Remove Customer loyalty Remove Marketing Plan Remove PR
article thumbnail

Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision.

Transform 116
article thumbnail

The Future of B2B Marketing: It's Social

Marketing Insider Group

. “Social&# meaning that the buyer is really in charge, that inbound techniques will drive the majority of our results, that content is still the key but social context is just as important and that social will move beyond Marketing and PR in B2B organizations and will begin to invade customer service, operations, HR and sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Secret To B2B Social Media?

Marketing Insider Group

Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations. We have to become social marketers, sales people and customer service reps.

article thumbnail

What Is The Future Of The Social Media Role?

Marketing Insider Group

B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Now I still think we will always need channel managers like we do today with.com, email, etc.

article thumbnail

What Is The Future Of The Social Media Role?

Marketing Insider Group

B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Now I still think we will always need channel managers like we do today with.com, email, etc.

article thumbnail

What Cross-Promotion Can Do For Your Business

OnPassive Marketing

The following are the steps in your cross-promotional plan. Create a marketing plan for each channel. With email marketing, you can send tailored messages to a specific target audience, which helps to increase your chances of conversion. This procedure can lead to enormous profits and increased customer loyalty.

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.