Marketing Insider Group

MARCH 30, 2021

The stronger the connection you can form with consumers, the stronger your products will perform on the market. All four brands mentioned above understand the importance of customer-centricity. Each one is an expert at connecting with, drawing in, and deeply engaging consumers by placing them at the center of the narrative.

Product Marketing 145

Product Marketing Marketing Strategy Product Customer 145

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Less connection: Rapid growth can erode the personalized service that small business customers expect.   Small business owners often ask, “ What can I leverage?

Whitepaper 115

Whitepaper Thought Leadership Finance Marketing 115

Hootsuite

NOVEMBER 7, 2024

Brand loyalty increases your lifetime customer value. That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. Positive word of mouth (WOM) Loyal customers do more than buy your products themselves.

Branding 118

Branding Customer loyalty User-Generated Promotion 118

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. But before we dive into the strategy, let’s start with the foundations! For starters, what is SaaS?

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Duct Tape Marketing

OCTOBER 19, 2023

The Secret to Building Customer Loyalty Forever written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Micah Solomon, an expert on customer service, hospitality, and the customer experience.

Customer loyalty 92

Customer loyalty Customer Manufacturing Price 92

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

illumin

JULY 25, 2024

It is also sometimes a form of programmatic advertising that utilizes digital displays placed in high-traffic areas to reach a wide audience. All decisions are data-driven and based on machine learning to target, place, deliver, or measure ads out of home. Forms of DOOH As mentioned, DOOH ads can appear in various forms and places.

Advertising 96

Advertising Advertisers Retail Customer loyalty 96

Hootsuite

OCTOBER 18, 2024

Source: Statista Ready to dive into Reddit marketing? Here are 9 tips to get started with this often weird and wacky place. Tips for Reddit marketing (that Redditors won’t hate) Lurk and learn Before you clickity clack and hit Post, take a good look around. Trust = builds customer loyalty. With social listening.

Marketing 96

Marketing Marketers Promotion User-Generated 96

Sprout Social

OCTOBER 10, 2024

As the leading platform for B2B marketing, it’s also an excellent place to source leads. In fact, recent LinkedIn statistics show that 62% of B2B marketers generate leads through LinkedIn. Even better, it delivers 2x higher conversion rates and a 33% increase in purchase intent compared to other platforms.

Gen Z 120

Gen Z Branding Millennials Entertainment 120

Hootsuite

OCTOBER 22, 2024

And hey, creating a great place to work has many other benefits. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%). Use the feedback your teams give you to guide your overall marketing strategy.

Gen Z 110

Gen Z PR Thought Leadership Communications 110

SocialPilot

SEPTEMBER 5, 2024

See how they shared the same post on different social media platforms with different messages and marketing strategies. They promoted private custom tours on Facebook to target and connect with holistic audiences. Our data shows that travel agencies can increase customer loyalty with personalized interaction.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Customers.ai

DECEMBER 20, 2024

Your reactive response fixes the problem, but proactive communication like an order delay notification or shipping update email could have prevented frustration in the first place. How to Implement Reactive and Proactive Relationship Marketing Balancing reactive and proactive relationship marketing strategies isnt as complicated as it sounds.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Scoop.it!

AUGUST 30, 2022

So, it is significant to invest in an effective web structure and an e-commerce digital marketing strategy. If you want to learn more about the tried and tested ways, and the latest marketing strategies for e-commerce businesses, keep reading. Lastly, ensure that you monitor the analytics of your email marketing strategy.

Digital Marketing 114

Digital Marketing Marketing Strategy User-Generated Marketing 114

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sprout Social

MARCH 27, 2025

A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity. As marketers craft their creator marketing strategies, theyre trying to meet their audience where they are, while delivering the content types that resonate most on each distinct platform.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Use Insider

MAY 14, 2024

It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference? These two marketing approaches aren’t an “either/or” scenario—they’re both important for businesses.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience. Decide Campaign Goals.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

Martech

OCTOBER 11, 2024

You might already have the foundation in place without realizing it. Imagine using AI to predict what a customer will need before asking for it and then delivering that experience instantly through edge-enabled interactions. This kind of predictive personalization drives customer loyalty and sets your brand apart.

Customer loyalty 67

Customer loyalty Retail Finance Shoppers 67

Vertical Response

OCTOBER 27, 2024

Clear objectives allow you to align your email marketing strategy with your overall business goals, ensuring that your marketing efforts are purposeful and effective. Choosing the Right Email Marketing Software Choosing the right email marketing software is a cornerstone of an effective email marketing strategy.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Vertical Response

JULY 7, 2024

billion people use Facebook Groups each month, creating a space for personalized interactions and community building Creating private groups enables businesses to cultivate customer loyalty and exclusivity. Customer service is another area where Facebook excels. Which Social Media Platforms Are Right for Your Brand?

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Marketing Insider Group

MARCH 25, 2024

So, if you’re ready to turn your marketing database from a sleeping giant into a strategic powerhouse, you’re in the right place. Today, we’re exploring how mastering your marketing database can be the game-changer your strategy needs to checkmate the competition. That’s huge!

Customer loyalty 124

Customer loyalty Law Marketing Marketers 124

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Marketing Insider Group

JANUARY 31, 2022

Chances are that your small business has explored a variety of marketing strategies over the years. However, business owners can sometimes overlook ways to enhance their marketing that are right in front of them, such as their point of sale system. Build a customer loyalty program. Build a customer loyalty program.

Customer loyalty 111

Customer loyalty Price Marketing Marketers 111

Marketing Insider Group

OCTOBER 1, 2024

Gut Instincts to Data-Driven Decisions Video Source Marketing leaders traditionally rely on their intuition and past experiences to guide their strategies. While instinct has its place, it can lead to inconsistent results. Relying on these insights helps create more targeted, efficient marketing strategies.

CMO 80

CMO B2C Marketing Marketers 80

Duct Tape Marketing

JUNE 1, 2011

While few would argue with the statement above, marketing strategy as a practical tool remains little more than an academic exercise for most businesses. You can’t fake this characteristic but you can move your higher purpose front and center in your marketing strategy.

Marketing Strategy 78

Marketing Strategy Shipping Marketing Marketers 78

Customers.ai

OCTOBER 21, 2024

For example: Condition 1: Placed Order at least once over all time. Condition 2: Placed Order at least twice over all time. You can also refine the trigger to ensure the flow only starts when they place another order or hit a specific event related to shopping. Choose Placed Order as the primary metric. Repeat Shoppers”).

Shoppers 73

Shoppers Shipping Analytics User-Generated 73

Neil Patel

DECEMBER 18, 2020

It made it easy to shop from many different stores, all in one place. With Shopkick, you can be assured of driving customer loyalty. As you probably know, customer loyalty is a major ingredient for growth, particularly in a competitive market. What made the Wanelo app so popular? The answer is simple.

Shoppers 145

Shoppers Customer loyalty Shipping Analytics 145

Hootsuite

MAY 20, 2021

Create ‘wow’ moments that boost customer loyalty and retention. Is your brand always seeking new ways to gain customer loyalty and retain customers? Catching the attention of customers long enough to make an impression can be a challenge in itself. Request a Demo. Try it for Free.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Martech

OCTOBER 4, 2023

In the past, customer loyalty was earned with a friendly smile at the corner store. Now, leveraging an omnichannel loyalty program is not just an advantage but a necessity. The transformation of customer loyalty in the age of omnichannel commerce can help your brand thrive by embracing this evolution.

Customer 116

Customer Non-Profit Customer loyalty Transform 116

Marketing Insider Group

APRIL 22, 2020

Creating a Content Marketing Mission Statement. Just as your business needs a mission statement to give purpose to your strategy and activities, so too does your content marketing strategy. Aim to provide as much value as you possibly can, and the rest will naturally fall into place.

Marketing 145

Marketing Marketers Customer loyalty Food 145

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. It enables businesses to communicate products, sales, and updates to their customers.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Marketing Insider Group

JULY 26, 2021

Trend #4: Loyalty isn’t a Given. Building customer loyalty has long been one of the surest ways to drive revenue and sales. But is customer loyalty to brands seeing a downturn? Brand loyalty is still important and effective, but companies can’t ever assume it’s a given.

Customer loyalty 145

Customer loyalty Retail Marketing Marketers 145

Duct Tape Marketing

AUGUST 30, 2024

Scale Your Business with Precision: A Step-by-Step Guide to Implementing the Marketing Strategy Pyramid written by John Jantsch read more at Duct Tape Marketing Want to stay ahead of your competition and keep your business growing? A solid marketing strategy and understanding the Marketing Strategy Pyramid are key.

Marketing Strategy 69

Marketing Strategy Customer Journey Marketing Marketers 69

Litmus

JANUARY 17, 2023

Looking for inspiration to boost your 2023 email strategy ? Well, you’re in the right place—we‘ve put together the best personalized emails from 2022, created with Litmus Personalize ! In this special collection , there’s no shortage of ideas and inspiration you can implement into your 2023 email marketing strategy.

Customer loyalty 104

Customer loyalty CRM Email Marketing Place 104

Hubspot Marketing

FEBRUARY 22, 2023

First-party data can help you learn more about the impact of your marketing campaigns, improve business metrics like customer loyalty, and conduct research on employee productivity. In this guide, we’ll review what causal research is, how it can improve your marketing efforts, and how to conduct your research.

Customer loyalty 106

Customer loyalty Market Research Price Marketing Strategy 106