Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. It enables businesses to communicate products, sales, and updates to their customers.

Email Marketing 64

Email Marketing Key Performance Indicator User-Generated Marketing 64

Vertical Response

JANUARY 18, 2025

Marketing strategies have also played a significant role in perpetuating FOMO. Companies use tactics like limited-time offers, scarcity marketing, and exclusive deals to create a sense of urgency and encourage customers to make purchases. Around 60% of millennials reportedly make impulsive purchases influenced by FOMO.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Hubspot Marketing

JANUARY 16, 2023

A few other major trend-shifts: Building an active online community is now a critical component of a strong social strategy; social media is becoming the preferred channel for customer service; and funny and relatable content wins over more polished posts. 8 Data-Backed Recommendations for Social Media Marketers in 2023.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Sprout Social

DECEMBER 4, 2019

Now there are ads on kids’ games, ads targeting Millennial parents, ads targeting Gen X parents and so much more. Marketing to parents has never been easier, and there are so many brands that are doing it right. So for starters, you need to know how to market to Millennial parents.

Branding 100

Branding Millennials Marketing Marketers 100

Marketing Insider Group

NOVEMBER 3, 2020

Customers who engage with your content on a regular basis start to build a connection with your brand. This builds customer loyalty. In a survey of over 7,000 consumers across the US, UK, and Australia, 64% of customers stated that “shared values” was the primary reason they stayed loyal to a brand. Source: [link].

Non-Profit 145

Non-Profit CRM Marketing Marketers 145

Neil Patel

JANUARY 19, 2021

Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products. Users are over 80 percent more likely to buy a product after watching a video, so it’s always worth including video tools in your marketing strategy. and 10 a.m.,

Customer loyalty 139

Customer loyalty Transform Entertainment User-Generated 139

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. Why do restaurants of all sizes need a marketing strategy?

Food 126

Food Marketing Marketers Millennials 126

Litmus

JUNE 2, 2022

Smart marketers know email marketing is still a foundational piece of any successful strategy due to its ability to engage with interested audiences and high propensity to covert. Learn how to improve the customer experience . Email can uncover invaluable details to drastically improve your overall digital strategy.

Email Marketing 90

Email Marketing Millennials Customer loyalty Marketing 90

Marketing Insider Group

MARCH 8, 2021

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Converting into leads.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

SMA Marketing

APRIL 13, 2023

Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations. Internet marketing effectively builds relationships with potential customers, creates leads, increases sales, and strengthens customer loyalty.

Affiliate Marketing 94

Affiliate Marketing Marketing Marketers Millennials 94

Neil Patel

OCTOBER 19, 2021

Tracking allows you to spot patterns and refine your marketing strategy. According to the stats : Sixty-nine percent of millennials have FOMO. Additionally, in-store promotions help with word of mouth, build customer loyalty, and you also have some flexibility regarding the style of the event.

Shipping 140

Shipping Shoppers Retail Transform 140

Marketing Insider Group

OCTOBER 3, 2019

With more and more competitors entering the fray, the essential strategy lies in capturing consumers’ attention. The same is true for competition in any industry or market. After all, there’s no sense in trying to build customer loyalty — or even attempting a sale — if no one is looking. The Attention Economy.

Millennials 102

Millennials Shoppers Customer loyalty Advertising 102

SMA Marketing

DECEMBER 15, 2022

Businesses that learn to use digital marketing for their physical locations will see an increase in sales and customer loyalty. He asked, "How can I use digital marketing to increase sales in a brick-and-mortar location?” 73% of customers use multiple channels to shop. Your Website Is Your Digital Front Door.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Litmus

JUNE 2, 2022

Smart marketers know email marketing is still a foundational piece of any successful strategy due to its ability to engage with interested audiences and high propensity to covert. Learn how to improve the customer experience . Email can uncover invaluable details to drastically improve your overall digital strategy.

Email Marketing 78

Email Marketing Millennials Customer loyalty Marketing 78

Hubspot Marketing

JUNE 29, 2022

10% Higher Customer Loyalty. From sales to service, highly-engaged employees deliver a great customer experience. Again, Kayla from Seismic tells us “When we do [employee engagement] well, we can attract, develop, and retain the best talent, which means our customers are more likely to be well-served.”.

Non-Profit 113

Non-Profit Customer loyalty Millennials Inbound Marketing 113

Digital Marketer

JUNE 7, 2023

Build Your Social Media Strategy for Ecommerce After you’ve set your goals, build a comprehensive ecommerce social media marketing strategy that helps you achieve them. Your strategy should include the following: Define Your Target Audiences Who are your potential customers? Are they millennials or Gen Z?

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Sprout Social

DECEMBER 17, 2018

By missing the relevant connection to their brand and/or posting reactively, marketers may see some likes come through, but the true benefit to the brand is lost. Your brand’s values are a critical element to both engagement and customer loyalty.

Millennials 112

Millennials Customer loyalty Health Analytics 112

DIY Marketers

JULY 11, 2023

Businesses should focus on promotional offers while balancing frequency & timing when crafting SMS marketing campaigns. Businesses must manage opt-ins & opt outs, maintain privacy & security and stay up to date with trends to ensure compliance and foster customer loyalty via texting initiatives.

Promotion 89

Promotion Customer Customer loyalty Law 89

Martech

FEBRUARY 11, 2022

What are the challenges of personalized marketing? What marketing technology is needed for personalization? Personalization is a one-to-one marketing strategy that seeks to better understand and connect with customers. Improved customer experience. Increased customer loyalty. Why we care.

Personalized Marketing 117

Personalized Marketing B2C Customer Journey Law 117

Marketing Insider Group

SEPTEMBER 14, 2023

Think you’re safe because you have a dedicated content marketing strategy? After all, 43% of B2Bs say they have a documented strategy. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Social Insider 5.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Duct Tape Marketing

OCTOBER 27, 2021

In this episode of the Duct Tape Marketing Podcast , I interview Dan Gingiss. Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. It's about, uh, reducing customer effort. This is John Jantsch. My guest today is Dan Gingiss.

Customer 101

Customer Millennials CRM Finance 101

OnPassive Marketing

AUGUST 24, 2022

Like most business owners, you probably think digital marketing is about designing pretty websites and posting appealing blog articles. But to see accurate results, you need a well-executed digital marketing strategy that includes content marketing. Top Reasons For Successful Content Marketing Campaigns.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

Use Insider

SEPTEMBER 15, 2023

Track and analyze: Coupon campaigns offer valuable insights into customer preferences, allowing you to fine-tune your marketing strategies. When consumers have countless options and ads on every platform, coupon marketing captures attention and creates a sense of urgency.

Customer Journey 52

Customer Journey Customer Customer loyalty Marketing 52

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. For instance, don’t make a presentation on the “best lead generation strategies.” Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel.

Neuromarketing 98

Neuromarketing Gen Z Energy Transform 98

Spiralytics

APRIL 23, 2023

Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies. So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. They want to be heard and understood.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Use Insider

AUGUST 11, 2022

Improve conversion rates and customer loyalty with gamification. In a crowded digital world where brands face intense competition, it takes a lot to stand out to your customers and earn their loyalty. Plus, it’s a great mobile web lead generation tool to promote customer loyalty.

Shoppers 52

Shoppers Real Estate Customer loyalty Retail 52

Hubspot Marketing

JULY 26, 2022

However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. In this post, we'll explore: What is an email marketing campaign?

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Use Insider

AUGUST 20, 2021

This is challenging and time-consuming because you have to alter your content marketing messages for every channel. SmarterHQ’s study found that 70% of millennials are frustrated with brands sending irrelevant emails, and 72% of consumers say they only engage with personalized messaging. Benefits of Cross Channel Marketing.

Direct Mail 52

Direct Mail Marketing Marketers Customer Journey 52

Use Insider

APRIL 17, 2023

From personalized email campaigns to customized product recommendations, personalization has become a vital aspect of modern marketing. 70% of millennials are frustrated with brands sending irrelevant emails. Customer loyalty was increased through efficient retargeting and personalization suite of Insider.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

Lusha

JULY 11, 2024

Happy Customers, Loyal Advocates: By consistently delivering a personalized and satisfying experience that addresses your ideal customer’s pain points, you’re not just closing deals; you’re building lasting relationships. In essence, your ICP is your compass, guiding you towards marketing and sales success.

Customer 52

Customer Customer Journey CRM Retail 52

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Live@Cisco Facebook videos.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. There’s plenty of data that shows it’s an effective marketing strategy. Story Ads is an excellent ad format to re-engage, boost brand awareness and increase customer loyalty.

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Content Marketing Institute

OCTOBER 28, 2017

14:28 ): Who are 2017’s top brands, ranked by customer loyalty? Source: Marketing Charts ). (22:32 34:40): Content marketing is dead. Long live marketing. SnapApp and Heinz Marketing recently conducted research to answer the question: How do different generations like to buy? Source: AdAge ).

Content Marketing 96

Content Marketing Millennials Marketing Marketers 96

Scoop.it!

NOVEMBER 1, 2022

Strengthen customer loyalty. Social media gives you a platform to engage with your customers intimately. By investing in brand-customer relationships through social media interactions, you can nurture loyal customers into becoming advocates. Make Customer Experience More Personalized. billion dollars.

Branding 105

Branding User-Generated Millennials Customer loyalty 105

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 121

eCommerce Shoppers User-Generated Promotion 121

Hootsuite

AUGUST 14, 2023

Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers. Generate five ideas for cost-effective print marketing strategies that will help promote a local landscaping business.

Product 98

Product Real Estate User-Generated Fashion 98