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5 essential priorities for marketers in 2025

Martech

Embrace AI across your marketing workflow AI is transforming how marketers work, enabling faster, smarter, and more effective decision-making. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2. Use these insights to refine your marketing mix and allocate resources effectively.

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3 ways to use predictive analytics to make better decisions 

Martech

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Improved customer loyalty. This is where predictive analytics comes into play.

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How to use AI to discover the causes behind customer actions

Martech

Read next: Marketing analytics: What it is and why marketers should care. The ability to understand the true drivers behind customer behavior across the journey is transformative,” said Zubair Magrey, GM, marketing for U.K.-based The real question that I should be asking is: What causes customer loyalty?”

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The Future of B2B Marketing: It's Social

Marketing Insider Group

Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. For marketers, the old way of doing business is unsustainable.

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Confessions Of A B2B Marketer

Marketing Insider Group

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. Share: Read more from Strategy B2B Marketing , Digital Marketing , Marketing Innovation , Strategy 12 Comments Post a comment Diane K.

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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

Reach across the aisle – It is time to embrace both push and pull – centered around the customer in a truly integrated approach. Define your Social Strategy - There are 3 simple steps: Listen, Respond, Engage across marketing, sales and support. And Thanks to Elizabeth Brenner for copywriting and editorial services.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

Reach across the aisle – It is time to embrace both push and pull – centered around the customer in a truly integrated approach. Define your Social Strategy - There are 3 simple steps: Listen, Respond, Engage across marketing, sales and support. And Thanks to Elizabeth Brenner for copywriting and editorial services.