Marketing Insider Group

JUNE 3, 2010

Remember the tip from yesterday about surveying and interviewing your customers? Use the key insights from your surveys to create whitepapers on the top pain points. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Make sure you cover each buying stage.

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. What is growth marketing? Forget flashy ads and vanity metrics.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Vertical Response

APRIL 12, 2024

Digital marketing revolutionizes customer engagement through social media and SEO, expands global reach, and enhances customer interactions, while content marketing helps in conveying brand stories and fosters loyalty.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 94

Telemarketing Customer loyalty Marketing Marketers 94

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 88

Telemarketing Inbound Marketing Customer loyalty Whitepaper 88

Marketing Insider Group

SEPTEMBER 30, 2010

Gather Sales’ Marketplace Insights: which starts with information gathering and ends with sales validation of any marketing plan. I would add that the first meeting for any new marketing person is to sit down with the head of sales and ask “what do you need?” These are all great tips. First, I did their job for 1 day per month.

Marketing 96

Marketing Marketers Manufacturing Telemarketing 96

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Sachs Marketing Group

JUNE 21, 2023

A lack of brand awareness can lead to missed opportunities, lower customer loyalty, and ultimately a decline in revenue. Sharing Valuable Information: Send eBooks, whitepapers, or industry insights that can help establish your brand as an authority in your field. People tend to gravitate toward brands they recognize and trust.

Digital Marketing 52

Digital Marketing Branding Transform Marketing 52

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Being Top-Heavy. Top-of-the-funnel heavy, that is. You’re right.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Litmus

DECEMBER 2, 2024

Source: Really Good Emails In your email marketing plan, make a note of when to check on the email and refresh the content. Personalization strengthens customer relationships by showing them that you’re paying attention to their wants, needs, and preferences—and delivering content just for them.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Backlinko

MAY 14, 2024

Examples: Become the market leader in the industry Double revenue within 12 months Improve brand reputation and customer loyalty Create Specific and Measurable Marketing Goals Once you’ve set your objectives, brainstorm marketing goals to help achieve them. Like white papers and case studies.

PR 113

PR Customer loyalty User-Generated SEO 113