores

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Whether it’s increasing conversions, automating workflows, or building customer loyalty, choosing the right apps can make a big impact. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. A boost in repeat purchases and stronger customer loyalty.

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The omnichannel CX solution making marketing manageable: Meet Insider’s Arcitect

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A competitive edge: Brands that master omnichannel marketing gain a competitive advantage by offering a comprehensive and reliable customer experience (we’ve just seen the stats to prove it). “Enhanced our customer’s shopping experience across the journey with Architect. [It]

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The ROI of personalization: How investing in the right software today delivers big returns tomorrow

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But by not investing in the right personalization software, brands are missing out on a huge opportunity to differentiate their brand, increase customer loyalty, and vastly improve revenue in the long run. So how many of your potential customers are you losing by not investing in the right personalization software?

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Best CDP for eCommerce: How it works, benefits, and examples

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Again, some CDPs come with customer journey builders that let you use your unified data to orchestrate high-converting, contextual journeys. Customer journey analytics. Online shoppers often use a plethora of channels during their lifecycle with your brand — from your website and mobile app to email, SMS, WhatsApp, and more.

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What is a Customer Data Platform?

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What are CDP marketing use cases? So let’s take a hypothetical real-life example to see the value the right CDP can bring to your marketing campaigns. Imagine you’re an online shopper on the hunt for a new messenger bag. Data is then analyzed to provide insights into customer preferences, trends, and needs.

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Best eCommerce Personalization Software: Top 7 Tools in 2023

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Banner Management Campaigns to show different on-site banners to different customer segments. For example, frequent shoppers were shown a selection of products that matched their taste, while customers who bought distinguished items were directed to an exclusive selection of products.

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Personalized marketing: What it is, benefits & real-life examples

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Personalizing customers’ experiences shows that you understand their preferences and interests. Higher customer loyalty, retention, and lifetime value (LTV). For a deeper look at Architect’s capabilities, check out our guide on the top marketing automation platforms across different categories.